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☆ Whole Foods' CEO is betting that Gen Z will be down to fork out more cash for his company's groceries
▼ + stars: | 2024-09-25 | by ( Aditi Bharade | ) www.businessinsider.com time to read: +3 min

Read previewWhole Foods' CEO has his eye on Gen Z. "Over 70% of Gen Z supports climate-friendly agriculture practices," Buechel told host Brian Sozzi about the survey findings in the interview, released on Tuesday. AdvertisementWhole Foods is not the only retail giant tailoring its offerings to suit Gen Z consumers' needs. According to the research report, 50% of the Gen Z shoppers surveyed wanted a virtual shopping assistant. "It also ties into some of the things that you find in the report which is immediacy, speed, instant gratification, especially with Gen Z, including my own daughters.

Persons: —, Jason Buechel, YouGov, Buechel, Brian Sozzi, John Mackey, Fortune, Mackey, Suresh Kumar, Zers, Kumar, Gen Organizations: Service, Yahoo, Business, Foods, Amazon

☆ 49% of workers think they can meet their retirement goals — 35% say they will need over $1 million to retire comfortably
▼ + stars: | 2024-09-25 | by ( Jessica Dickler | ) www.cnbc.com time to read: +3 min

Overall, 35% of Americans believe they will need more than $1 million to retire and live comfortably, according to a new report by Bankrate.com. Older generations closer to retirement age are more likely to regret not saving for retirement early enough, the CNBC survey found. More than any other money misstep, not saving for retirement early enough is the biggest financial regret for 22% of Americans, according to another recent report by Bankrate. The retirement savings gapOther reports show that a retirement savings shortfall is weighing heavily on Americans, especially as they approach retirement age. "They are focused on their health and financial well-being, but many are at risk of not achieving a financially secure retirement."

Persons: Bankrate, Gen Xers, Zers, Jacqueline Reeves, you'll, Reeves, they're, Catherine Collinson Organizations: Fidelity Investments, Bankrate.com, CNBC, Bryn Mawr Capital Management, Pew, American, Transamerica Center, Retirement Studies, Transamerica Institute Locations: U.S, Bryn Mawr

☆ We asked millennials and Gen Zers for their top hidden-gem travel destinations. Here's what they said.
▼ + stars: | 2024-09-22 | by ( Maria Noyen | Mykenna Maniece | ) www.businessinsider.com time to read: +1 min

As more young people prioritize travel, we took to the streets of NYC to learn where they're going. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementDepending on where you're reading this, you might have noticed a chill in the morning air or leaves turning a golden shade of brown. But while summer is coming to an end, people's travel plans are not — and that's especially true for younger generations.

Persons: —, Gen Zers, Gen Xers Organizations: Service, McKinsey, Business Locations: NYC, Turkey, Vietnam

☆ How this 'Bachelor' star turned reality TV fame into a small influencer fortune
▼ + stars: | 2024-09-21 | by ( Jessica Dickler | ) www.cnbc.com time to read: +4 min

Mari Pepin and Kenny Braasch got engaged on season 7 of "Bachelor in Paradise" and married in 2023. Pepin was a participant on "The Bachelor" season 25, which aired in 2021, and then returned for "Bachelor in Paradise" season 7 later that year. After "Bachelor in Paradise" aired and her following jumped, influencer opportunities followed. Mariela Pepin, who goes by Mari, was a contestant on "The Bachelor" season 25 and then "Bachelor in Paradise" season 7. Still, 57% of Gen Zers said they would like to become an influencer if given the chance, according to a 2023 report from Morning Consult.

Persons: Mari Pepin, Kenny Braasch, Pepin, Kenny Braasch's, Braasch, Mariela Pepin, Mari, influencers, Casey Lewis, Gen Zers, Lewis, Bankrate Organizations: Finance, Pepin, CNBC, Brands Locations: Chicago, U.S

☆ Gen Zers are swapping Botox and filler for 'notox.' A plastic surgeon shared 3 anti-aging tips that don't involve injectables.
▼ + stars: | 2024-09-21 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +4 min

Some also worry about "Botox blindness," overdoing Botox and filler without realizing it. "I feel vindicated," he said of more people preferring less invasive skincare treatments. Sung shared 3 Ps — peptides, protein, and plasma energy — that he recommends trying for a "notox" anti-aging skincare routine. AdvertisementThere are more approachable ways to start using peptides. If budget allows, try plasma energy treatmentsSung's third "P" is plasma skin regeneration, a non-laser treatment that promotes collagen growth using plasma energy.

Persons: —, Zers, Jimmy C, Sung, it's, they're Organizations: Service, Business

Read previewNikki, a recent college graduate, has been struggling to find a job after completing her degree in biochemistry this year. While a cooling job market has made it harder for Americans of all ages to find work, young college grads are among the groups being hit the hardest. This means young college grads have been more likely to be unemployed than the broader population, even as the job market has returned to a more normal post-pandemic state over the past two years. "If you don't have a job, if you're a new grad, finding a job is actually unusually difficult." AdvertisementAre you a recent college graduate who's struggling to find a job?

Persons: —, Nikki, She's, Zers, grads, Julia Pollak, Pollak, Gen Zers, that's, Nick Bunker, who's Organizations: Service, Business, Federal Reserve Bank of New, LinkedIn, Federal Reserve Locations: Federal Reserve Bank of New York

☆ Mark Zuckerberg told his daughter she can't be Taylor Swift. A therapist said it's a great lesson for parents.
▼ + stars: | 2024-09-20 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +4 min

Read previewBetween her vulnerable songs and stadium shows that somehow still feel intimate, Taylor Swift has captured the hearts of so many around the world — not least young girls. In a recent interview for the podcast "Acquired," Zuckerberg recounted taking August to a Taylor Swift concert. That's not available to you,'" Zuckerberg told hosts Ben Gilbert and David Rosenthal. "His advice to his daughter to aspire to be herself, not Taylor Swift or some other icon, I do think it's an important reminder for all parents," Wright said. In a previous interview with CBS's Gayle King, Zuckerberg said he gives his kids chores such as loading the dishwasher.

Persons: —, Taylor Swift, Mark Zuckerberg's, August Chan Zuckerberg, Zuckerberg, Taylor, Swift, Ben Gilbert, David Rosenthal, Chan Zuckerberg, Annie Wright, Wright, Gen Zers, Gen Alphas, he's, CBS's Gayle King Organizations: Service, Business Locations: Maine

☆ Lithuania is the world's happiest place for under 30s, but it's also Europe's suicide capital
▼ + stars: | 2024-09-19 | by ( Joshua Nelken-Zitser | ) www.businessinsider.com time to read: +7 min

Read previewDomantas Katelė, an official in Lithuania's Ministry of Social Security and Labour, is widely known as his country's "Gen Z" minister. AdvertisementThe World Happiness Report backs up his claim, ranking Lithuania as the happiest place in the world for those under 30 earlier this year. AdvertisementIt seems paradoxical: How can a country be great for young people while also being Europe's suicide capital? Užupis, a small district alongside the Vilnia River, is popular with Vilnius' young, bohemian crowd. AdvertisementDomantas Katelė is often referred to as the "Gen Z" minister.

Persons: —, Z, it's, Joshua Nelken, Zers, Adriana Doroškevičiūtė, Richard Bogu, It's, Bogu, Antanas Grižas Organizations: Service, Lithuania's Ministry of Social Security, Labour, Business, Union, Lithuania, European Union, Data, BI, Soviet Bloc Locations: Lithuania, Vilnius, Soviet Union, Europe, Old, Užupis, Soviet

☆ Gen Zers don't think dating apps are fun anymore, but this CEO thinks she's cracked the code
▼ + stars: | 2024-09-18 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

It puts the success of your dating life in the hands of your friends or family, who create your profile for you. Many Gen Zers have been on social media since they were tweens, and by the time they reached dating age, they were jaded. AdvertisementDating used to be funMany people believe dating apps aren't fun anymore. Related storiesAccording to Statista data, people aged 18-29 now make up only 26% of online dating service users in the US. Wilson believes these founders were wrong because Gen Zers enjoy the "karmic reward" of Wingman.

Persons: —, Tina Wilson, Wilson, Zers, Gen, Anna Pompilio, Marks, that's, Pompilio, Gen Zers, they're, doesn't, Dylan, someone's, There's Organizations: Service, Business, Forbes Health, Group Locations: cafés, Match.com, Cuban

☆ 3 money mistakes even accounting professionals make, according to a personal finance expert who worked at EY and PwC
▼ + stars: | 2024-09-17 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +7 min

I started my career as a solicitor and worked at PwC as part of their legal team in the UK. From my early days at PwC, I felt Big Four businesses operate super efficiently and do fantastic work. We work with organizations to support their early career talent, providing them with training on navigating uncertainties around personal financial literacy and how businesses work. When you're working at Big Four companies, there are all sorts of rules and regulations about the types of investments you're allowed to make because of audit restrictions. I recommend that early career professionals talk to their peers about what works for them from a personal finance position.

Persons: —, Carla Hoppe, I've, who've, overspending, PwC, I'd, isn't, Gen Zers Organizations: Service, Big, Business, EY Locations: PwC

☆ Digitally native Gen Zers aren't immune to romance scams
▼ + stars: | 2024-09-16 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

Read previewGen Zers may think they are digitally savvy and immune to online scams, but that very thought may leave them vulnerable to being lured into nefarious schemes. AdvertisementScams are always evolving, and the tricks Gen Zers believe they are wise to may be replaced by increasingly technologically advanced schemes they don't see coming. AdvertisementPeople are still processing the years lost to the pandemic, particularly Gen Zers, whose brains were still developing, Neo added. "This can make us more impulsive, less thoughtful of our choices, and can be a risk factor for romance scams," Neo said. Gen Zers understand what it's like to struggle, with many facing economic instability and having difficulty with bills, rent, and finding jobs.

Persons: —, Zers, Bryn Thompson, Gen Xers, Lauren Hendry Parsons, Hendry Parsons, Kevin Lee, Gen Z, Lee, scammers, It's, it's, zoomers, They're, Gen Organizations: Service, Business, National Cybersecurity Alliance Locations: Canada

☆ Private-label grocery brands boomed during inflation. Prices are down, but store-brand items keep going higher
▼ + stars: | 2024-09-16 | by ( Bob Woods | ) www.cnbc.com time to read: +10 min

Private brands — also called store brands and private-label brands — of foods and beverages have shared shelf space with national brands for years. Customer shopping habits are changing for goodIn the past, the value proposition of private brands was driven primarily by lower prices. But consumer attitudes are evolving, according to a recent survey by the Food Industry Association, which represents both food retailers and producers. And 46% said they expect to buy private brands somewhat or much more, compared to 27% saying that for national brands. "In the U.S., the market for private brands as an industry to eclipse national brands is not something we'll see," Baker said.

Persons: Peggy Davies, they've, Kraft Heinz, —, Rick Gomez, Sally Lyons Wyatt, John David Rainey, Scott Morris, Kroger, King Scoopers, Albertsons, Smart, Lyons Wyatt, They've, Doug Baker, Baker, Gen Zers, Xers, Steve Zurek, there's, Zurek, Morris, Gen, Joe's Organizations: Retailers, Private Label Manufacturers Association, Procter & Gamble, Walmart, Kroger, Albertsons, Target, Wall Street, Walmart U.S, Brands, Metro Market, Food Industry Association, Aldi Locations: Kellogg's, U.S, California , Florida, Western Europe

☆ More Gen Zers are ditching college, and they want better guidance on how to succeed without it
▼ + stars: | 2024-09-15 | by ( Ayelet Sheffey | ) www.businessinsider.com time to read: +9 min

Despite not having a high school diploma or college degree, he started multiple successful businesses that allowed him to financially support his family. During her senior year of high school, Wakeham was struggling to decide on her post-graduation route. US Census Bureau data found the enrollment rate of high school graduates at 61.4% in October 2023 was slightly down from 62% in 2022. Indeed, even as some Gen Zers don't think college is the best path for them, recent data has shown that college continues to provide long-lasting benefits when it comes to careers and earnings. Some high schools have shifted to place a greater emphasis on alternative routes since the pandemic.

Persons: LeLaina Wakeham, Wakeham, didn't, Zers, Zach Hyrnowski, Hyrnowski, we've, Hrynowski, that's, Hannah Maruyama, Maruyama, Jared Polis, — she's Organizations: Service, Business, Gallup, Walton Family Foundation, Colorado Gov, Bureau of Labor Statistics, Reinventing Public Education, roundtables Locations: Mexico, New England

☆ 57% of Gen Zers want to be influencers—but 'it's constant, Monday through Sunday,' says creator
▼ + stars: | 2024-09-14 | by ( Gili Malinsky | ) www.cnbc.com time to read: +7 min

There are 4.2 billion social media users around the world, according to linking tool company Linktree's 2022 Creator Report. Williams has been a full-time creator since quitting her previous job as a data analyst in 2022. Williams usually starts working around 8 a.m., including emails, video editing and planning content. Their Facebook page has 5.7 million followers, their TikTok has 6.1 million followers and their YouTube page has 634,000 followers. There's not a single content creator I've ever talked to that hasn't dealt with online abuse."

Persons: they're, Victoria Bachan, Taylor Lorenz, it's, Hannah Williams, Williams, Caroline Lasher, Lasher, She'll, videographer, she'll, Leslie Mosier, Doug, Pug, Lorenz, There's, I've, hasn't, She's, she's Organizations: Whalar, NeoReach

☆ How 9/11 Become Gen Z's Favorite Internet Meme, Joke
▼ + stars: | 2024-09-11 | by ( Scott Nover | ) www.businessinsider.com time to read: +13 min

On 9/11, the first meme dropped at 8:56 a.m. "That is a big fucking hole in the World Trade Center sirs!" 9/11 jokes, in other words, often have very little to do with 9/11. AdvertisementUnlike Domineau or those anonymous SomethingAwful posters, many people making and spreading 9/11 memes today are too young to remember 9/11, if they were alive at all. She says 9/11 memes have always been popular with her cohort. Domineau says it's only natural for young people to take 9/11 jokes to the next extreme.

Persons: NAEM, DogWelder, Brad Pitt's, Tyler Durden, monkeu, BUSH, Thom Yorke, THOM, Gilbert Gottfried, Jaroslav Hašek, Jan Chovanec, ike H, oke, hing, hite, ingle, alvin K, amar, laine, hatter, ike Organizations: World Trade Center, Facebook, Twitter, World Trade, United Airlines Flight, Radiohead, Empire, International, of Humor Research, ard, ust Locations: New York, Czech, pec

☆ CNBC Daily Open: Did Apple’s shiny new things improve market sentiment?
▼ + stars: | 2024-09-10 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +2 min

Nic Coury | AFP | Getty ImagesThis report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. What you need to know todayThe bottom lineMaybe all it takes are shiny new things to lift our mood and take our minds off recession fears. Of course, Apple's event is not the sole reason markets rose yesterday. They'll also let us know if we can afford those shiny new things that Apple's dangling in front of us.

Persons: HSI, Nic Coury, I'm, Zers, CNBC's Kelly Evans, They'll, – CNBC's Pia Singh, Lisa Kailai Han Organizations: Apple, AFP, Getty, CNBC, Research, Bloomberg, Nvidia, Nasdaq, Dow Jones Industrial Locations: Cupertino , California, U.S, Cupertino

☆ Some young adults are opting out of parenthood. Money is a major reason, most say
▼ + stars: | 2024-09-10 | by ( Jessica Dickler | ) www.cnbc.com time to read: +2 min

watch nowYoung adults face financial obstaclesOver decades, attitudes about marriage and parenthood have changed. More recently, experts say, the overall cost of living has become a contributing factor in decisions to forgo parenthood. Between 1991 and 2024, the costs for child care rose at nearly twice the pace of overall inflation. But parenthood and related child care costs are not just personal financial issues, he added. "The cost of child care is really an economic growth and productivity issue as well," House said — and that affects all Americans, not just those with young kids.

Persons: Greg McBride, Gen Zers, Pew, Brett House, —, Brett Organizations: Pew Research Center, KPMG, Columbia Business School, Columbia Business Locations: U.S, millennials

☆ Meeting anxiety is a real thing. Here's how to beat the nerves, according to a career expert.
▼ + stars: | 2024-09-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

While we may chastise ourselves for stumbling over our words or saying the wrong thing, we'd likely never notice such a thing in our peers. It's worrying about saying the wrong thing or asking a question others think is stupid or has an obvious answer. "Even if you stutter, even if you don't say it perfectly how you intended, it's taking you out of your head and into action," Durham said. "If you're someone who's in your head, you are not the target audience for that constructive criticism," she added. "So you are inherently not going to say the wrong thing."

Persons: —, Emily Durham, Durham, it's, Zers, It's, They've, you'll Organizations: Service, Business, Deloitte, Harvard Business School

☆ CNBC Daily Open: Did Apple’s shiny new things uplift markets?
▼ + stars: | 2024-09-10 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +3 min

Justin Sullivan | Getty Images News | Getty ImagesThis report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. What you need to know todayThe bottom lineMaybe all it takes are shiny new things to lift our mood and take our minds off recession fears. Of course, Apple's event is not the sole reason markets rose yesterday. They'll also let us know if we can afford those shiny new things that Apple's dangling in front of us.

Persons: Pro Max, Justin Sullivan, I'm, Zers, CNBC's Kelly Evans, They'll, – CNBC's Pia Singh, Lisa Kailai Han Organizations: Pro, Apple, Getty, CNBC, Research, Bloomberg, Nvidia, Nasdaq, Dow Jones Industrial Locations: Cupertino , California, U.S, Cupertino

☆ More and more Gen Zers are struggling to stay in work or school. With $350 monthly, a New Orleans guaranteed income program hoped to change that.
▼ + stars: | 2024-09-07 | by ( Allie Kelly | ) www.businessinsider.com time to read: +7 min

Read previewFor some young New Orleans residents, guaranteed basic income helped them afford a ride to work. The New Orleans guaranteed basic income pilot was a collaboration between Mayor LaToya Cantrell's Office of Youth and Families and the national advocacy network Mayors for a Guaranteed Income (MGI). AdvertisementResearchers, however, noted that the individualized impacts of guaranteed basic income are difficult to capture in a dataset. For Howlette, the New Orleans pilot results show that housing, work, and transportation-related costs are major barriers for opportunity youth. She said guaranteed income is just one way to help alleviate these challenges and prevent long-term poverty.

Persons: —, would've, LaToya, Howlette Organizations: Service, SNAP, Medicaid, Business, New, LaToya Cantrell's, Youth, The Center, University of Pennsylvania, Orleans Mayor's Locations: New Orleans, America, Los Angeles, Birmingham, Chicago, Denver, , New Orleans, Louisiana, Orleans

☆ Google is losing its status as a verb
▼ + stars: | 2024-09-06 | by ( Alistair Barr | ) www.businessinsider.com time to read: +3 min

The Merriam-Webster dictionary added "Google" as a verb to mean searching for something on the web. "So long Google, the verb," wrote Mark Shmulik and fellow internet analysts at Bernstein Research in a note to investors. Related stories"Gen Zers, and especially Gen Alpha, barely use Google as a verb anymore, they simply say to 'search it'," Shumlik and colleagues explained. It might be concerned because when you're no longer a verb, that suggests you're no longer ubiquitous. So maybe Google is happy it's no longer a verb with the young folk?

Persons: —, Merriam, Mark Shmulik, Zers, Alpha, Shumlik, Gen Z, Shmulik Organizations: Service, Google, Webster, Business, Bernstein Research

☆ China is telling Gen Zers to beware of online dating and rock music because they might be traps by spies or the West
▼ + stars: | 2024-09-05 | by ( Matthew Loh | ) www.businessinsider.com time to read: +3 min

Read previewOfficials in China have been telling young people that spies or foreign powers could be out to trick them through casual activities such as online dating and listening to pop music. National authorities raised these red flags at least twice recently, amid a wider push from China's leader, Xi Jinping, to bolster Chinese national security by getting citizens to be more proactive. The South China Morning Post reported that a new foundational textbook for college students warned them about pop culture and rock 'n' roll as oft-used tools for foreign subversion. AdvertisementThe Ministry of State Security has meanwhile cautioned young people to beware of part-time job offers and online dating prospects that might be "secret-stealing traps" laid by foreign spies. The idea here is that the spies target students in scientific research fields to trick them into disclosing sensitive information or sending photos of classified sites.

Persons: —, Xi Jinping Organizations: Service, Business, China Morning Post, Ministry of Education, of State Security, Ministry of State Security Locations: China, Beijing

☆ 40% of workers are behind on retirement planning. Not saving earlier was the biggest mistake
▼ + stars: | 2024-09-04 | by ( Jessica Dickler | ) www.cnbc.com time to read: +5 min

Thomas BarwickMolly Richardson, 35, regularly contributes to her 401(k) plan, but the structural engineer said she isn't too worried about retirement yet. "There are so many individuals, young, mid-career and deep into their career, that are not saving enough for a healthy and secure retirement," said Jacqueline Reeves, the director of retirement plan services at Bryn Mawr Capital Management. The retirement savings shortfallOther reports show that a retirement savings shortfall is weighing heavily on Americans as they approach retirement age. LiveCareer's retirement fears survey found that 82% of workers have considered delaying their retirement due to financial reasons, while 92% fear they may need to work longer than originally planned. More than any other money misstep, not saving for retirement early enough is the biggest financial regret for 22% of Americans, according to another report by Bankrate.

Persons: Thomas Barwick Molly Richardson, isn't, Richardson, Gen Xers, Zers, Jacqueline Reeves, Reeves, Lisa Cutter, Cutter, they're, Catherine Collinson, you'll, Bryn Mawr's Reeves, Greg McBride Organizations: CNBC, Bryn Mawr Capital Management, Fidelity Investments, Pew Charitable, American, Transamerica Center, Retirement Studies, Transamerica Institute, Bankrate Locations: Jacksonville , Florida, U.S, Bryn Mawr, Terre Haute , Indiana

☆ Wasteful consumerism has a new worst enemy: Gen Alpha tweens
▼ + stars: | 2024-09-03 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Some Gen Alpha kids are taking a stand against buying too much stuff — and dragging their parents along for the ride. AdvertisementA 2024 survey of 1,000 Gen Alpha parents found that 63% of their kids care about sustainability. While Zoomers and millennials prefer to shop online, Gen Alpha specifically likes shopping in-store. Som Gen Alpha kids are "minimalists." Overall, Delisle doesn't think it's likely that every Gen Alpha child is above consumerism.

Persons: Yuriy Boykiv, we'll, Gen, McCrindle, Boykiv, Zers, Gen Alpha, Alpha, Wunderman Thompson, Alphas, Julie, she's, aren't, Laura Ascher, Alpha's, Stephen Yalof, David Delisle, Helenor Gilmour, Gilmour, Delisle, spender Organizations: Service, Alpha, Business, — Business, Gen Alpha, Wunderman Thompson Commerce, Gen, tweens, Stanley, Brain Locations: skincare

☆ A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
▼ + stars: | 2024-08-31 | by ( Kelsey Vlamis | ) www.businessinsider.com time to read: +7 min

But she said social media just isn't what it used to be. As a result of the influx of newer influencers, longtime content creators are seeing a decline in their audience engagement. The company has a website dedicated to resources for Instagram creators, including tips and explanations about its ranking system and algorithms. There is not a specific section addressing creator mental health, though a blog post from Mental Health Awareness Month in 2023 briefly addressed the issue. I started from being a backpacker and having no money," she said, adding she still loves her job and sees herself working in social media long-term.

Persons: —, Bree Rose, Rose, Instagram, she's, Zers, Goldman Sachs, Julia Broome, It's Organizations: Service, Business, Social, Mental Health Locations: Washington, Mexico, France, Los Angeles

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