Community competes with a bevy of different types of services vying for space in your text inbox, from Attentive to Twilio to Zendesk.
“With Community, once they text the number, we now have a way to stay in touch directly.
Using text messages to connect with customers, for all its promise, poses unique challenges.
And customers may want to hear from fewer brands in their text inbox than they do in their email inbox.
“As opposed to email, when you have to scroll to the bottom of the thing and hit the link that says unsubscribe, if you don’t like the text messages you’re getting, you only have to write one word: Stop,” Mr. Kutcher said.