March 8 (Reuters) - Apple Inc (AAPL.O) is backing a music startup launched by one of its former executives.
The company, called Gamma, is the brainchild of former Apple Music Global Creative Director Larry Jackson and veteran music executive Ike Youssef.
"The artists shaping today's culture not only create music, but also video, film, podcasts, fashion, and more," Jackson said in a statement Wednesday.
It also plans to collaborate with Todd Boehly's Eldridge, whose investments include the Los Angeles Dodgers, which is a major backer.
Reporting by Dawn Chmielewski in Los Angeles; Editing by Sandra MalerOur Standards: The Thomson Reuters Trust Principles.