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☆ NASA explains how it would alert the public of an apocalyptic asteroid strike
▼ + stars: | 2024-02-17 | by ( Ellyn Lapointe | ) www.businessinsider.com time to read: +6 min

In the event of an impending hazardous asteroid strike, NASA already has its plan in place to alert the public. NASA’s Planetary Defense Coordination Office is tasked with finding, tracking, and assessing the risk associated with potentially hazardous asteroids in our solar system. To do that, NASA works with a global coalition of astronomers called the International Asteroid Warning Network (IAWN). There are about 2,300 known potentially hazardous asteroids out there, and roughly 153 of them are larger than 0.6 miles across. If Bennu does head toward Earth, NASA has a few tricks up its sleeve to defend our planet.

Persons: —, ROGER HARRIS, ”, Lindley Johnson, ” Johnson, IAWN, Johnson, MARK GARLICK, NASA wouldn’t, they’re Organizations: NASA, Service, Defense, Office, Planetary Defense, Warning, White, United Nations Office, Outer Space Affairs, Minor Planet

☆ The 10 biggest cities where you can view the 2024 Great American Eclipse, from Texas to Indiana, Ohio, and New York
▼ + stars: | 2024-02-16 | by ( Ellyn Lapointe | ) www.businessinsider.com time to read: +1 min

In April, millions of Americans can experience a total solar eclipse as it sweeps across the US. AdvertisementOn April 8, more than two dozen US cities will plunge into darkness when a total solar eclipse completely blots out the sun. Those not in the path of totality won't experience a total eclipse but can still witness a partial one. However, experts say it's worth traveling to see the total eclipse if you can make it. Here are the 10 largest cities located in the path of totality for the Great American Eclipse of 2024.

Persons: —, Kelly Korreck, Korreck Organizations: NASA, Service, Great American Locations: what's, Texas, Maine

☆ NYC gets hit by the biggest snowstorm in 2 years. It's part of a growing trend of extreme weather events.
▼ + stars: | 2024-02-13 | by ( Ellyn Lapointe | ) www.businessinsider.com time to read: +7 min

Winter storm Lorraine is the latest event in this growing trend, which experts say is driven largely by global climate change. The polar vortex is like a figure skaterThe polar vortex can unleash cold Arctic temperatures upon Canada and the US. AdvertisementBut in reality, the impact of climate change on winter weather is much more complex. AdvertisementThat could explain why the US is still experiencing episodes of record-breaking low winter temperatures despite an overall rise in annual average temperatures, Cohen explained. AdvertisementAnd as climate change continues to warm the Arctic, Francis anticipates we will see more of these events.

Persons: Lorraine, Judah Cohen, It’s, Cohen, ” Cohen, “, Matthew Williams, Ellis, David Becker, Brace, Joe Pool, Julio Cortez, Jennifer Francis, ” Francis, Francis Organizations: Service, NOAA, MIT, Getty, . Research, Boston, Climate Research Locations: New York, East, Philadelphia, Boston . New, Montana, Minnesota, Canada, California, Eurasia, America, Portland , Oregon, Joe

☆ Human bones unearthed from a German cave have altered the timeline of ancient human history
▼ + stars: | 2024-02-12 | by ( Ellyn Lapointe | ) www.businessinsider.com time to read: +7 min

This led them to Ilsenhöhle cave in Ranis, Germany, one of several sites across Northwestern Europe where LRJ artifacts have been found. AdvertisementMining ancient DNAWhen they excavated the cave, the researchers uncovered more than just LRJ artifacts — they came upon tiny bone fragments, too. AdvertisementTo that end, they extracted DNA, which confirmed the bones belong to Homo sapiens, providing strong evidence that they were responsible for the LRJ artifacts. According to their data, Homo sapiens were present in Ranis 47,500 years ago — thousands of years earlier than previously thought. Geoff M. SmithQuestions remain about how warm-weather-adapted Homo sapiens survived such a dramatic transition.

Persons: —, Josephine Schubert, sapiens, ”, Jean, Jacques Hublin, Hublin, Tim Schüler, Max Planck, ” Hublin, Dorothea Mylopotamitaki, Homo sapiens, Marcel Weiss, “ It’s, sapien, Geoff M, Smith, Geoff Smith, “ Organizations: Service, Business, Burg, College of France, Max, Max Planck Institute, University of Kent Locations: Ranis, Europe, Germany, Northwestern Europe, Western Europe, Africa, Scandinavia, Siberia

☆ There's another missing submersible: A $3.6 million vessel mysteriously disappeared near Antarctica's 'Doomsday Glacier'
▼ + stars: | 2024-02-07 | by ( Ellyn Lapointe | ) www.businessinsider.com time to read: +5 min

The submersible was exploring the Thwaites Glacier to study its potential effects on sea-level rise. Ran's disappearance is a tragic loss for climate change research as scientists were using the autonomous machine to study the melting activity of Thwaites Glacier, also known as the "Doomsday Glacier." AdvertisementThat's why Wåhlin and her team chose Ran to check out Thwaites Glacier because it's actively melting. The Thwaites Glacier is one of the largest in the world and could raise global sea levels significantly if it collapses entirely. AdvertisementA gigantic cavity nearly 1,000 feet tall growing at the bottom of Thwaites Glacier in West Antarctica.

Persons: Ran, Thwaites, It's, Anna Wåhlin, Olof Lönnehed, University of Gothenburg Ran, Wåhlin, NASA Thwaites, Louise Newman, Jeremy Harbeck, Aaron, Newman Organizations: University of Gothenburg, Service, Titan, NASA, University's Department of Marine Sciences Locations: Antarctica, West Antarctica

☆ New NASA photos offer a close look at Jupiter's fiery moon with erupting volcanos that dwarf anything on Earth
▼ + stars: | 2024-02-06 | by ( Ellyn Lapointe | ) www.businessinsider.com time to read: +3 min

NASA's Juno spacecraft snapped detailed images of the most volcanically active world in our solar system on Saturday. During this close fly-by, the spacecraft spotted plumes of volcanic activity erupting from Io's surface in real-time. This encounter was the second in a set of two close fly-bys designed to provide new insight into the fiery phenomena that lurk beneath Io's surface. The twin flybys are designed to provide new insight into how Io’s volcanic engine works and whether a global magma ocean exists under Io’s rocky surface. NASA / JPL-Caltech / SwRI / ASI / INAF / JIRAMThe Juno spacecraft has orbited Jupiter every 38 days since 2016.

Persons: JunoMission, Scott Bolton, it's, Juno, Andrea Luck, Patera, Jan Dryák Organizations: NASA, JPL, Caltech Locations: Mauna Loa

☆ Scientists figured out which dog breeds live the longest
▼ + stars: | 2024-02-03 | by ( Ellyn Lapointe | ) www.businessinsider.com time to read: +8 min

Scientists in the UK investigated how a dog's breed, size, sex, and face shape affect lifespan. Flat-faced dogs, large dogs, and male dogs typically live shorter lives, the scientists discovered. Shown here are dog breeds that fall under the lowest 25% for longevity. AdvertisementAs a result, it may explain why the data suggested crossbreeds live shorter lives, McMillan said. Artificial breeding has shortened dogs' livesHuman-led dog breeding has led to new breeds that live shorter lives.

Persons: Shiba Inus, —, poochies, Bernards, Anita Kot, Presa, Cane Corsos, Cane Corso, Bernard, Kseniya Starkova, Kirsten McMillan, Kirsten McMillian, McMillan Organizations: Lancashire, Service, Dog's Trust, Lakeland, French bulldogs, pugs, Dogs Trust, America Kennel, Westend61 Locations: St

☆ An asteroid the size of a football stadium will blaze past Earth on Friday. Here's how to watch the 'City Killer' pass by live.
▼ + stars: | 2024-02-01 | by ( Ellyn Lapointe | ) www.businessinsider.com time to read: +3 min

NASA's Jet Propulsion Laboratory has spotted a giant, "city killer" asteroid in space that's currently flying toward Earth. You can watch their livestream on YouTube or in the video below:The livestream will track Asteroid 2008 OS7 as it flies by Earth. AdvertisementAbout asteroid 2008 OS7Asteroid 2008 OS7 orbits the sun every 962 days. Potentially hazardous asteroidsAsteroid 2008 OS7 is what NASA calls a "potentially hazardous" asteroid because of its size and how close it flies past Earth. As of August 2023, just over 2,300 have been designated potentially hazardous, Space.com reported.

Persons: Gianluca Masi, Masi, VTP Organizations: Service, Jet Propulsion, NASA, Business, Telescope, YouTube

☆ I went to 3 Gap stores in New York City and saw firsthand why the 'tired' company needs a revamp
▼ + stars: | 2024-01-21 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +8 min

Once known as a staple American mall brand, Gap lost its relevance among consumers who traded shopping centers for e-commerce. "Gap brand, as you know, has tremendous heritage as a pop culture brand," Dickson told investors. Jennifer Ortakales Dawkins/Business InsiderGap's design team is playing it too safe for today's competitive market. Jennifer Ortakales Dawkins/Business InsiderOn that note, Gap could be doing a lot more to market to younger generations. Jennifer Ortakales Dawkins/Business InsiderBriggs suggests brands like Gap go where their younger customers spend much of their time: TikTok, YouTube, and Instagram.

Persons: —, Richard Dickson, Dickson, Ellyn Briggs, Barbie, Neil Saunders, Jennifer Ortakales Dawkins, Briggs, Gen Zers, Gen, Gen Z, Piper Sandler's Organizations: Service, Mattel, Morning, New York City, Grand Central, Free, Nike, Alpha, Teens, Times, YouTube Locations: New York City, New York, Grand

☆ 6 retail brands ready for a comeback in 2024
▼ + stars: | 2023-12-29 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +2 min

Business Insider asked analysts what brands have the most potential for turnaround in 2024. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. "To reach new younger audiences, they've all struck a really good balance of nostalgia and novelty," Morning Consult analyst Ellyn Briggs told Business Insider. Business Insider asked analysts what brands have the most potential for turnaround and how each company can win over customers. AdvertisementHere are six brands ready for reinvention in 2024.

Persons: —, Abercrombie, Ellyn Briggs, Dana Telsey, Neil Saunders Organizations: Business, Body, Service, Abercrombie, Telsey Advisory, GlobalData, BI Locations: Bath

☆ Gen Z women spend more on TikTok as app 'drives consumption,' analyst says
▼ + stars: | 2023-12-04 | by ( Ana Teresa Solá | ) www.cnbc.com time to read: +4 min

Filippobacci | E+ | Getty ImagesGen Z women are driving spending trends on TikTok. "TikTok is a Gen Z women-centric app and it is setting the tone and the narrative for what is 'hot' online," said Ellyn Briggs, a brands analyst at Morning Consult. A larger share of Gen Z women, 75%, use TikTok compared to their male counterparts, 62%, a separate Morning Consult report found. Sophia Bera Daigle certified financial plannerSocial media platforms like TikTok take the concept to a different level, especially for Gen Z. Two money guardrails for 20-something womenExperts say it's important for young women in their 20s to remember the following two things when it comes to observing their contemporaries exhibiting expensive lifestyles: 1.

Persons: Ellyn Briggs, Briggs, TikTok, Z's, Shaun Williams, boomers, Williams, Sophia Bera Daigle, FOMO, Gen Zers, LendingTree, Daigle, guardrails, it's, They're Organizations: Morning, Paragon Capital Management, CNBC, Gen, CNBC FA Locations: Denver, Austin , Texas

☆ Meet the typical Swiftie: A white suburban millennial woman who may have spent $1,300 to go to the Eras Tour
▼ + stars: | 2023-11-22 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +5 min

The typical Swiftie is spending $1,300 to go to the Eras Tour but might make under $50,000. And if there's one thing that Taylor Swift fans were ready to do this year, it was flashing their dollars at the singer. Additionally, while Swift fans skew female, 48% of those Swift fans are male. What's more, even as many Swift fans are spending thousands on the Eras Tour, most are not high-earners. And Briggs noted that TikTok has been a big driver of the culture of the Eras Tour, from friendship bracelets to showing off outfits.

Persons: Taylor Swift, —, Archer, Ellyn Briggs, they're, Jaime Toplin, Swift, Briggs, Toplin, TikTok Organizations: Democratic, Service, Swift, Morning, Washington Post, Federal Reserve Bank of Philadelphia

☆ With Gen Z, millennials now the biggest ‘dupe’ shoppers, online culture has ‘flipped the script,’ analyst says
▼ + stars: | 2023-10-31 | by ( Ana Teresa Solá | ) www.cnbc.com time to read: +1 min

So-called girl math is not the only trend spurred by users on the short-form video app TikTok. "Dupes," short for "duplicate," are cheaper alternatives to premium or luxury consumer products, and they are increasingly popular among Gen Z and millennial shoppers and app users. While nearly one-third of adults, 31%, have intentionally purchased a dupe of a premium product at some point, Gen Z and millennials have higher participation rates: roughly 49% and 44%, respectively, according to Morning Consult. "The online culture of dupe shopping, accelerated by TikTok especially in the last few years, has flipped the script," said Ellyn Briggs, brands analyst at Morning Consult. While shoppers may miss out on the experience luxury products provide, dupes are less expensive versions that help consumers save money and test an item before splurging on the real thing.

Persons: Z, Gen, Ellyn Briggs, that's, Marisa Meltzer, Meltzer, Emily Weiss's Glossier Organizations: TikTok, Morning, Finance Locations: New York

☆ The loneliness epidemic: Nearly 1 in 4 adults feel lonely, new survey finds
▼ + stars: | 2023-10-24 | by ( Taylor Nicioli | ) edition.cnn.com time to read: +6 min

CNN —If you feel lonely, you’re actually in good company: Nearly 1 in 4 adults across the world have reported feeling very or fairly lonely, a new Meta-Gallup survey has found. The lowest rates were found in older adults. Only 17% of people age 65 and older reported feeling lonely. Over half of adults age 45 and older reported not feeling lonely at all, while the majority of those younger than 45 answered that they felt at least a little lonely, if not very or fairly lonely. But Rokach, who has studied the experience of loneliness, believes there may be even higher global rates of people who feel lonely than reported — particularly young adults.

Persons: you’re, ” Ellyn, —, Maese, Ami Rokach, Rokach, “, ” Young, ”, we’re, Olivia Remes, Remes, Gallup Organizations: CNN, Gallup, World Health Organization, Center for Academic Studies, York University, University of Cambridge Locations: Yehuda, Israel, Toronto, United Kingdom

☆ More than half of Gen Zers think they 'can easily make a career in influencing,' says branding expert
▼ + stars: | 2023-09-20 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +2 min

Some 57% of Gen Zers said they would like to become an influencer if given the chance, according to a new report from Morning Consult, a decision intelligence company. Put another way, more than half of Gen Zers "believe people can easily make a career in influencing," she adds. The Morning Consult data comes from one survey of 2,204 U.S. adults and one survey of Gen Zers ages 13 to 26 who use Twitter, Facebook, Snapchat, Instagram, TikTok, Twitch, or YouTube. Most Gen Zers think it's easy to make a career in influencingSome 53% of Gen Zers believe becoming an influencer is a reputable career choice, and a similar share would quit their current jobs if they could become an influencer if it was enough to pay for their lifestyle. 1 thing driving Gen Z's interest in influencing as a career is the ability to make money, followed closely by being able to work flexibly and doing fun work.

Persons: they'd, Gen Zers, Ellyn Briggs, Zers, Briggs, Young, flexibly Organizations: Morning, Twitter, Facebook, Consumer Locations: influencers

☆ 66% of Americans want European-style vacation policies, like being OOO for the entire month of August
▼ + stars: | 2023-08-25 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +2 min

Some 66% of U.S. workers say companies should adopt extended vacation policies, like a month off in August, in their workplaces, according to a Morning Consult survey of 1,047 U.S. adults. Several countries offer even more by law before paid public holidays come into play, which can add up to more than a month of business days in vacation time per year. But not all U.S. workers say they'd welcome longer vacation policies: 21% of Americans say companies should not adopt extended PTO policies in their workplace, while the remaining respondents say they don't know or don't have an opinion. The survey didn't specifically address the concerns of those against extended time off work, says Ellyn Briggs, brands analyst at Morning Consult. Check out: 28-year-old social media manager in Norway is required to take 3 weeks of vacation in summer

Persons: Ellyn Briggs, Briggs, Warren Buffett Organizations: European Union, European, Morning Locations: Europe, European, Norway

☆ Workers overwhelmingly want a 4-day workweek—on one condition
▼ + stars: | 2023-08-22 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +2 min

Global experiments to test a four-day workweek have gotten workers, and their bosses, onboard with the idea. It's worth noting the Morning Consult survey defined a four-day workweek as working four days a week for 10-plus hours a day. There are surprising generational differences at play: 93% of millennials and 88% of Gen Xers lead the way in being interested in a shorter workweek. Baby boomers, meanwhile, show the least amount of interest (72%) in a shorter week. Workers say they most want the benefit to improve their commute, work-life balance and to avoid discomfort working in an office.

Persons: Gen Xers, they'd, Gen Zers, boomers, Ellyn Briggs, Warren Buffett Organizations: Workers, Morning Locations: U.S

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