Some 57% of Gen Zers said they would like to become an influencer if given the chance, according to a new report from Morning Consult, a decision intelligence company.
Put another way, more than half of Gen Zers "believe people can easily make a career in influencing," she adds.
The Morning Consult data comes from one survey of 2,204 U.S. adults and one survey of Gen Zers ages 13 to 26 who use Twitter, Facebook, Snapchat, Instagram, TikTok, Twitch, or YouTube.
Most Gen Zers think it's easy to make a career in influencingSome 53% of Gen Zers believe becoming an influencer is a reputable career choice, and a similar share would quit their current jobs if they could become an influencer if it was enough to pay for their lifestyle.
1 thing driving Gen Z's interest in influencing as a career is the ability to make money, followed closely by being able to work flexibly and doing fun work.
Persons:
they'd, Gen Zers, Ellyn Briggs, Zers, Briggs, Young, flexibly
Organizations:
Morning, Twitter, Facebook, Consumer
Locations:
influencers