LONDON, Nov 7 (Reuters) - Six in ten Britons believe they will have less money to spend over the Christmas period than last year, according to a survey published on Monday, adding to evidence that a thrifty festive season beckons.
The survey from Deloitte found 38% plan to switch to cheaper brands or stores to seek out gifts, and for Christmas Day dinner 35% plan to do at least part of their shop at a discount supermarket.
"Consumers are entering the festive season with budgets under more pressure this year, and it is not surprising that almost all are considering affordability and adapting their typical Christmas spending habits in one way or another," Oliver Vernon-Harcourt, head of retail at Deloitte, said.
With inflation at a 40-year high of 10.1%, interest rates rising and consumer confidence close to the gloomiest on record, Britons have cut their spending.
Deloitte's findings chimed with surveys last month from Kantar and Accenture, which both showed Britons planning to cut festive spending this year.