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☆ How Apple's efforts to dominate the AI arms race fell apart
▼ + stars: | 2024-06-06 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +1 min

Winning the AI race has long been a goal of Apple's. The company brought in Google's AI chief John Giannandrea to lead their AI efforts back in 2018. But cultural clashes and insufficient computing resources set Apple's ambitions back. AdvertisementApple might seem like a laggard in the AI race right now, but it wasn't for lack of trying. The Cupertino-based tech giant aimed to dominate the field when it recruited Google's AI chief, John Giannandrea, back in 2018.

Persons: John Giannandrea, —, Google's Organizations: Service, Street, Business Locations: Cupertino

☆ How AI could supercharge the Vision Pro
▼ + stars: | 2024-06-04 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +9 min

It could also boost sales of the pricey Vision Pro, which has reportedly and unexpectedly received a production cut. During its most recent earnings call, CEO Tim Cook said more than half of the Fortune 100 companies have already bought an Apple Vision Pro. But while it’s unclear when generative AI will come to the Vision Pro, Nygugen said: “It’s only a matter of time.”That’s because the Vision Pro is merely just another interface – much like a tablet, laptop, or watch, that touches Apple’s ecosystem. The Vision Pro, the tech giant's $3,499 headset, is its first major release since the Apple Watch nine years ago. “Vision Pro just came out a few months ago and it needs to get its feet under it before it really starts to take off,” Llamas said.

Persons: it’s, Tim Cook, It’s, Siri, “, Tuong, ”, Nygugen, ” Nygugen, Angela Weiss, Ming Chi, Kuo, Jeremy Bailenson, Bailenson, Ramon Llamas, Apple, ChatGPT – Organizations: CNN, Developers, Google, Samsung, Vision, Fortune, Apple Vision, Gartner, Apple, Apple Watch, Getty, Vision Pro, Stanford, VR, IDC, Microsoft, “ Locations: Cupertino , California, New York City

☆ Apple to open first store in Malaysia as Asia expansion continues
▼ + stars: | 2024-05-29 | by ( Arjun Kharpal | ) www.cnbc.com time to read: 1 min

The new iPhone 15 Pro is displayed during an Apple event at the Steve Jobs Theater at Apple Park in Cupertino, California, on Sept. 12, 2023. Apple plans to open its first store in Malaysia next month, the company said Wednesday, underscoring a bigger push into the Asia region beyond China. The store will be located at The Exchange TRX mall in the Malaysian capital of Kuala Lumpur. It will open on June 22 at 10 a.m. local time, Apple said.

Persons: Steve Jobs, Apple Organizations: Steve, Apple Locations: Cupertino , California, Malaysia, Asia, China, Malaysian, Kuala Lumpur

☆ Apple needs its big AI moment
▼ + stars: | 2024-05-24 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

That's made Apple's lack of a big generative AI announcement so far particularly noticeable. However, one big sign an announcement may be coming at WWDC was the unveiling of its M4 chip, which Apple described as an "outrageously powerful chip for AI." The CEO spoke of "big opportunities across our products" for generative AI and promised that Apple is "well positioned" to take on the space. "We think investors will take any generative AI announcement positively," Morningstar tech analyst William Kerwin said. We'd expect any new-gen AI announcement to see strong adoption when released."

Persons: —, they've, chatbot, That's, Dan Ives, Apple, Tim Cook, William Kerwin, Morningstar, Gene Munster, OpenAI, Siri, Ives, Deepwater's Munster, Kerwin Organizations: Service, Developers Conference, Microsoft, Google, Business, Wedbush Securities, Apple, iPad, Morningstar, Deepwater Asset Management, Bloomberg Locations: Cupertino , California, WWDC

☆ Former Google employee says company's AI work is driven by 'a stone cold panic that they are getting left behind'
▼ + stars: | 2024-05-21 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +4 min

Read previewGoogle might be one of the biggest players in the AI space, but an employee says the tech giant's work in the field has been motivated by "stone cold panic." But Google, Jenson said, wasn't the only tech giant guilty of making this mistake. AdvertisementJenson's scathing assessment comes as tech giants like Google and Apple have been struggling to play catch-up with AI upstarts like OpenAI. AdvertisementWhen Google unveiled its new AI model Gemini 1.5 on February 15, OpenAI dropped its text-to-video model Sora just a few hours later. Last week, OpenAI debuted its new flagship AI model, GPT-4o, a day before Google announced various updates for their models.

Persons: —, Scott Jenson, Jenson, Tony Stark, who'd, Apple didn't, Siri, OpenAI, Sam Altman Organizations: Service, Google, Business, LinkedIn, Stanford, Android, Facebook, Apple, BI, New York Times, OpenAI, iOS, Bloomberg Locations: Siri, Cupertino

☆ How Apple's AI push could do more than just reignite iPhone sales
▼ + stars: | 2024-05-20 | by ( Morgan Chittum | ) www.cnbc.com time to read: +5 min

"I think the iPhone next generation has to incorporate far more AI than it does now," Jim said on Monday. The Club's belief is that doing so will prompt iPhone users to upgrade to the newer model, helping reignite topline growth for Apple following a prolonged period of sluggishness. The majority of Apple's installed base of more than 2.2 billion devices is iPhones, Melius said in its note Monday. AAPL YTD mountain Apple (AAPL) year-to-date performance AI can boost more than just iPhone sales, according to Melius. In the three months ended March 30, the iPhone 15 and iPhone 15 Pro Max held the No.

Persons: Jim Cramer, Jim, Melius, Max, Jim Cramer's Organizations: Melius Research, Apple, Conference, Cupertino, Reuters, Huawei, CNBC, Citizens, Nurphoto, Getty Locations: China, Melius, India, Shanghai

☆ China is asking its tech giants to ditch Nvidia chips and buy local instead: report
▼ + stars: | 2024-05-14 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewChinese officials are asking domestic tech giants to buy locally-made AI chips instead of Nvidia's, The Information reported on Monday. Chinese tech giants, The Information's sources said, are now expected to purchase equal numbers of locally and foreign-made AI chips for their new data centers. China is a very important market for the technology industry," Nvidia CEO Jensen Huang told the Financial Times in May 2023. Cupertino-based tech giant Apple, for instance, has been working to diversify its supply chains away from China.

Persons: —, Tencent, pare, hasn't, Colette Kress, Jensen Huang, Huang, walling, Jay Pelosky, BI's Yuheng Zhan, Tencent didn't Organizations: Service, Baidu, Business, China's National, Ministry of Industry, Information Technology, Nvidia, downer, Reuters, Financial Times, BI, Apple, Bloomberg, China's Ministry of Industry, Alibaba Locations: China, United States, Cupertino, India

☆ Google CEO Pichai says company will 'sort it out' if OpenAI misused YouTube for AI training
▼ + stars: | 2024-05-14 | by ( Jordan Novet | ) www.cnbc.com time to read: +4 min

Alphabet CEO Sundar Pichai said Google will "sort it out" if it determines Microsoft -backed OpenAI relied on YouTube content to train an artificial intelligence model that can generate videos. The New York Times later reported that OpenAI had transcribed over a million hours of YouTube videos. Asked if Google would sue OpenAI if the startup violated the search company's terms of service, Pichai didn't offer specifics. Pichai said Google has processes in place to figure out if OpenAI failed to comply with the rules. WATCH: Alphabet CEO on report OpenAI trained GPT-4 on YouTube: We have clear terms of service

Persons: Sundar Pichai, OpenAI, CNBC's Deirdre Bosa, Mira Murati, Murati, Pichai, Apple, Bosa, We'll, GPT Organizations: Microsoft, Wall Street Journal, New York Times, Google, Google's, Astra, Apple, Developers Conference, Bloomberg, Gemini Locations: U.S, Cupertino , California

☆ Apple's software chiefs decided they needed to upgrade Siri after spending weeks testing out ChatGPT themselves
▼ + stars: | 2024-05-13 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

Apple executives knew they needed to upgrade Siri after they started using ChatGPT. The company's software chiefs spent weeks using the OpenAI chatbot before making the decision. AdvertisementApple executives realized their digital assistant Siri badly needed an upgrade after they began testing OpenAI's chatbot, ChatGPT. Unlike most tech giants, Apple has remained relatively coy about how it intends to compete in the field of AI. The Sam Altman-led AI company has long been on Apple's radar, with Cook admitting in an interview with Good Morning America last year that he, too, uses ChatGPT.

Persons: Siri, —, Craig Federighi, John Giannandrea, Giannandrea, Tim Cook ., Apple didn't, Cook, hasn't, Sam Altman Organizations: Apple, Developers, Service, New York Times, BI, Developers Conference, coy, Microsoft, Meta, Google, Financial Times, Taiwan Semiconductor Manufacturing Company, Street, OpenAI, Bloomberg, Good Morning America Locations: Cupertino

☆ The next union organizing wave is at Apple
▼ + stars: | 2024-05-10 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +7 min

Apple store workers in Towson, Maryland, made history in June 2022 when they voted to form the first union at one of the tech giant’s sleek US stores. But the union vote in New Jersey this weekend, along with other efforts across the country, could just be the beginning. The Apple workers (possibly) going on strike is going to be a spark for other workers,” Bronfenbrenner said. Workers at the Towson Town Center Apple hold their new union T-shirts after their store employees decided to join the International Association of Machinists Union. Theirs is the first Apple store in the US to vote for union representation.

Persons: Apple, ” Kate Bronfenbrenner, ” Bronfenbrenner, Jay Wadleigh, Barbara Haddock Taylor, Bronfenbrenner, There’s, “, ”, Catherine Thorbecke Organizations: New, New York CNN, Apple, Big Tech, US, Employees, National Labor Relations Board, Labor Education Research, Cornell’s School of Industrial and Labor Relations, Oklahoma City, Towson, CNN, Maryland Apple, International Association of Machinists, Aerospace Workers Coalition, Retail Employees, Workers, Towson Town Center Apple, Baltimore Sun, Tribune, Service, Getty Images, Google, Union, NLRB, World Trade, US Labor Board Locations: New York, Washington, China, Towson , Maryland, Baltimore, Maryland, New Jersey, New York City, United States, International Association of Machinists Union, Short Hills, Atlanta, Cupertino , California

☆ People are tearing into Apple for its latest iPad commercial: 'Steve wouldn't have shipped that ad'
▼ + stars: | 2024-05-09 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The tech giant unveiled its latest iPad models on May 7. The ad certainly made a statement, just probably not in the manner that Apple intended. "Maybe hire Ridley Scott again next time instead," read one X post referencing the award-winning director behind the "1984" ad. Representatives for Apple didn't immediately respond to a request for comment from BI sent outside regular business hours.

Persons: —, Tim Cook's, 6PeGXNoKgG, Tim Cook, Joe B, Transue, Cook, Roger Rabbit, Apple, Ridley Scott, Y, Paul Graham, Graham, would've, Steve Jobs, Steve wouldn't, Jobs, Apple didn't Organizations: Service, Business, Venture, Apple, BI Locations: Cupertino

☆ Apple unveils new iPad Pro with ‘outrageously powerful’ AI-powered chip
▼ + stars: | 2024-05-07 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +3 min

In a pre-recorded live streamed event from its Cupertino, California headquarters, the company introduced the latest versions of its iPad Pro and iPad Air tablets, and an all-new Apple Pencil Pro. CEO Tim Cook said Wednesday’s announcement marked “the biggest day for iPad since its introduction.”At the heart of the new iPad Pro is Apple’s new custom M4 processor, which delivers 4 times the performance as its existing iPad Pro models. The latest iPad Pro comes in two sizes: 11 inches and 13 inches. The iPad Pro comes in two finishes, silver and space black. The iPad Air is powered by Apple’s custom M2 processor with faster GPU and neural engine that’s 50% faster than the previous iPad Air.

Persons: Tim Cook, Cook, Apple, ”, it’s Organizations: CNN, Apple, Developers Conference, iPad Locations: Cupertino , California, China

☆ Apple remains Buffett's biggest public stock holding, but his thesis about its moat faces questions
▼ + stars: | 2024-05-03 | by ( Kif Leswing | ) www.cnbc.com time to read: +9 min

That's about four times bigger than Berkshire's second-biggest public stock holding, Bank of America , and makes the company the No. The bet on Apple and CEO Tim Cook has paid off handsomely for Buffett, who said in 2022 that the cost of Berkshire's Apple stake was only $31 billion. "So I called up Warren Buffett. "It's kind of more like an annuity and I think that's what Warren Buffett really sees as well." "When I buy Apple, I know that Apple is going to repurchase a lot of shares," he said in 2018.

Persons: Tim Cook, Warren Buffett, Berkshire Hathaway, behemoth, Buffett, He's, Cook, Apple, Warren, Ted Weschler, it's, Dan Eye, Buffett hasn't, Bernstein, Toni Sacconaghi didn't, Sacconaghi, Clayton Organizations: Warren Buffett Getty, CNBC, Berkshire, Apple, Bank of America, Buffett, Consumer Intelligence Research Partners, iPhone, Washington Post, Oracle, Fort Pitt Capital Group, Microsoft, The, Apple Watch, DOJ, Clayton Homes Locations: Omaha , Nebraska, Berkshire, Omaha, Cupertino , California, U.S

☆ Tim Cook visits Singapore amid Apple's Southeast Asia expansion efforts
▼ + stars: | 2024-04-18 | by ( Dylan Butts | ) www.cnbc.com time to read: +2 min

Tim Cook, chief executive officer of Apple Inc., center, arrives at Apple Developer Academy at Binus University in Tangerang, Banten, Indonesia, on Wednesday, April 17, 2024. Apple's Tim Cook is in Singapore for the latest leg of his whirlwind tour around Southeast Asia as the CEO pivots toward the region for expansion and sales growth amid struggles in China. Cook's arrival in the city follows Apple's announcement of plans to invest over $250 million into its operations in Singapore. While the tech giant already employs 3,600 people in the country, Apple said the expansion will provide space for new roles, including in artificial intelligence. Apple did not immediately respond to a CNBC request for comment about Cook's itinerary.

Persons: Tim Cook, Apple's Tim Cook, Cook, Cook's, Lawrence Wong, Lee Hsien Loong, Lee, Wong, Apple, Joko Widodo Organizations: Apple Inc, Apple Developer Academy, Binus University, Bloomberg, Apple, CNBC Locations: Tangerang, Banten, Indonesia, Singapore, Southeast Asia, China, state's, Cupertino , California, Vietnam

☆ Apple will 'look at' manufacturing in Indonesia, CEO Cook says, as China diversification push continues
▼ + stars: | 2024-04-17 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +1 min

Apple CEO Tim Cook gestures as he arrives for a meeting with Indonesia's President Joko Widodo at the Merdeka Palace in Jakarta on April 17, 2024. Apple CEO Tim Cook said the company will "look at" manufacturing in Indonesia, following a meeting with the country's President Joko Widodo, at a time when the iPhone giant continues to diversify its supply chain away from China. "We talked about the president's desire to see manufacturing in the country and it's something that we will look at," Cook told reporters after the meeting. "I think the investment ability in Indonesia is endless. Over the past three years, Apple has been accelerating its push to diversify its manufacturing base beyond China after the Covid-19 pandemic exposed the Cupertino giant's reliance on the world's second-largest economy.

Persons: Tim Cook, Joko Widodo, Cook Organizations: Apple Locations: Jakarta, Indonesia, China, Cupertino

☆ Apple believes that AI is the future
▼ + stars: | 2024-04-16 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

Apple wanted all eyes to be on the Vision Pro when it launched. A report about AI chips coming to next-gen Macs helped boost Apple's stock by $112 billion. AdvertisementTwo months ago, Tim Cook was busy marking Apple's bold new vision of the future with the launch of expensive nerd goggles. Second, the future of the Vision Pro remains highly uncertain. Just don't expect the Vision Pro to steal the show in the same way a big AI reveal would.

Persons: —, Tim Cook, Bloomberg's Mark Gurman, Apple, Peter Kafka Organizations: Apple, Service, International Data Corporation, Publishing, Getty, Huawei, Apple's, Vision Locations: Cupertino, Shanghai, China

☆ Apple CEO Tim Cook visits Vietnam — one of the iPhone giant's most important manufacturing hubs
▼ + stars: | 2024-04-15 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +2 min

Cook will meet with Apple users, developers and content creators during the two-day visit, local media reported. In December, the Nikkei reported Apple was moving some of its key iPad engineering resources to Vietnam. Apple CEO Tim Cook (C) walks near Hoan Kiem lake in downtown Hanoi during his visit to Vietnam on April 15, 2024. India has also emerged as a key hub for iPhone manufacturing. Cook's visit to Vietnam comes after 61 environmental and human rights groups called on Apple to oppose the country's detention of climate activists.

Persons: Tim Cook, Cook, Bryan Ma Organizations: Apple, International Data Corporation, IDC, Samsung, Nikkei, Apple Watch, Getty, CNBC, Bloomberg Locations: Hanoi, Vietnam, U.S, China, Cupertino, Hoan, Giang Huy, Afp, India, iPhones

☆ Could Trump go to jail? Questions about Trump’s trial, answered
▼ + stars: | 2024-04-13 | by ( Zachary B. Wolf | ) edition.cnn.com time to read: +12 min

If Trump were sent to prison, would he still have his presidential Secret Service protecting him in jail? The judicial process is built around the idea that defendants are there to answer charges, and New York law requires that a defendant be present at trial. The felony charge here, which is the lowest level felony under New York law, is falsifying business records to further some other crime. His federal trial on classified documents is proceeding slowly in Miami. While Trump, under New York law, has a right to know their names, their identities will be kept from public view.

Persons: CNN —, Donald Trump’s, –, I’ve, Trump, Laura Coates, Coates, Watch Coates, David, Juan Merchan, Stormy Daniels, CNN’s, Daniels, Bruce, Karen McDougal, Trump’s fixer, Michael Cohen, Cohen, Attorney Alvin Bragg, Will, Francis, Elie Honig, Honig, SCOTUS, Mark Honig, He’s, Kathryn, Trump’s, It’s, hasn’t, Norman Eisen, ”, Scott, That’s, Frank Bowman, he’s, Bowman Organizations: CNN, Trump, Raleigh NC Daniels, Seattle Trump, National Enquirer, Playboy, of Justice, Manhattan, Attorney, New, University of Missouri, Prisons, White Locations: New York, Tokyo, York, Georgia, Seattle, Cupertino, Miami, Fulton County , Georgia, Philadelphia

☆ I went from making $15K to nearly $700K over my career at Oracle, Apple, and Meta. Here's how I increased my total compensation.
▼ + stars: | 2024-04-09 | by ( Robin Madell | ) www.businessinsider.com time to read: +13 min

My salary journey in Big Tech has seen my total compensation — which includes base salary, bonuses, and stocks — increase from $15,000 in 2012 to $685,000 in 2024. I'm a staff software engineer and have worked at three different tech companies, moving from Oracle to Apple to Meta. In California, labor laws make it illegal for employers to ask you about your current salary and salary history. That could involve switching from a non-tech job to a tech job or taking a short-term hit for long-term gain. Unless the employer offers a significant pay bump along the way, total compensation usually takes a drop after this vesting period.

Persons: Sandeep Rao, —, I'm, I've, it's, Glassdoor, haven't, Jane Zhang Organizations: Meta, Apple, Oracle, Service, Business, Big Tech, Microsoft, Carnegie Mellon University, Grad, Employers, Carnegie Mellon Locations: San Jose , California, India, Pittsburgh, Cupertino , California, Menlo Park , California, California, janezhang@businessinsider.com

☆ Apple layoffs are a sign Tim Cook is getting a little more serious
▼ + stars: | 2024-04-05 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +1 min

Things are getting a bit more serious this year over at Apple. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThings have been getting a little more serious over in Cupertino this year for Tim Cook. The latest sign of the mood change came Thursday after it emerged that Apple had laid off over 600 employees in California. That's especially so when considering that Apple had about 161,000 full-time employees at the end of its last fiscal year.

Persons: —, Tim Cook Organizations: Apple, Service, California Employment Development Department, Bloomberg, Apple's Big Tech Locations: Cupertino, California

☆ Apple focusing on home robots over AI would be a 'horror show' for the company, Wedbush's Dan Ives says
▼ + stars: | 2024-04-05 | by ( Jennifer Sor | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewApple's recently announced foray into developing home robots could end up being a "horror show" for the company, according to Wedbush analyst Dan Ives. Ives thinks such a shift would be detrimental to Apple, which should instead be primarily focused on leaning into artificial intelligence. Even amid his concern around Apple's home robots, Ives remains bullish on the company's stock trajectory over the medium-term. But that projection hinges on Apple continuing to put its AI at the forefront of its priorities, the analysts suggested.

Persons: —, Dan Ives, Ives, Cook, Gene Munster, Munster, Apple Organizations: Service, CNBC, Bloomberg, Apple, Business, Department of Justice Locations: China, Cupertino

☆ Apple lays off over 600 California employees after shuttering car project
▼ + stars: | 2024-04-04 | by ( Kif Leswing | ) www.cnbc.com time to read: +1 min

Tim Cook, CEO of Apple, during an event at Apple Park campus in Cupertino, California, Sept. 12, 2023. Apple is laying off 614 workers in California, according to a new state filing, the company's first significant round of job cuts since the pandemic. The affected Apple employees worked at eight different facilities in Santa Clara, according to the WARN notice posted by California. The filing comes weeks after Apple canceled a long-running project to build an electric, self-driving car in a team called the Special Projects Group. Positions that were cut include machine shop managers, hardware engineers and product design engineers, according to the San Francisco Chronicle.

Persons: Tim Cook, Apple hasn't Organizations: Apple, San Francisco Chronicle Locations: Cupertino , California, California, Santa Clara, Cupertino

☆ Hot air balloon pilot had high level of ketamine in his system during crash that killed 4, toxicology report finds
▼ + stars: | 2024-04-04 | by ( Eric Levenson | ) edition.cnn.com time to read: +3 min

CNN —The pilot of a hot air balloon that crashed in Arizona in January, leaving four people dead, had high levels of the psychedelic drug ketamine in his blood system, according to a forensic examination report from the Pinal County Medical Examiner’s Office. Cornelius van der Walt, the 37-year-old pilot of the balloon, had ketamine levels of between 1.1 to 1.2 mg/L in his system, according to toxicology testing from the FAA and from NMS Labs. For comparison, the United Kingdom considers ketamine levels over .02 mg/L to be indicative of impaired driving ability, the report says. Van der Walt had no reported prescription for ketamine, and the drug was not used during resuscitation attempts, the report states. The medical examiner’s report stems from the hot air balloon crash in Eloy, Arizona, on January 14 in which the pilot and three other people were killed.

Persons: Cornelius van der Walt, Van der Walt, van der Walt, Chayton Wiescholek, Kaitlynn Bartrom, Atahan Kiliccote, Valerie Stutterheim, Cameron Balloons Organizations: CNN, FAA, NMS Labs, US Drug Enforcement Administration, US Food and Drug Administration, National Transportation Safety Board, ” Police, NTSB Locations: Arizona, Pinal County, United Kingdom, Eloy , Arizona, Eloy, Union City , Michigan, Andrews , Indiana, Cupertino , California, Scottsdale , Arizona

☆ 'Green Bubble Stigma' Shows Apple's Power to Create a Prestige Brand
▼ + stars: | 2024-04-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

One thing that is definitely not "cool," it seems, is having a green text bubble. In the filing, it says people without Apple devices often feel a "social stigma, exclusion, and blame for 'breaking' chats where other participants own iPhones." "Brands that have a really well-established image, Apple's cool image, for instance, that they worked on to establish over the years — consumers really see that as a legitimate signal of their own coolness to themselves and other people." Consumers really care about using products and brands to express who they are to themselves and the world around them. And if you've ever watched "Ted Lasso" or anything else on Apple TV+, you've perhaps noticed iPhones and Apple products are ubiquitous.

Persons: Apple, Steve Jobs, you've, Ted Lasso, Louis Vuitton, Joseph Nunes, they're, They're, Joshua Clarkson, Nunes, that's, doesn't, Ordabayeva, Emily Stewart Organizations: Apple, Justice Department, Dartmouth's Tuck School of Business, Brands, Samsung, Google, Motorola, USC Marshall School of Business, University of Cincinnati, Consumers, Business Locations: New Jersey, Cupertino , California, iMessage

☆ Green Bubble Stigma: Apple's Genius Marketing Trick to Make iPhones Cool
▼ + stars: | 2024-04-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

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