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☆ Piety and Profanity: The Raunchy Christians Are Here
▼ + stars: | 2024-03-17 | by ( Ruth Graham | ) www.nytimes.com time to read: +1 min

The “Conservative Dad’s Real Women of America” 2024 pinup calendar features old-school images of sexiness — bikinis, a red sports car, a bubble bath. The models are influencers and aspiring politicians familiar to the very online pro-Trump right. In one image, a BlazeTV host in a short skirt lights a copy of The New York Times on fire with a cigar. Published by a “woke-free beer” company hastily launched last year as an alternative to Bud Light, the calendar was clearly meant to provoke liberals. Instead, it sparked a heated squabble on the right over whether “conservative dads” who happen to be Christians should reject the calendar on moral grounds, or embrace it as an irreverent win for the good guys.

Persons: Dana Loesch, “, Bud Light, Allie Beth Stuckey, podcaster Organizations: Conservative Dad’s Real, Trump, New York Times Locations: America

☆ Budweiser owner AB InBev slides 4% after trading suspension as Altria sells stake
▼ + stars: | 2024-03-14 | by ( Karen Gilchrist | ) www.cnbc.com time to read: +1 min

AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Shares of AB InBev, the world's biggest brewer, slipped more than 4% Thursday as trading resumed following a brief suspension amid emerging details of a sale by one of its major stakeholders. Trading of AB InBev resumed at 2 p.m. local time after details were released on the pricing of the share sale. AB InBev said it plans to buy back $200 million worth of shares. Altria said it planned to use the proceeds from the sale to fund additional share buybacks of its own stock.

Persons: Altria Organizations: InBev Budweiser, Bud Light, InBev, Trading, Belgium's Financial Services, Markets Authority, AB InBev Locations: Queens, New York, Belgian

☆ Stella Artois taps David Beckham to restore its shine
▼ + stars: | 2024-03-12 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —Stella Artois, the nearly century-old brew, isn’t immune to the difficulties facing beer sales, so it’s drafting one of the world’s most recognizable personalities to help the lager return to its former glory: David Beckham. On Tuesday, the Anheuser-Busch InBev-owned brand introduced the former soccer superstar as the new face of its beer, naming Beckham as its “official ambassador” for Stella Artois. David Beckham is the new face of Stella Artois. Beckham joins fellow soccer superstar Lionel Messi in the A-B ambassador portfolio. “Beckham certainly gives Stella Artois the kind of top-tier recognition that A-B has historically leaned on to gain attention,” Sightline’s Roth said.

Persons: New York CNN — Stella Artois, David Beckham, Beckham, ”, Stella Artois, weren’t, Bump, it’s, ” Bryan Roth, Richard Oppy, Oppy, Victoria Beckham, David, ” Oppy, Matt Damon, Zoe Saldana, Lionel Messi, Bud Light, “ Beckham, ” Sightline’s Roth, “, ” Roth, Messi “ Organizations: New, New York CNN, Anheuser, Busch InBev, Bump Williams Consulting, Feel Goods Company, CNN, InBev, Maserati, Wimbledon, Roland, Garros, Inter Miami CF, Major League Soccer, Bowl, North America, Bud Light Locations: New York, Europe, America

☆ Logan Paul’s Prime becomes WWE’s first-ever logo to appear on its wrestling ring mats
▼ + stars: | 2024-03-11 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat. Notably, the deal is for Prime Hydration and not for its energy drink, Prime Energy, which riled up some US lawmakers last year for its high caffeine content. In January, Netflix acquired the exclusive rights to “WWE Raw,” currently seen weekly on Comcast’s USA cable network. However, controversy surrounded the company when disturbing allegations of sexual assault, trafficking and physical abuse against WWE founder Vince McMahon came to light. McMahon, who has denied the accusations, resigned from the company a few days later.

Persons: Logan, ”, Paul, Jake, “, Bud Light, Mat, Dwayne “, ” Johnson, Vince McMahon, McMahon Organizations: New, New York CNN, WWE, Bank, Prime Energy, UFC, Modelo, Netflix, Comcast’s USA Locations: New York, ”

☆ Right-wing boycotters take aim at another brand: Doritos
▼ + stars: | 2024-03-06 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +4 min

Read previewRight-wing boycotters have set their sights on another major brand: Doritos. Representatives for Doritos, PepsiCo, and Hudson did not immediately respond to BI's request for comment. AdvertisementOn Tuesday, Doritos Spain announced it was cutting ties with Hudson because of comments she reportedly made that resurfaced online, Newsweek reported. Advertisement"I don't remember having written such barbarities," she wrote, according to a Rolling Stone translation. While brand boycotts are nothing new, experts previously told Business Insider that political polarization in the US, combined with culture wars and panic-stoking media coverage, have been gaining steam in recent years.

Persons: —, Samantha Hudson, Hudson, Doritos, Rolling Stone, BoycottDoritos, Dylan Mulvaney, aren't Organizations: Service, PepsiCo, Hudson, NBC News, Business, Doritos, Newsweek, Stone, Bud Light Locations: Spain, Doritos Spain, Spanish

☆ Microsoft engineer warns company's AI tool creates violent, sexual images, ignores copyrights
▼ + stars: | 2024-03-06 | by ( Hayden Field | ) www.cnbc.com time to read: +11 min

Jones was noodling with Copilot Designer, the AI image generator that Microsoft debuted in March 2023, powered by OpenAI's technology. "It was an eye-opening moment," Jones, who continues to test the image generator, told CNBC in an interview. watch nowMicrosoft's legal department told Jones to remove his post immediately, he said, and he complied. Jones said the risk "has been known by Microsoft and OpenAI prior to the public release of the AI model last October." "I am certainly convinced that this is not just a copyright character guardrail that's failing, but there's a more substantial guardrail that's failing," Jones told CNBC.

Persons: Jakub Porzycki, Shane Jones, Jones, OpenAI's DALL, Lina Khan, Khan, deepfakes, he's, Satya Nadella, Sam Altman, Justin Sullivan, Darth Vader, Elsa, Mickey Mouse, guardrail that's Organizations: Microsoft, Nurphoto, Copilot, CNBC, Commerce, Science, Transportation, Federal Trade, Google, Getty, pitchfork, Disney, Wars, Palestinian, Israel Defense Forces Locations: Krakow, Poland, Redmond , Washington, San Francisco, hoodies, Gaza

☆ Hot on the trail of cherry blossoms — peak times for 2024
▼ + stars: | 2024-03-02 | by ( Forrest Brown | ) edition.cnn.com time to read: +4 min

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. CNN —In travel news this week: Circling the calendar for peak cherry blossoms, a very rare peek at post-pandemic North Korea and the insightful confessions of a Vegas habitué. While peak bloom can still be up in the air, the dates for the National Cherry Blossom Festival are solidly locked down: March 20-April 14. Meanwhile, Japanese forecasters are out with their own cherry blossom, or sakura, predictions. 02:06 - Source: CNNIn the best of times, a visit to communist North Korea was a rarity.

Persons: Brandon Griggs, He’s, Willy Wonka Organizations: CNN, Washington , D.C, Bloom Watch, National Cherry Blossom, –, Air Albania, AAA Locations: Korea, Netherlands, France, Washington ,, Japan, Wharf, Kochi, Tokyo, wintry Sapporo, Dubai, Atlanta, Air, London, India, United States, North Korea, Russia, Pyongyang, Masikryong, North, Las Vegas, Sin

☆ More Americans are moving to Tuscany, where their money goes further, the pace is slower, and the wine flows freely
▼ + stars: | 2024-03-02 | by ( Jordan Pandy | Reed Alexander | ) www.businessinsider.com time to read: +14 min

More Americans are moving to Tuscany, a part of Italy known for medieval walled cities and wine. Some locals say it's keeping their economy alive, but others are starting to grumble. The influx of Americans, locals said, can be at once a booster of fortunes and an irritating imposition. "A lot of locals say that a place like Montepulciano cannot handle all those tourists because it's a small city," said Tudor, the jeweler. Americans, Ercolani said, "spend money and they appreciate the quality of the food and the wine that we have."

Persons: —, Leanne Davis, Davis, Jon Chewning, Chewning, It's, Georgette Jupe, Knight Frank, Florence ., they're, we've, Frances Mayer's, it's, Michele Capecchi, Capecchi, Erin Lewis, Lewis, Danilo Romolini, Luca Tudor, AJ Tuscany, Tudor, who's, Sam D'Avanzo, dell'Anfiteatro, Frank Bienewald, they've, lockdowns, Jupe, Bendetta, Cantina Ercolani, Ercolani Organizations: Service, Business, Associated Press, US Department of State, Italian National Institute of Statistics, away.com, Christie's, Estate, Locals, International School of Florence Locations: Tuscany, Italy, California, Romano, Sacramento, Montepulciano, Florence, Boccheggiano, Lucca, Siena, American, Europe, Rome, Venice, Chiusi, Austin , Texas, Houston , Texas, Italian, Switzerland, Albanian

☆ AB InBev profits rise despite ongoing hit from Bud Light boycott in U.S.
▼ + stars: | 2024-02-29 | by ( Jenni Reid | ) www.cnbc.com time to read: +1 min

Hiking beer prices led Budweiser owner Anheuser-Busch InBev to profit and revenue growth last year, even U.S. sales of staple brand Bud Light were curbed by boycott action. The world's biggest brewer on Thursday recorded annual revenue of $59.38 billion, up 7.8%, but shy of analyst expectations of $60.48 billion, according to an LSEG-compiled consensus. Core profit (EBITDA) rose 7% annually to nearly $20 billion, also just under a forecast of $20.1 billion. The company became embroiled in a social media-driven boycott of its core Bud Light brand in the middle of last year. It also weathered wider beer industry struggles from higher input costs and a squeeze on consumer spending.

Persons: Light, Bud Light, Michel Doukeris Organizations: Budweiser, Anheuser, Busch InBev, InBev Locations: U.S

☆ Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales
▼ + stars: | 2024-02-29 | by ( Hanna Ziady | ) edition.cnn.com time to read: +2 min

London CNN —The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer. Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney. In North America, organic revenue, seen as the best measure of operating performance, plunged $1.4 billion last year as beer sales by volume tumbled in the region, primarily due to a decline in Bud Light sales in the United States. Bud Light sales tanked after the company’s partnership with Mulvaney sparked an anti-trans backlash and calls for a boycott. The firestorm saw Mexican lager Modelo Especial dethrone Bud Light last May as America’s top-selling beer, a title the brand had held for more than two decades.

Persons: BUD, Bud Light, Dylan Mulvaney, Beer, Mulvaney, Bud, Aarin, Hargreaves, ” Organizations: London CNN, Bud, Anheuser, Busch InBev, Bud Light, Modelo, “, Teamsters, InBev, InBev’s, Budweiser Brewing Company Locations: North America, United States, InBev’s Asia, Hong Kong, South Korea, China

☆ Unilever and Dell have shut down some sustainability marketing initiatives as big corporations embrace 'green hushing'
▼ + stars: | 2024-02-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Late last month, computing giant Dell cut part of its marketing team that focused on sustainability and other ESG-related marketing roles, Business Insider has learned. This story is available exclusively to Business Insider subscribers. AdvertisementThis is feeding into a growing trend of "green hushing," where companies stop publicizing their sustainability efforts due to concerns around regulatory scrutiny or a consumer backlash, experts say. Other sustainability agencies have been absorbed into wider offerings, R3 EVP of delivery Sarah Tan told Business Insider. Leo Rayman, head of the sustainability consultancy and venture studio Eden Lab, said that the green hushing phenomenon could suggest a sign of maturity in the space.

Persons: we're, Hein Schumacher, hushing, Pimco, , Harriet Kingaby, Sarah Tan, Kingaby, Bud, Bud Light, influencer Dylan Mulvaney, Guy Parker, — that'll, Parker, Leo Rayman, Rayman, Townsend Organizations: Dell, Business, Unilever, JPMorgan, State, ACT Climate Labs, Media, Advertising Network, Brands, Green Guides, Standards Authority, ASA, BMW, Shell, Etihad Airways, Competition, Markets Authority, Eden, Sustainability

☆ Opinion: Shane Gillis’ turn on ‘SNL’ shows that all too often, bigotry sells
▼ + stars: | 2024-02-25 | by ( Dean Obeidallah | ) edition.cnn.com time to read: +5 min

“That’s how I got to New York.”Since losing the “SNL” gig, Gillis has only leaned into what some call “cringe humor” and others rightly slam as bigotry. Even among the cast members of “SNL,” we didn’t see any public outrage or protest over Gillis hosting. If you don’t like a comedian’s material, don’t attend their shows. In the case of Gillis, despite what he said with the joke in his opening monologue on “SNL,” he might actually want you to Google his name. Based on what we’re seeing, there’s a lucrative market for views like his in the world of bigotry.

Persons: Dean Obeidallah, Shane Gillis, Gillis, “, he’d, what’s, didn’t, ”, Theo Von, Vox, ” TMZ, Dave Chappelle, Gillis’s, Bud Light, influencer Dylan Mulvaney, Donald Trump, They’ve, don’t Organizations: CNN, Dean Obeidallah CNN, “ SNL, SNL, Los Angeles Times, YouTube, Netflix, New York Times, Blacks Locations: New York

☆ Fed's favorite inflation gauge looms next week — plus, what we want from 2 portfolio earnings reports
▼ + stars: | 2024-02-24 | by ( Zev Fima | ) www.cnbc.com time to read: +10 min

Wall Street returned to its winning ways this week — and Nvidia 's blowout earnings report Wednesday night was a big reason why. Twenty-six of our 32 portfolio stocks have delivered their results this earnings season (we didn't own Abbott Labs at the time of its report). It was a muted week for macroeconomic data, but we did get a slightly better-than-expected January existing home sales report on Thursday. In the week ahead, two more Club names are set to report earnings before a market-moving economic update arrives Thursday morning. The two other reports of note are the January new home sales report on Monday and ISM Manufacturing report on Friday.

Persons: Dow, we'll, bode, We're, Li Auto, Krystal, Arcutis, MARA, Iovance, Goldman Sachs BDC, CRON, BUD, Papa, LEV, Ginkgo, Jim Cramer's, Jim Cramer, Jim, Spencer Platt Organizations: Nvidia, Nasdaq, Dow Jones, Dow, Palo Alto Networks, Bausch Health, Coterra Energy, Abbott, Companies, TJX, Marshalls, TJX Companies, Berkshire Hathaway, Krystal Biotech, Alpha Metallurgical Resources , Inc, Fidelity National Information Services Inc, Animal Health, ELAN, Public Service Enterprise Group, Surgery Partners, BioCryst Pharmaceuticals Inc, Outdoor Holdings, Enlight Renewable Energy Ltd, Kosmos Energy, Playtika, Video Communications, TiRobot Corp, IRB, SBAC Communications Corporation, HEICO Corporation, FS KKR, Archer Aviation Inc, TransMedics, Sterling Construction Company, AES, Cruise Line Holdings, Lowe's Companies, American Electric Power Company, Bank of Nova, APLS Pharmaceuticals, Bank of Montreal, BMO, Devon Energy, Solar Inc, Technologies, Lab, Virgin Galactic Holdings, Splunk Inc, eBay, EBAY, Luminar Technologies, Agilent Technologies, G Foods, Masimo Corp, Baidu, Parts Inc, Icahn Enterprises, Viatris Inc, ACM Research, Golden Ocean Group, EMCOR, Industries, NRG Energy, Dycom, Editas, UWM Holdings Corporation, Vistra Energy, Marathon Digital Holdings, AMC Entertainment Holdings, Paramount Global, IonQ Inc, International, HP, Monster Beverage Corporation, Cronos, Birkenstock Holding, Anheuser, Busch InBev, Body, Brink's Company, Flags Inc, Papa John's, ACI, Hormel, Lion Electric Company, BlackRock TCP, Dole plc, DOLE, Fisker Inc, Dell Technologies, Ginkgo Bioworks Holdings, Autodesk, Green Brick Partners, Hewlett Packard Enterprise, Veeva Systems, INTTEST Corporation, Jim Cramer's Charitable, CNBC, New York Stock Exchange, Getty Locations: New York City, U.S, Salesforce, Maxx, Bank of Nova Scotia, BlackRock, Cayman

TAMPA, Fla. (AP) — Baseball Commissioner Rob Manfred said Thursday he will retire when his current term ends in January 2029. Speaking at a spring training news conference, Manfred noted he will be 70 years old and will have been commissioner for 14 years when his term ends on Jan. 25, 2029. Manfred, 65, succeeded Bud Selig in January 2015 and was given a five-year term as baseball's 10th commissioner. Tampa Bay hopes to construct a new ballpark adjacent to the current Tropicana Field. “I’m hope that I’m here to go to opening day as commissioner for both Tampa Bay and Las Vegas,” Manfred said.

Persons: Rob Manfred, Manfred, Jan, ” Manfred, Bud Selig, “, I’m, Tom Werner, Tim Brosnan, Dan Halem, “ I’m, that'll, ” Organizations: — Baseball, Boston Red Sox, MLB, Oakland Athletics, Tampa Bay Rays, Oakland, Tampa, Tropicana, Tampa Bay Locations: TAMPA, Fla, Las Vegas

☆ Cramer's Lightning Round: Wait to buy Walgreens
▼ + stars: | 2024-02-14 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

Stock Chart Icon Stock chart icon Marathon Digital's year-to-date stock performance. Stock Chart Icon Stock chart icon Walgreens' year-to-date stock performance. Stock Chart Icon Stock chart icon First Watch Restaurant Group's year-to-date stock performance. Stock Chart Icon Stock chart icon Zoominfo's year-to-date stock performance. Stock Chart Icon Stock chart icon Anheuser-Busch's year-to-date stock performance.

Persons: BUD Organizations: Walgreens, Anheuser, Busch, TAP, Constellation Brands, Charitable Trust

☆ Molson Coors looks to lock in market share gains as consumers shift away from Bud Light
▼ + stars: | 2024-02-13 | by ( Brandon Gomez | ) www.cnbc.com time to read: +3 min

Brewer Molson Coors said on Tuesday that it expects to maintain its market share gains in the year ahead. Those revenue gains were in large part tied to consumers migrating away from AB InBev 's Bud Light products after boycotts began last April. It was a return to profit for Molson Coors from a loss a year ago. Ariel Investments, which has invested in Molson Coors since 2018, also remains confident in the stock's performance. "The core brands were growing dollar share even before the Bud Light controversy," said Tim Fidler, Ariel Investments' portfolio manager.

Persons: Brewer Molson Coors, Molson Coors, Molson, Gavin Hattersley, Hattersley, Greg Tierney, Cowen, Robert Moskow, Ariel, Bud, Tim Fidler Organizations: Coors, InBev, Molson Coors, Bud Light, Bud, Ariel Investments, CNBC PRO Locations: United States, U.S

☆ Why Taylor Swift Is Being Blamed for Everything - The New York Times
▼ + stars: | 2024-02-10 | by ( Jennifer Weiner | ) www.nytimes.com time to read: +1 min

Ask the people in your life to name a woman who’s got it good, with wealth and beauty and talent and true love, and I’d bet at least a few of them would name Taylor Swift. Swift, the 34-year-old pop icon, who made history last Sunday as the only musician to win four best-album Grammy Awards, checks many of the important boxes. message boards or watching TikToks, you will notice that factions that do not agree about anything share an absolute certainty that Taylor Swift is trouble. She’s doing too much, except when she’s not doing enough, and she’s always doing it wrong. — the pretty blonde endorses Democrats.

Persons: who’s, Taylor Swift, Swift, She’s, Hashtag, she’s, I’m, Travis Kelce, Bud Light Organizations: Super Locations: Japan

☆ Why the NFL went all in on sports gambling
▼ + stars: | 2024-02-10 | by ( Chris Isidore | ) edition.cnn.com time to read: +6 min

On Sunday, the NFL will hold its first Super Bowl in Las Vegas, a city built on gambling. Even in 2003, gambling was as much a part of the NFL as tailgating, helmets and shoulder pads. Yet the change in the league’s relationship with sports gambling couldn’t be more obvious as it prepares for its first Super Bowl in Sin City. That direct spending is only part of the way the NFL has learned to profit from legalized gambling. The column came four years before the Supreme Court opened the door for legal sports gambling.

Persons: ”, Victor Matheson, ” Matheson, Jeff Miller, Bud, Miller, “, Andrew Zimbalist, ” Zimbalist, Adam Silver, it’s, Zimbalist, ” CNN’s Alicia Wallace Organizations: New, New York CNN, National Football League, Super, Las Vegas Convention, Visitors Authority, NFL, College of, Gambling, Sports, Super Bowl, Caesars Entertainment, American Gaming Association, Smith College, New York Times, NBA, of Columbia Locations: New York, Las Vegas, Sin City, Nevada, ”, California, Texas

Now, faced with unprecedented attacks in state legislatures, transgender rights leaders acknowledge they are playing defense — and two of the biggest groups are joining forces to counter the onslaught. “This is going to be a defense game — and a movement-strengthening game,” said Andy Marra, executive director of the Transgender Legal Defense and Education Fund. Many of laws ban gender-affirming medical care for trans minors or bar trans athletes from competing on girls’ and women’s scholastic sports teams. The national political environment — in regard to LGBTQ+ rights — has changed dramatically since then. Marra, who has been active in the LGBTQ+ rights movement for 20 years, says she remains optimistic in the face of current setbacks.

Persons: —, ”, Andy Marra, Rodrigo Heng, Lehtinen, Marra, Ken Paxton, Greg Abbott, Abbott, ” Marra, Heng, “, Lehtinen —, “ We’ve, He’s, Ileana Ros, Ros, Rodrigo, ” Ros, Bud Light, influencer Dylan Mulvaney Organizations: Transgender Legal Defense, Education Fund, Republican, National Center for Transgender Equality, Trans, Texas, Gov, GOP Locations: U.S, New York, Washington, North Carolina

KENNEBUNK, Maine (AP) — As long as they still have each other, they're still going to go to every Super Bowl. That's the sentiment shared by three friends who say they are the final fans who can claim membership in the exclusive “never missed a Super Bowl” club. They're part of an ever-dwindling group of people who have attended every Super Bowl that has also included media members, football executives, groundskeepers and others. Norma Hunt, wife of late football pioneer Lamar Hunt, was the sole woman to attend every Super Bowl until she died in June. Crisman's home is adorned with Super Bowl ephemera, right down to a collectible hat commemorating the first Bud Bowl, a promotion about beer that ran during Super Bowl 23 in 1989.

Persons: they're, Don Crisman of, Gregory Eaton of, Tom Henschel, Eaton, Crisman, ” Eaton, ”, Henschel, groundskeepers, Norma Hunt, Lamar Hunt, ” Crisman, “, David Tyree's, Scott Norwood's, Herb Adderley, Joe Namath, Susan Metevier, Don, ” Henschel Organizations: Super, brunch, Detroit Lions, Lions, Henschel, AFL, Bud, Michigan State University, Green Bay Packers, New York Jets, Verizon, Pittsburgh Steelers, Crisman, New England Patriots, Patriots, Steelers Locations: KENNEBUNK, Maine, Don Crisman of Maine, Gregory Eaton of Michigan, Florida, Pennsylvania, Las Vegas, Detroit, Los Angeles, Pittsburgh, Vegas, Miami

Anheuser-Busch last year suffered a major backlash over its Bud Light marketing promotion with a transgender influencer, Dylan Mulvaney. In his Truth Social post on Tuesday, Trump appeared to be well-informed about detailed aspects of the beer company's operations. Trump wrote, "Anheuser-Busch is a GREAT American brand that perhaps deserves a Second Chance?" "Am building a list, and might just release it for the World to see," Trump wrote. Trump wrote.

Persons: Donald Trump, Busch, Dana White, Dylan Mulvaney, White, Trump, Bud, Bud Light, Kid Rock Organizations: Anheuser, UFC, CNBC, Busch, Bud Light, Trump, GREAT, TKO, Holdings, Republican Locations: Nevada, Treasure, Las Vegas , Nevada, U.S, American, Las Vegas

☆ Super Bowl Ads Ditch Politics for Celebs, Taylor Swift and AI
▼ + stars: | 2024-02-08 | by ( Feb. | At A.M. | ) www.usnews.com time to read: +4 min

By Sheila Dang(Reuters) - Fans can expect celebrities and more lighthearted commercials, along with glimpses of Taylor Swift, during the Super Bowl on Sunday, as corporate advertisers avoid the recent practice of using the big game to promote social causes. While high-priced Super Bowl commercials often play for laughs in trying to make an impression, the flashy productions can also reflect the national mood. Budweiser in 2017 used the Super Bowl to depict Anheuser-Busch's founder making the journey from Germany to America in 1857, encountering xenophobia and discrimination along the way. NONPROFITS GET IN ON THE GAMEWhile corporations may steer clear of potentially divisive issues, at least two nonprofits have announced Super Bowl ads. People for the Ethical Treatment of Animals (PETA) will air a tense anti-cheese commercial featuring actress Edie Falco and a mother cow in distress.

Persons: Sheila Dang, Taylor Swift, ”, Kim Whitler, Lionel Messi, Swift, Travis Kelce, Charles R, Taylor, “ It's, ” Taylor, Bud Light, Light Genie, Dana White, Hall, Peyton Manning, Todd Allen, Whitler, ” Whitler, Robert Kraft, Clarence B, Jones, Martin Luther King Jr, Edie Falco, Bill Berkrot Organizations: University of Virginia’s Darden School of Business, Procter & Gamble, Budweiser, Anheuser, Clydesdale, Super Bowl, NFL, San Francisco 49ers, Kansas City Chiefs, Chiefs, Villanova University School of Business, Swift, CBS, UFC, Hall of Fame, Google, Foundation, Combat, New England Patriots, Clarence, Animals, PETA Locations: Germany, America, Israel, Austin

☆ For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment
▼ + stars: | 2024-02-08 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

TurboTax is set to run a 45-second ad during the Super Bowl, plus 30-second spots both before and after the game. Investment needs to continue even after the initial airing for the Super Bowl ad to maximize its potential. The company's Super Bowl strategy greatly evolved between those two years. After its 2023 Super Bowl spot that paid homage to the '90s hit movie "Clueless," Rakuten continued to position itself as a fashion marketplace by partnering with New York Fashion Week. Regardless of the risks, Super Bowl advertisers have the opportunity to jolt their business to new heights.

Persons: There's, Todd Allen, Bud Light's, Bud Light, Nick Soukas, TurboTax, Melissa Tifrere, there's, Joe Staples, Ana Dominguez, Grey, Rakuten, Vicki McRae, Rakuten's, McRae, Sofia Colucci, Molson Coors Organizations: Nielsen, Business, Anheuser, Busch InBev, Havas, Lindt, BI, Investment, Super, New York, Super Bowl, EDO, NFL Locations: York, Lindt USA

LOS ANGELES (AP) — Las Vegas will be flooded with so many pre- Super Bowl events that Shaquille O'Neal lowered the prices to his popular carnival-themed “ Shaq's Fun House. “Las Vegas isn't ready for the show we're about to bring,” Big Boi said. The stars of the CBS show “The Neighborhood” will host the Super Bowl Soulful Celebration at the Palms Casino Resort on Wednesday night. MALUMA & SIRIUSXMColombian superstar Maluma will take his vibrant Latin music vibes into Las Vegas with the help of SiriusXM. ___More on the Super Bowl: https://apnews.com/hub/super-bowl

Persons: Shaquille O'Neal, O'Neal, We're, ”, He'll, Lil Wayne, Diplo, DJ Diesel, Rob Gronkowski, Michael Rubin, Beyoncé, Jay, Leonardo DiCaprio, Jennifer Lopez, Ben Affleck, Kendall Jenner, Rubin, Travis Scott, Meek, Lil Baby, Fabolous, Ludacris, Laroi, Mike, OutKast, Big Boi, Kevin Hart, Deon Cole, D.L, Desi Banks, Aida Rodriguez, Cedric, Tichina Arnold, Mary Mary, Kirk Franklin, Robin Thicke, Tully Banta, Cain, Bryan Scott, Arnold, “, Nate Burleson, —, DJ Afrojack, Gronkowski, BILLY IDOL, Billy Idol, Idol, he's stoked, Maluma, He's, Don Juan ”, “ COCO LOCO ”, David Guetta, Jack Harlow, Wynn, Zach Bryan, Tiësto, LIV, Savage, Guy Fieri, Leigh Steinberg Organizations: ANGELES, NBA, Fun, Wynn, Sports Illustrated's, Hamptons, Cosmopolitan, MADDEN, EA Sports, Madden, of, Madden NFL, Theatre, CBS, NFL, Super, Sunday, Location's, Touchdown Club, SIRIUSXM, Virgin Hotels, Pandora, Las, GQ, Nomad Library Locations: Las Vegas, Sin City, Encore, Atlanta, Hughley, Palms, British, Allegiant, Vegas, Fontainebleau

☆ Bud Light’s Super Bowl commercial leans on humor after a year of turmoil and controversy
▼ + stars: | 2024-02-06 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl. The brand has been in crisis mode ever since, and the Super Bowl commercial is part of its effort to turn around perception. “We wanted to get back to the humor the brand has been known for,” Bud Light’s vice president Todd Allen told CNN. 2024 BUD LIGHT SUPER BOWL COMMERCIAL | EASY NIGHT OUT | EASY TO DRINK EASY TO ENJOY :60Bud Light launched its new campaign — “Easy to Drink.

Persons: Bud Light, ”, ’, Bud Light’s, Bud, “, ” Bud Light’s, Todd Allen, Post Malone, Bud Light Seltzer, Peyton Manning, Dana White, BUD, Miles Teller, Keleigh, influencer Dylan Mulvaney, Allen, Heinerscheid, it’s “, isn’t, ” Allen, “ We’re Organizations: New, New York CNN, Super, CNN, “, NFL, UFC, Parent, Anheuser, Busch, Modelo, Miller Lite Locations: New York

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