Right after the volcanic eruption in 2010, there was the launch of the “Inspired by Iceland” campaign to promote tourism.
There have been some genius campaigns, and a lot of them have important underlying messages about sustainability, like the Icelandic pledge, a commitment to responsible travel that anyone can take online.
And the Icelandic pledge is a good way of reminding people to be kind to nature and make sure you have a travel plan in case something happens.
And definitely here in Iceland, you go to a swimming pool, because that’s where you can meet people — morning, afternoon or evening.
And we were just laughing that only in Iceland do we run into each other in an undergarment store.
Persons:
“, ”, —, Anthony Fauci
Organizations:
Brit
Locations:
Ireland, Iceland