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☆ DryMerge aims to link your apps in one place. Here's the 8-page pitch deck its Gen Z founders used to raise $2.2 million.
▼ + stars: | 2024-09-19 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Edward Frazer and Sam Brashears have built software together since fourth grade, and that's exactly what they'll start with if you're a venture capitalist listening to their pitch for funding. The two 22-year-old cofounders and longtime friends started developing the API integration software known as DryMerge last year. "Sam and I have spent more time with each other than anyone else except probably our families, so we're just really, really good friends." When evaluating team risk, VCs also look for whether the co-founders can build the product the way they envision it. Here's the eight-page pitch deck that Frazer and Brashears used to secure their $2.2 million seed round for DryMerge.

Persons: Edward Frazer, Sam Brashears, Frazer, Slack, DryMerge, Sam, Brashears, VCs, they've Organizations: Service, Business, Garage Capital, Goodwater, Ritual, Yale University, University of Wisconsin Locations: Madison

☆ The detonation of pagers used by Hezbollah shows the depths of supply-chain infiltration
▼ + stars: | 2024-09-19 | by ( Lloyd Lee | Erin Snodgrass | ) www.businessinsider.com time to read: +4 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewThe Tuesday attack in Lebanon, where hundreds of pagers used by the Iran-backed militant group Hezbollah simultaneously detonated, points to a highly sophisticated operation that likely required months of planning and an infiltration of a global supply chain, experts told Business Insider. This story is available exclusively to Business Insider subscribers. Spokespeople for the Israel Defense Forces and the US Department of Defense did not immediately respond to a request for comment from Business Insider. Business Insider was not able to reach BAC Consulting for comment.

Persons: —, Jones, Israel, Sean McFate, McFate, Robert Khachatryan, Cristiana Organizations: Service, Associated Press, Lebanese Health Ministry, AP, Business, New York Times, Israel Defense Forces, US Department of Defense, Armament Research Services, Syracuse University's Maxwell School of Citizenship, Public Affairs, Freight, Global Logistics, NBC News, Consulting, The New York Times, Taliban Locations: Lebanon, Iran, Israel, Taiwan, Hungary

☆ Mark Zuckerberg's starry watch isn't just the price of a Cybertruck, it's another major step up in his style game
▼ + stars: | 2024-09-19 | by ( Aditi Bharade | Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +5 min

Read previewHere's the latest sign of Mark Zuckerberg's style evolution — a luxury watch depicting the Milky Way. Mark Zuckerberg spotted yesterday during the @AcquiredFM live wearing a DB25 Starry Varius in rose gold from De Bethune. 👀 pic.twitter.com/raZRTyzmAz — ZwapX (@zwapxofficial) September 11, 2024This is not the first premium watch Zuckerberg has been spotted wearing. "His recent style evolution, shown by a love for premium watches and subtle luxury, suggests a shift." To be sure, Zuckerberg's style evolution might have less to do with aesthetics and more to do with an intentional strategy to cultivate a relatable and attractive personal image.

Persons: —, Mark, De Bethune, Bryan Li, Mark Zuckerberg, De, 👀, ove Organizations: Service, De Bethune DB, Business, Swiss Locations: De Bethune, ife

☆ The one Harris comment Trump and his allies have spent $38 million for voters to see
▼ + stars: | 2024-09-15 | by ( David Wright | ) edition.cnn.com time to read: +6 min

The Trump campaign and its allies have spent more than $38 million replaying that soundbite almost 70,000 times in campaign advertisements since Harris became the Democratic nominee, looking to capitalize on persistent voter concerns about the economy and blunt Harris’ turn-the-page messaging by yoking her to President Joe Biden’s record. “Everyday prices are too high – food, rent, gas, back-to-school clothes,” Harris says in the clip featured in the ad. Last week, Harris’ campaign launched a series of ads on her economic pitch, specifically tailored to key swing states. In addition, her campaign has spent more than $10 million airing an ad in which Harris says, “You want lower prices and lower taxes. I believe you want to just not get by, but you want to get ahead,” before delivering her pitch for an “opportunity economy.”And another top Harris ad contrasts her approach with Trump’s.

Persons: Kamala Harris, ”, Harris, Trump, Joe Biden’s, juxtaposes Harris, ” Harris, “ It’s, ‘, Harris –, replaying Harris, “, Harris ’, I’ll, Donald Trump’s, –, ” CNN’s Dana Bash Organizations: CNN, Biden, Democratic, Trump, ’ Locations: Washington, ”, US, DC

☆ Where Are the Squat Racks? Gyms Are Rushing to Remodel for Strength-Training
▼ + stars: | 2024-09-14 | by ( Hilary Brueck | ) www.businessinsider.com time to read: +14 min

Related storiesThe boom of strength training in 2020Australian personal trainer Kayla Itsines developed the uber popular "Sweat with Kayla" app. "The 20-somethings, the 40-somethings, the 60-somethings will all be gravitating towards strength training, just because of the benefits it provides." They're branding themselves as more of a high-intensity training equipment provider than just a stair-climbing apparatus provider these days. Strength training is ideal for extending your "play span," your ability to keep doing what you love as you age. "What strength training really affords people is to make age just feel like a number," he said.

Persons: you'll, Mauro Maietta, that's, Kenneth Cooper, Arnold Schwarzeneggers, it's, Richard Simmons, Evan Hurd, Pete McCall, Kayla Itsines, Kayla, Kira Stokes, Kaisa Keranen, they'd, Pamela Kufahl, Kufahl, Gen Z, there's, —, they're, you've, Antonio Villalba, McCall, Clive Brunskill, Chris Travis, Jim Rowley, MoMo, JDI, Priscilla Del Moral, JDI's, Miriam Fried, MF, she's, Del, Natalia Mehlman Petrzela Organizations: Venture, Business, Sports, Fitness Industry Association, Crunch Fitness, Kids, Health & Fitness Association, Amazon, Health, Fitness, Getty, Seattle, New, Crunch, Athletech News, New School, Brands, Core Health Locations: Manhattan, L.A, Barre, Orange, New York City, New York

☆ Engagement bait's rise on Threads is another example of how we just can't help ourselves on social media
▼ + stars: | 2024-09-13 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

While rage bait can be found across social media, its prominence on Threads is because of how the app promotes content. AdvertisementWith that in mind, there's often something in your behavior on social media that's leading the apps to send those posts your way. In the grand scheme of things, rage bait is not the worst thing on social media by a long shot . YouTube star MrBeast mastered social media algorithms to build a huge audience in no time. Here's what business students said , and here's what tech students said .

Persons: —, Rebecca Zisser, Katie Notopoulos, Katie, it's, it'll, Samantha Lee, Goldman Sachs, David Solomon isn't, Solomon, Warren Buffett's, Kanu Gulati, she'd, Jensen Huang doesn't, Huang, Alberto E, Rodriguez, MrBeast, Jonah Peretti, Dan DeFrancesco, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Service, Business, Twitter, JPMorgan, Bank of America, Occidental Petroleum, Khosla Ventures, Kanu Gulati Khosla Ventures, Nvidia, Warner Bros, HBO, Charter Locations: Taiwan, China, New York, London

☆ The 15 companies tech students around the world most want to work for
▼ + stars: | 2024-09-12 | by ( Madison Hoff | ) www.businessinsider.com time to read: +1 min

Universum released the latest ranking of where global tech students most want to work for. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementSome college students think it would be great to work for Google, Samsung, or Oracle one day. Universum, an employer branding specialist, shared with Business Insider the results of its World's Most Attractive Employers rankings. This story is available exclusively to Business Insider subscribers.

Persons: Universum, — Organizations: Google, Service, Samsung, Business

☆ The 15 companies business students around the world most want to work for
▼ + stars: | 2024-09-12 | by ( Madison Hoff | ) www.businessinsider.com time to read: +1 min

Business students worldwide think it would be great to work for Apple, Google, or JPMorgan Chase. They were at the top of an ideal employer list according to business students in different countries. Go to newsletter preferences Thanks for signing up! AdvertisementUniversum, an employer branding specialist, used feedback from thousands of business students from around the world to see where they really want to work. This story is available exclusively to Business Insider subscribers.

Persons: JPMorgan Chase, —, Universum Organizations: Apple, Google, JPMorgan, Deloitte, Big, Service, Business

☆ Paris mayor plan to keep Olympic rings on Eiffel Tower opposed by designer's family
▼ + stars: | 2024-09-11 | by ( Nancy Ing | Https | Media-Cldnry.S-Nbcnews.Com Image Upload Newscms Alex-Smith-Circle-Byline-Template.Jpg | ) www.nbcnews.com time to read: +5 min

PARIS — There are few sights more iconic than the Eiffel Tower and the Olympic rings. The multicolored logo adorned the Eiffel Tower during the Paris 2024 Games, just as they had hung from London’s Tower Bridge in 2012 and the Sydney Harbour Bridge in 2000. However, Hidalgo announced in the French media Aug. 31 that the rings would stay on the Eiffel Tower, until at least 2028 and perhaps beyond. After days of mounting criticism, the Eiffel family weighed in. Nevertheless, the Eiffel family say they won’t climb down without a fight.

Persons: Paris Mayor Anne Hidalgo, Hidalgo, Gustave Eiffel, ” Myriam Larnaudie, “, It's, Paris, ” Hidalgo, Eiffel, Nancy Ing, Alexander Smith Organizations: Bridge, Paris Mayor, Olympic, city's, “, Eiffel, NBC News, London, Rio, International, The Association, IOC, Ouest Locations: Sydney, Tokyo, Paris, France, London

☆ Chuck Todd: Harris avoids some big questions, but Trump’s lack of control costs him
▼ + stars: | 2024-09-11 | by ( Https | Media-Cldnry.S-Nbcnews.Com Image Upload Newscms Chuck-Todd-Circle-Byline-Template.Jpg | Chuck Todd | ) www.nbcnews.com time to read: +9 min

It wasn’t until Trump’s closing statement that he tried to effectively pin Vice President Kamala Harris to President Joe Biden’s administration. Not only did Trump fail to connect Harris more directly with the Biden years, but so did the questions. And Harris certainly took advantage of every opportunity to turn many of the questions directed at her or the Biden-Harris administration back on Trump. And Harris also benefited because the moderators didn’t always follow up with her when she didn’t answer their questions directly. (Again, Trump didn’t acknowledge any failures in his administration other than the people he fired, and Harris didn’t seem to hug the Biden-Harris record very much.)

Persons: Donald Trump, Trump, Don’t, Kamala Harris, Joe Biden’s, Harris, Biden, It’s, goad Trump, Biden’s flameout, Hillary Clinton, didn’t, “, won’t, Biden —, Harris didn’t Organizations: Biden, Trump, Trump Republicans Locations: Harris

☆ New Starbucks CEO Brian Niccol outlines priorities to end coffee chain's slump
▼ + stars: | 2024-09-10 | by ( Amelia Lucas | ) www.cnbc.com time to read: +2 min

In some places — especially in the U.S. — we aren't always delivering," Niccol wrote in the open letter addressed to customers, employees and stakeholders. Niccol, who calls himself a long-time Starbucks customer, outlined four areas for improvement: the barista experience, morning service, its cafes and the company's branding. "This is our plan for the U.S., and where I need to focus my time initially," Niccol wrote in the letter. Later, Niccol plans to address its international business, like China, its second-largest market. The coffee giant named Niccol as chief executive in August, in conjunction with the company's ouster of then-CEO Laxman Narasimhan.

Persons: Brian Niccol, Niccol, We're, Laxman Narasimhan, shakeup, he's Organizations: U.S, Starbucks Locations: U.S, China, Gaza

☆ Harris braces for the most critical moment of her political career at debate with Trump
▼ + stars: | 2024-09-10 | by ( Stephen Collinson | ) edition.cnn.com time to read: +10 min

CNN —Kamala Harris’ joyful campaign will Tuesday be hit by the blunt force of reality — a debate with Donald Trump — the most menacing political foe of modern times. The vice president transformed the 2024 election after President Joe Biden’s abject debate showing against Trump on CNN in June led him to end his reelection bid. Haris will be ‘fully prepared’But to succeed in the debate, the vice president faces three difficult tasks. The conceit, however, allowed the Trump campaign to argue she’d return to her original stance if she won power. “I believe the vice president will be fully prepared to do that.”

Persons: CNN — Kamala Harris, Donald Trump, Joe Biden’s, Harris, Mike Pence, Trump, ” Harris, Hillary Clinton, Biden, Joe Biden, Kamala Harris, Brendan Smialowski, “, ”, who’s, Justin Sullivan, Haris, Obama, Rickey Smiley, ” — Harris, parry, Dana Bash, she’d, Vincent Alban, “ I’m, he’s, Anita Dunn, ” Dunn, CNN’s Erin Burnett Organizations: CNN, Trump, Democratic, South, Prince George's Community College, New York Times, Siena, Republican, University of Las Vegas Thomas, Mack Center, Bidenomics Locations: Philadelphia, Largo , Maryland, AFP, Las Vegas, Trump’s, Trump, Pennsylvania, La Crosse , Wisconsin

☆ Rapper Ye is set to perform a controversial show in China this week — and many are wondering why
▼ + stars: | 2024-09-10 | by ( Serenitie Wang | ) www.cnbc.com time to read: +4 min

"This is Hainan trying hard to forge its branding as an international destination," said Michael Zhou, founder of Jingjian, a consultancy specializing in China tourism. The tropical island of Hainan, dubbed the "Hawaii of China," has long been a top travel destination for domestic tourists. According to Zhou, the bulk of Hainan's tourism income comes from hotel stays and duty-free shopping. "As it is the largest duty-free channel in China, Hainan's duty-free sales decline is inevitable," said Charlie Chen, head of Asian Research at China Renaissance, a financial institution. Ye and the China connectionCDF Haikou International Duty Free City is one of many duty-free malls on the Chinese island of Hainan.

Persons: Du, Ye, Michael Zhou, Zhou, netizens, Ye's, Charlie Chen, Hainan's, Luo Yunfei Organizations: straitlaced Communist Party, Communist, Hainan's Provincial, of Statistics, Haikou, Asian Research, Duty, China News Service, Getty Locations: Hainan, Shanghai, China, Weibo, Beijing, Ye, Hawaii

Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch onto a technology trend and transform it into a cultural phenomenon. The four different iPhone 16 models will all come equipped with special chips needed to power a suite if AI tools that Apple hopes will make its marquee product even more indispensable and reverse a recent sales slump. Most of Apple’s AI functions will roll out as part of a free software update to iOS 18, the operating system that will power the iPhone 16 coming out in December. English will be the featured language at launch but an update enabling other languages will come out next year, according to Apple. Although Apple is releasing a free version of its operating system to propel its on-device AI features, the chip needed to run the technology is only available on the iPhone 16 lineup and the high-end iPhone 15 models that came out a year ago.

Persons: Siri, Tim Cook, Apple, ”, Paolo Pescatore, OpenAI Organizations: Apple, Samsung, Google, Apple Intelligence, Samsung Galaxy Locations: Cupertino , California, Monday’s

☆ Syphilis is at its highest levels since the 1950s. Here's how experts are trying to fix that.
▼ + stars: | 2024-09-08 | by ( Simar Bajaj | Simar Bajaj Is A Marshall Scholar | Award-Winning Journalist Covering Stigmatized Diseases | ) www.nbcnews.com time to read: +14 min

Soon after, the mother’s syphilis test — given to all women before delivery — came back positive. In 2022, the Centers for Disease Control and Prevention reported more than 200,000 syphilis cases — the highest counts since 1950. Spreading the word about syphilisSome public health departments have launched eye-popping awareness campaigns, trying to raise the alarm among both the public and health care providers. Make syphilis testing convenientBeyond greater awareness, access to testing and treatment needs to be quick, easy and convenient, Chokshi said. But permanently bending the syphilis curve will require scaling these efforts nationally and promoting greater coordination between health care and public health.

Persons: Irene Stafford, Stafford, —, It’s, could’ve, they’re, ”, Kenneth Mayer, Mayer, Dave Chokshi, Donna Fox, Fox, ” Fox, “ We’re, “, Lucas, they’ve, we’re, ” Stafford, Chokshi, Jessica Leston, Jessica Leston “ We’re, ” Leston, Trojan Carvajal, Jai Winchell, Winchell, Arlene Seña, it’s, ” Seña, don’t, Seña, that’s, ” Chokshi Organizations: University of Texas Health Sciences Center, Centers for Disease Control, CDC, Fenway Institute, Common Health Coalition, Health, Lucas County Health Department, Alaska Natives, Johns Hopkins School of Medicine, STI, Mobile Care Clinic, Shasta, University of North, Hospital, University of Chicago, U.S, Fenway Health Locations: Houston, U.S, Boston, New York, Toledo, Lucas County, Ohio, Texas, Alaska, Cass, Minnesota, California, Shasta County, Oregon, Shasta, University of North Carolina, Grady, Atlanta, America

Murdoch is one of the most powerful and influential media titans of the modern age. The palace intrigue inside the Murdoch family has often lent itself to breathless public fascination, inspiring the HBO series “Succession” and behind-the-scenes books. The family is divided partly by differences in political opinion — and how those beliefs could shape the future of its sprawling media empire. Lachlan Murdoch, who took over as chairman of Fox Corp. and News Corp. last September, tends to be more aligned with his father’s conservative worldview. James Murdoch, Elisabeth Murdoch and Prudence Murdoch are believed to be more politically moderate.

Persons: Rupert Murdoch’s, Murdoch, Lachlan, — James, Elisabeth, Prudence —, Alicia L, Gary A, Adam Streisand, Donald Trump, ”, Lachlan Murdoch, James Murdoch, Elisabeth Murdoch, Prudence Murdoch, Kamala Harris ’, “ Rupert Murdoch, Reece Peck, “ Organizations: Fox News, Street, NBC News, The New York Times, Fox Corp, News Corp, Federal, Commission, Democratic, The, The Times, Fox, Trump, Dominion Voting Systems, City University of New York, College of Staten Locations: Washoe, Reno , Nevada, Reno, American, College of Staten Island

Charles Coristine used to revel in working at Morgan Stanley. At a barbeque, Coristine met an owner of snack company LesserEvil, who talked about wanting to sell his "flatlining" business. A 'scrappy' reinventionWhen he bought LesserEvil, Coristine was working at TD Bank and pursuing an MBA at Cornell University Graduate School. It brought in roughly $2 million that year, accounting for a third of LesserEvil's annual revenue, the company says. A year later, the company got its first outside funding — about $3 million, the company says — from sustainable food and agriculture investment firm InvestEco.

Persons: Charles Coristine, revel, Morgan Stanley, Coristine, that's, Andrew Strife, welders, LesserEvil, Homer, Henry David Thoreau, — Organizations: CNBC, U.S, TD Bank, Cornell University Graduate School, packers, Kroger, LesserEvil, Growth Locations: Tokyo, London, Danbury , Connecticut, Wilton , Connecticut, Danbury, New Milford

☆ How some workers are using AI to save time — even though they fear the tech could replace them
▼ + stars: | 2024-09-07 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +9 min

Despite the potential downsides of AI adoption in the workplace, several workers told Business Insider that they're using AI tools to enhance their skill sets, productivity, and job performance. AI fears have led some people to embrace the technologyTricia LaRue said using AI tools like ChatGPT has helped her save time as a marketing professional. Meanwhile, others are "very resistant" to using AI, view it as "concerning and scary" and want to avoid using it for as long as possible. In addition to concerns about AI job replacement, Granger said the overall uncertainty of the AI future can stress out some workers. Mastering AI might not be the only way to protect oneselfSainag Nethala said using AI tools typically save him about 10 to 15 hours a week on work tasks.

Persons: —, Gabrielle Gerbus, Jasper, ChatGPT, Gerbus, she's, Goldman Sachs, they're, Ben Granger, Tricia LaRue, Tricia LaRue Granger, Granger, It's, LaRue, Anchlia, Ankit, James Delage, Claude, Sainag Nethala, Sainag, Grammarly, Nethala, he's, I'm Organizations: Service, Business Locations: California, Missouri, Minnesota, Texas, Illinois

☆ Leaked messages show early challenges for Amazon's big AI product and concern about losing customers to Microsoft
▼ + stars: | 2024-09-05 | by ( Eugene Kim | ) www.businessinsider.com time to read: +9 min

Amazon Q, a big new AI product, faces issues such as high costs and lack of features. Neighorn told BI that Amazon had clear pricing for Amazon Q and that customers could use the AWS Pricing Calculator to calculate Amazon Q charges. "Amazon Q only launched in April, and we continue to add new features based on customer feedback," Neighorn said. "Amazon Q has a rapidly growing customer base that is using Q for a variety of use cases." AdvertisementFor now, Amazon CEO Andy Jassy may be the biggest salesperson for Amazon Q.

Persons: —, Q, It's, Slack, Q's, AWS's, Microsoft's Copilot, Patrick Neighorn, Neighorn, Matt Garman, Garman, Andy Jassy, Jassy Organizations: Amazon, Service, Web Services, Business, Microsoft, Google, ChatGPT, BI, Microsoft's Exchange, Bayer, Smartsheet, National Australia Bank, AWS, Q, LinkedIn Locations: North

☆ It's no wonder Taco Bell is winning the fast-food wars. Just look at how they treat their biggest fans.
▼ + stars: | 2024-09-02 | by ( Anneta Konstantinides | ) www.businessinsider.com time to read: +15 min

When Taco Bell announced the event back in July, it invited hundreds of fast-food lovers to slow down and enjoy "early retirement" with all-you-can-eat Taco Bell meals and "senior-inspired recreation." Hanging among the racks were limited-edition Taco Bell merchandise, vintage T-shirts, basketball shorts, hot pants, and many, many hats. I opted for the Cantina chicken burrito and soft taco, my favorite new menu items at Taco Bell. Tim revealed he was an avid runner who had trekked two miles to grab a single taco from Taco Bell for 97 days in a row. Anneta Konstantinides/Business InsiderWhen I asked Rotter why Taco Bell was so important to him, he recalled a trip to the only Taco Bell in Hawaii that sells kalua pork, where the staff lit up over his Hawaiian Taco Bell shirt.

Persons: —, Taco, Taco Bell, Uber, tacos, Kenny Rotter, Rotter, fanny, there's, Snoop, I've, Anneta, Taylor Montgomery, Taco Bell's, Montgomery, Dolly Parton, Bell, Gen Z, Tim, dink, influencer Joey Zauzig, Zauzig, Will, James, Caroline Organizations: Service, Taco Bell, Bell, Business, New York, Subway, Planters, KFC, Mac Locations: San Diego, La Valle, San Diego's, Santa Fe, Los Angeles, San, Woodstock, LA, Taco, Hawaii, America

☆ A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
▼ + stars: | 2024-08-31 | by ( Kelsey Vlamis | ) www.businessinsider.com time to read: +7 min

But she said social media just isn't what it used to be. As a result of the influx of newer influencers, longtime content creators are seeing a decline in their audience engagement. The company has a website dedicated to resources for Instagram creators, including tips and explanations about its ranking system and algorithms. There is not a specific section addressing creator mental health, though a blog post from Mental Health Awareness Month in 2023 briefly addressed the issue. I started from being a backpacker and having no money," she said, adding she still loves her job and sees herself working in social media long-term.

Persons: —, Bree Rose, Rose, Instagram, she's, Zers, Goldman Sachs, Julia Broome, It's Organizations: Service, Business, Social, Mental Health Locations: Washington, Mexico, France, Los Angeles

☆ I'm a product manager who interned at Apple, Google, and Microsoft. Now I'm opening up a candy store.
▼ + stars: | 2024-08-31 | by ( Jaures Yip | ) www.businessinsider.com time to read: +7 min

Read previewThis as-told-to essay is based on a conversation with Elly Ross, a head of product at an e-commerce company who is starting her own candy shop, "lil sweet treat." I was going on a walk to lunch one day and I passed by the unit that is now "lil sweet treat" — and I immediately knew that this was the spot for the candy shop. Product management skills in the candy shop worldA lot of the skills that I cultivated as a PM have been so helpful in building "lil sweet treat." When you buy this large amount of candy, you have to transfer that candy from one of the candy store bags into another vessel at home. Every time that your shopper reaches for a sweet treat, they see the "lil sweet treat" branding associate that sweet treat with "lil sweet treat."

Persons: —, Elly Ross, It's, I've, it's, we've, they're, I'm Organizations: Service, Business, Google, Blackstone Group, Apple, Microsoft, Big Tech Locations: Swedish, New York, Germany, New York City

Read previewUpdate: After this article was published, Paramount Global confirmed to Business Insider that the company had sold VidCon to Informa. Paramount Global is selling its creator conference VidCon to the UK media and events company Informa, according to two people familiar with the matter. They spoke to Business Insider on the condition of anonymity as they were not allowed to discuss details around the deal. Adding VidCon, which centers on social-media stars rather than Hollywood and comic-book talent, could help broaden the fan base and advertiser roster of its events business. BI was unable to learn the terms of the VidCon deal between Paramount and Informa.

Persons: —, VidCon, Informa, YouTubers Hank, John Green, São Paulo, Green, lanyards, Phillips, Adweek, David Ellison's Organizations: Service, Paramount Global, Business, Toronto Comicon, Cannes Lions, Paramount, Viacom, SXSW, Disney, Media, BI Locations: Anaheim , California, Baltimore, Mexico City, Anaheim

☆ How much is too much to spend on jeans?
▼ + stars: | 2024-08-18 | by ( Fiona Sinclair Scott | ) edition.cnn.com time to read: +8 min

Of course, there were the aghast social media comments, those are to be expected, but the moment also inspired a reasonable question: How much is too much to spend on jeans? These jeans are something of an outlier, having been designed — undoubtedly — with celebrities and the 1% in mind. Cheaper options are plentiful across the market — from classic $100 Levi’s to newer denim brands, such as MUD Jeans or ELV Denim, emphasizing their sustainable or circular credentials (jeans in this category tend to be priced around $200 to $500.) A brief buyer’s guideNew York-based stylist and newsletter author Becky Malinsky wearing Auralee jeans. “I feel, personally, there are many sustainable brands out there that are producing a really good pair of jeans for around $150 to $200.

Persons: Blake Lively, Valentino, Porter, Ssense, Jean Paul Gaultier, Ralph Lauren, Becky Malinsky, ”, “, don’t, Malinsky, jean I, it’s, Sid Marshall, jean, Eric Charbonneau, Sandra Capponi, Ani Wells, Wells, …, you’re, can’t, Kurt Cobain’s Organizations: CNN, Gabbana, Citizens, Humanity, Transformers Foundation Locations: New York

Ceasar Bacarella v. Prime HydrationThe issue: In this case, Caesar Bacarella, the Florida-based owner of a line of sports supplements and apparel called Alpha Prime and protein brownies called Prime Bites, accuses Prime of trademark infringement. Hi-Tech Pharmaceuticals v. Prime HydrationThe issue: In a trademark suit filed in June, Hi-Tech Pharmaceuticals, a Kentucky-based company, accused Prime Hydration of "unfair competition" and "infringement." What's next: Prime filed a motion to dismiss, which the judge granted on several technicalities. AdvertisementRefresco Beverages US v. Congo Brands and Prime HydrationThe issue: Refresco Beverages, a bottler for Prime, filed a lawsuit in Delaware against Prime Hydration and its parent company, Congo Brands. US Olympic & Paralympic Committee v. Prime HydrationThe issue: The Olympics committee alleges the company used various Olympic trademarks reserved for its beverage sponsor, Coca-Cola.

Persons: —, Logan, KSI, Refresco, Agrovana, Prime's, Paul, Howard Telford, Read, forbearance, What's, Castillo, Elizabeth Castillo, they're, dink, Ceasar, Caesar Bacarella, Kennedy, mislabeling, hasn't, Kevin Durant Organizations: Service, Business, Bloomberg, Agrovana, Alpha, Tech Pharmaceuticals, Nutrition, Energy, Centers for Disease Control, Refresco, Congo Brands, Google, Paralympic Locations: Massachusetts, NielsenIQ, Euromonitor, United States, California, Florida, Kentucky, New York, Delaware, Congo, Chancery, Philadelphia, Colorado

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