During a lull in the movie calendar, Gina Prince-Bythewood’s “The Woman King” is generating the kind of buzz — and ticket sales — that the box office desperately needs. ″‘The Woman King’ opened on the high end of our expectations and looks poised for a very healthy theatrical run thanks to strong word of mouth,” said Shawn Robbins, chief analyst at BoxOffice.com. Overall ticket sales were driven predominantly by older female viewers, a demographic that has been slower to return to cinemas coming out of the Covid pandemic. Additionally, Black audiences accounted for 56% of all opening weekend ticket sales in the U.S. and Canada. “Much like ‘Black Panther,’ ‘The Woman King’ demonstrates that positive, culturally based stories can resonate strongly among all audiences,” said Paul Dergarabedian, senior media analyst at Comscore.

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