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☆ I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.
▼ + stars: | 2023-10-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

She moved to Los Angeles to pursue a career as an influencer in early 2021. I knew LA was the place where influencers lived, the place to be when you wanted to do social media. AdvertisementAdvertisementOne time in seventh grade, I told my dad, "I'm going to live in LA one day." So when I "blew up" on TikTok and gained an audience, moving to LA was at the top of my mind. LA is great, until it's notOn my very first night in LA, I got blackout drunk.

Persons: Rhegan Coursey, —, influencer, I've, LA, influencers, it's, I'm, I'd, Coursey, It's Organizations: Service, Coachella Locations: Los Angeles, Dallas , Texas, LA, Texas, Dallas

☆ Ukraine feels the strain amid 'very heated' fighting in Avdiivka as Russia presses on with new Donbas offensive
▼ + stars: | 2023-10-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Fighting in Avdiivka, near Ukraine's eastern front, has entered the fifth day. In the north-east of Ukraine, a top general said the fighting had also "significantly worsened." download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . It is very heated, very heated," he said, per the AFP. The White House said Friday that Russia has resumed employing the so-called "human wave" tactic in its war against Ukraine.

Persons: —, Vitaliy Barabash, Barabash, Volodymyr Zelenskyy, Oleksandr Syrskyi, Syrskyi, Russia's, John Kirby Organizations: AFP, Service, Agence France, Independent, Reuters, Ukraine, National Security Council Locations: Avdiivka, Ukraine's, Ukraine, Bakhmut, Alabino, Moscow, Russia, Kupiansk, Makiivka, Donetsk Oblast, Kharkiv Oblast

☆ A viral video that claimed to show a CNN team staging a rocket attack in Israel was fake. It's being slammed as another case of misinformation on Elon Musk's X.
▼ + stars: | 2023-10-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

A video with fake audio appeared to show CNN's Clarissa Ward staging a rocket attack in Israel. The video went viral on X, with over 5 million views, but it's since been debunked. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAdvertisementA viral video that appeared to show CNN correspondent Clarissa Ward and her crew staging a rocket attack has been debunked. pic.twitter.com/AjfiyMGZQi — TheQuartering (@TheQuartering) October 10, 2023In a followup post on X, the TheQuartering account clarified that the voice-over was fake.

Persons: Clarissa Ward, —, Elon Musk's, Elon Musk, Musk, Sander van der Organizations: CNN, Service, New York, Hamas, Elon, Twitter, TheQuartering, Israel, University of Cambridge Locations: Israel, Gaza, Sander van der Linden

☆ Israel flattened a West Bank pizzeria with a bulldozer after it used a picture of an elderly hostage in an advert, reports say
▼ + stars: | 2023-10-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Israel wiped out a pizza place in the West Bank town of Huwara, The Telegraph reported. The pizzeria used a picture of an Israeli woman who was taken hostage by Hamas as part of an ad. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAdvertisementIsrael destroyed a pizzeria in the West Bank town of Huwara after it used an image of an elderly woman who was held captive by Hamas in an advert, The Telegraph reported.

Persons: Israel, —, vzLOWF4gT9 — Younis Tirawi, Yehuda Fox, ככה, סגל Amit Segal Organizations: West Bank, The Telegraph, Facebook, Service, Hamas, Telegraph, Eiffel Locations: West, Huwara, Israel, Gaza, Palestinian

☆ How a YouTuber built a media company that's made $800,000 in revenue without ever holding a camera
▼ + stars: | 2023-10-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Oliver Gilpin proudly says he's built a YouTube media company without ever filming a single video himself. Unlike the majority of YouTubers, who build media companies based on their likeness, Gilpin is creating an educational media brand, Telos, with animated content. Before shifting his focus solely to his own YouTube channels, Gilpin was running a production agency, NowCreatives. Choosing potential sponsors requires balance, and Gilpin is always looking for brands that fit the educational content his company creates. "If the channel makes money, they make money," he said.

Persons: Oliver Gilpin, he's, Gilpin, Richard Branson, " Gilpin Organizations: Telos, YouTube Locations: NowCreatives, MrSpherical

☆ Instagram is targeting Gen Z with 4 new features, as it looks to younger users to shape its product strategy
▼ + stars: | 2023-10-06 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: 1 min

Instagram's cohead of product Ashley Yuki just announced new Instagram features. These will be targeted to Gen-Z users of the platform. As Instagram celebrates its 13th year, it's rolling out a slew of new tools aimed at young users. Instagram will be launching four new features aimed at the platform's Gen-Z users, VP and cohead of product Ashley Yuki told attendees at the platform's "Instagram University" event on October 6 in New York City. "And that really shapes our product strategy."

Persons: Instagram's, Ashley Yuki, Yuki Organizations: Instagram Locations: New York City

The pickle-wardrobe mania is emblematic of what sets TikTok Shop apart from e-commerce competitors like Shopify and Amazon. Just like TikTok's non-shopping content, TikTok Shop is built around viral videos, be it a surge in viewer interest in pickle-jar sweatshirts or a mad rush to buy freeze-dried Skittles . For UK sellers, chasing virality still seems to be the defining characteristic of the TikTok Shop experience. Jessica Slone runs TikTok shop Bad Addiction Boutique, which has sold tens of thousands of pickle-jar sweatshirts. "TikTok Shop is kind of this roller coaster, and right now it's on this amazing uphill journey.

Persons: TikTok, Dill, Frank Bloomer, Ashley Martinez, Michael Herling, I'm, it's, Herling, Jessica Slone, Slone, TikTok's, Lindzi Shanks, Shanks, TikTok doesn't, Virality, Laura Ritchey, Sellers, Julia Cote, hadn't, influencers, they'd, Ben Muir, virality, Hira Tariq, who's, Candy, there'll, It's, Boutique's Slone Organizations: US, TikTok Shop, Shipping Locations: Grillo's, West Texas

☆ UK talent-management company Outreach just hired an ex-Meta exec to be its managing director
▼ + stars: | 2023-10-02 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

The UK digital-talent-management firm Outreach Agency has hired ex-Meta exec Amy Bryant-Jeffries to be its managing director. Outreach, founded in 2020 by Amy and Emilio Arciniega, has grown to become an 18-person company with 50 talent on its roster. In her new role as managing director at Outreach, Bryant-Jeffries will spearhead the agency's strategic growth efforts, taking it into new sectors. Bryant-Jeffries' career spans 15 years across creator partnerships, talent management, and PR. Prior to her role at Meta, Bryant-Jeffries spent almost seven years at the talent-management firm Gleam Futures, where she worked on partnerships and later became business director for talent and partnerships.

Persons: Amy Bryant, Jeffries, Amy, Emilio Arciniega, Bryant, Caspar Lee, Grace Victory, they're, Emilio Organizations: Outreach Agency, Outreach, Bryant, Northern, Meta, Futures Locations: Gleam

☆ An OnlyFans creator shares how her 'marathon' livestream generated $60,000
▼ + stars: | 2023-09-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Bryce Adams and her team have been building an OnlyFans empire over the past two years. This story is available exclusively to Insider subscribers. Adams never shows her entire face in her public social-media content and reveals it only to her OnlyFans subscribers. The 'marathon' livestreamA particularly successful, albeit laborious, type of livestream has been the "marathon," a monthly show that lasts seven to eight hours. In September, just one marathon livestream made nearly $60,000, almost all of it through audience tips.

Persons: Bryce Adams, Adams, livestreaming —, it's, livestreaming, They've, Tippers, We're Locations: American

☆ 11 rising stars in influencer marketing at agencies, brands, and creator-economy companies
▼ + stars: | 2023-09-27 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +2 min

It takes a village to craft a successful marketing campaign, and influencer content is no different. Influencer marketing can help brands establish a connection with their potential customers, by leveraging the relationship of trust creators have built with their audiences. In our inaugural list of rising stars in influencer marketing, Insider is highlighting professionals who are paving the way forward in the space, and who work in-house at brands, at marketing agencies, or creator-economy companies. To be considered, nominees must have had no more than three experience in influencer marketing, be based out of North America or the UK, and have contributed to their role in a meaningful manner, as determined by Insider's team. Here are 11 rising stars in influencer marketing, listed in alphabetical order by their company:

Persons: they're, Henry Crisp, I'm, Petit, It's, Ellie Artone Organizations: Brands, Dollar, Digital, Voices, Social Locations: North America

☆ Seeking nominations for the top social-shopping startups powering the next wave of e-commerce
▼ + stars: | 2023-09-26 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +2 min

Insider is compiling a list of the leading startups boosting social commerce in the US. We want to hear from you on the companies best positioned to help social shopping take off. AdvertisementAdvertisementThe age of social shopping is here. And Pinterest is similarly making social commerce a top focus. What are the companies that are best positioned to help social shopping succeed in the US?

Persons: —, TikTok Organizations: Service, YouTube Locations: Asia

☆ 'B2B influencers' like CEOs and doctors are seeing a surge in demand from brands for marketing campaigns. Here are 5 key findings from a new survey.
▼ + stars: | 2023-09-25 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The company describes B2B influencers as those with "credible expertise rooted in proven experience that contributes to professional opinion." B2B influencers are, for example, company founders, C-suite employees at brands, researchers, doctors, and academics. 67% of B2B influencer campaigns had more impact on the brands' marketing performance than brand-only campaignsAnd over three-quarters of marketers said they expected influencer marketing to outperform brand-only marketing in the near future. Traditionally, the lack of measurable outcomes in influencer marketing has been a hurdle in securing marketing budget increases, the Ogilvy study said. Many influencer-marketing campaigns are considered "awareness" campaigns, or campaigns that aim to spread the word about a certain brand.

Persons: Ogilvy, Rahul Titus, they're, James Baldwin, Beth Saint, We're, influencers Organizations: EY, JPMorgan, Nokia, IBM, B2B, Ogilvy, YouTube, Facebook, LinkedIn

☆ China's 1.4 billion population isn't enough to fill the country's empty homes, former official says
▼ + stars: | 2023-09-24 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

A former Chinese official said the country's entire population couldn't fill its empty homes. He Keng said China's 1.4 billion population was likely insufficient to fill all its vacant houses. AdvertisementAdvertisementChina has long relied on real-estate development as a safe investment to bolster economic growth. Today, farmers have taken over the ghost town, plowing the land and letting cattle roam free around the empty mansions. But by 2016, its population was only around 100,000, and it has been described as "the largest ghost town in the world."

Persons: Keng, Evergrande, that's, Li Gan, Shenyang . Jade Gao Organizations: Service, Reuters, China News Service, Texas, M University, Greenland Group, Getty, Nikkei Locations: China, Wall, Silicon, France, City's, Shenyang, Shenyang ., AFP, Mongolia, Inner Mongolia, Ordos, Nikkei Asia

☆ Blowing up the Russian Black Sea Fleet HQ has boosted the morale of Ukrainian soldiers, says top general
▼ + stars: | 2023-09-24 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

Budanov hinted that Ukraine had plans to retake the occupied peninsula of Crimea in an interview with The War Zone, published on Saturday. It is the latest move in a weeks-long effort to penetrate Russia's southern line of defense. On Wednesday, Ukrainian troops breached Russia's main defensive line with armored vehicles for the first time. Tarnavsky recognized that his troops were not moving slower than expected in the grinding counteroffensive. "Not as fast as it was expected, not like in the movies about the Second World War," he said.

Persons: Kyrylo Budanov Organizations: Army Locations: Russian, Crimea, Russia, Sevastopol, Ukraine

☆ A candy-store owner explains how he's made over $2.5 million in sales from TikTok Shop
▼ + stars: | 2023-09-21 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

The @sosweetshopuk account had 800,000 followers by March 2022, when Robinson began using TikTok Shop, the platform's shopping feature that allows in-app purchases. He soon established a relationship with the TikTok Shop team, who have been helping him navigate the platform and boost sales. Robinson says the lifetime sales of SoSweet products on TikTok Shop are over $2.5 million (£2 million). On the right, a screenshot of what SoSweet's TikTok Shop page looks like. Maryam Malik/SoSweet/TikTokTo spread the firsthand knowledge he's gained, Robinson recently started his own TikTok Shop Partner agency, to consult for small businesses on how to get started on TikTok Shop and how to use it for sales.

Persons: George Robinson, SoSweet, Robinson, Gavin, Stacey, George Robinson Virality, TikTok, Sellers, —, Maryam Malik, he's Organizations: Facebook, Bloomberg, SoSweet, Merchants Locations: Devon, England, Newquay , Cornwall, TikTok

☆ An OnlyFans cosplay creator who's made $450,000 explains her strategy to earn money without nude content
▼ + stars: | 2023-09-18 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

She made an Instagram page under the stage name Liensue, and opened a Patreon account. Between January 2022 and September 2023, she made about $450,000 in net revenue on the platform after OnlyFans' 20% cut. She puts a lot of time and money into her content, and she thinks of herself as an artist, more than a content creator. In the past couple of years, she's been able to create about six DIY cosplay costumes per year, she said. On her OnlyFans, she combines her artsy content with a behind-the-scenes look at her everyday life, for fans to get to know her better.

Persons: Susann Alicia, Susann, she's, Shenhe, Alicia, Susann Susann Locations: Gumroad

☆ Ukraine crowns a week of military successes with a 'significant' tactical breach on the southern front, think tank says
▼ + stars: | 2023-09-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Ukraine likely made "a significant tactical breach" on the southern front, a new report says. The advance comes after a successful week for Ukrainian forces. The offensive of Ukrainian forces has been widening a gap in the frontline for several weeks, the report adds, clarifying that "Ukrainian forces have yet to complete a breakthrough of this defensive layer" with heavy armor and vehicles. Ukrainian forces told Reuters and Ukrainian media that an experimental sea drone called Sea Baby, was used as part of this attack. On Saturday, a NATO admiral told the military alliance that "history books will show Ukraine has transformed modern warfare.

Persons: Ukraine's, Al, ISW, Don — Organizations: Service, Assault Brigade, Reuters, Russia, Directorate of Intelligence, Ministry of Defence, Ukrainska Pravda, Fleet, MoD, Kilo, NATO Locations: Ukraine, Wall, Silicon, Robotyne, Andriivka, Bakhmut, Klishchiivka, Al Jazeera, Rozdolivka, Crimea, Screengrab, Russian, Ukrainian, Sevastopol, Russia, Minsk, Rostov

☆ New Vatican letter suggests Pope Pius XII knew about the Holocaust as early as 1942
▼ + stars: | 2023-09-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

A newly-uncovered Vatican 1942 letter suggests that then-Pope Pius XII likely knew about Nazi genocide. Pope Pius XII had already been scrutinized for his negotiations with Nazi Germany. Pope Pius XII was afraid Hitler would winGalerie Bilderwelt/Getty ImagesThe relationship between Pope Pius XII and Nazi leadership, especially Adolf Hitler, has long been uncovered and brought Pius under scrutiny, suggesting the pontiff was probably aware of Leiber's correspondence with König. "Pius XII was afraid of, certainly in the first years of the war, that the Nazis were going to win. The beatification process for Pius XII, which started in 1967, has been delayed because of his controversial choices during World War II.

Persons: Pope Pius XII, Sera, Pope, Pius, David Kertzer's, Giovanni Coco, Corriere, Robert Leiber, Lothar König, Hitler, Adolf Hitler, Pius XII, Mussolini, David Kertzer Organizations: Nazi, Service, The Guardian, Nazi Jesuit, Galerie, PBS Locations: Nazi Germany, Wall, Silicon, Germany, German, Polish, Rava, Ukraine, Belzec, Nazi, Poland, Auschwitz, Dachau, There's, Europe

☆ Trump, who called Biden 'cognitively impaired,' mocked for saying the president would lead the US into 'World War II' in a gaffe-strewn speech
▼ + stars: | 2023-09-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Donald Trump is being mocked on social media after he said Biden would lead the US into "World War II." Different polls show voters are concerned about the age of both 2024 candidates, Trump and Biden. He then said, "We would be in World War II." World War II took place between 1939 and 1945. "Last night, Donald Trump said he's leading "Obama" in the polls — and claimed if elected he will stop "World War Two."

Persons: Donald Trump, Biden, Barack Obama, Trump, Joe Biden, Obama, couldn't, Hillary Clinton, Biden's, Jared Moskowitz, he's, Tristan Snell Organizations: Service, Twitter, Democratic, NBC, Trump, Associated Press, NORC, for Public Affairs Research, Republicans Locations: Wall, Silicon, Washington, Russia, Florida

☆ Sea-ice levels in Antarctica at a 'mind-blowing' historic low
▼ + stars: | 2023-09-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Sea ice levels in Antarctica are at an all-time low, the National Snow and Ice Data Center reports. Levels of sea ice in the region have reached record minimums this year, like in 2017 and 2022. Sea ice, the water that freezes on the surface of the sea in the Arctic and Antarctic hemispheres, has been decreasing in both regions. In Antarctica, sea ice levels reached record lows at least twice in 2023 after record minimums were detected in 2017 and 2022. Chart showing the levels of sea ice in Antarctica.

Persons: we've, Walter Meier, Martin Siegert, Ed Doddridge, Ariaan Purich, Australia's Organizations: Data, BBC, Service, Data Center, University of Exeter, Antarctic, Southern Ocean Coalition, NASA, Australia's ABC Locations: Antarctica

☆ Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTok
▼ + stars: | 2023-09-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

TikTok has led to a surge in UGC, or user-generated content, ads. AdvertisementAdvertisementThe content feels native to TikTok and appears authentic, helping brands establish trust with consumers, agencies said. In fact, some brands prefer creators with small followings because their content is usually cheaper and feels more authentic. Read more about the frustration TikTok creators experience with building stable careers on the platformAnd it's not only a frustration with TikTok that's causing UGC to boom. AdvertisementAdvertisementRead the pitch deck Insense used to raise $2.5 million to help e-commerce brands find UGC creators

Persons: TikTok, Read, TikTok that's, Erin Confortini, Salha Aziz, @sociallyaziz, Aziz, Joseph Arujo, Danil Saliukov Organizations: UGC, Brands, SAG, Ford, Walmart Locations: TikTok, Delta

☆ Brands want 'fewer, bigger, better' creator relationships as the appeal of micro influencers dips, according to a new marketer survey. Here were 4 other key takeaways.
▼ + stars: | 2023-09-14 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +4 min

The last time Linqia published this report, in 2021, "micro" influencers (those with fewer than 100,000 followers) were the most in-demand partners for brands. "Brands want fewer, bigger, better — they're really investing in deeper relationships with influencers," he told Insider. In 2021, 90% of marketers said they planned to leverage micro influencers in their campaigns, according to Linqia. But micro influencers haven't lost their appeal completely, and there's still a high demand from brands for their work, he added. According to the survey, 69% of marketers said that engagement rates are the most important KPI.

Persons: Cherie Luo, Linqia, Keith Bendes, Bendes, haven't, there's Organizations: Brands

☆ TikTok is paying a small army of creator coaches to help influencers make money from livestreams
▼ + stars: | 2023-09-13 | by ( Marta Biino | Dan Whateley | ) www.businessinsider.com time to read: +5 min

TikTok creators make money from livestreams by receiving virtual items from fans that can be converted into real money. Dozens of agencies have joined the TikTok Live partner program, two sources told Insider. How agents are helping creators boost livestream performanceUnsurprisingly, there is no single growth strategy that applies to all TikTok Live creators. "What's great about TikTok Live is that we get to see the data in real-time," Herndon said. On top of the agency program, TikTok also offers an "accelerator program" for individual creators who have already found success with livestreams to help them scale further.

Persons: TikTok, Salome Khazaradze, Khazaradze, Jack Healy, Bill Herndon, Herndon, Joseph Sottile, livestreams Organizations: Google, TikTok Spartans, ATRX Agency Locations: Europe

☆ A creator coach who's landed over 500 brand deals shares his 4-step pitch method, and why he doesn't advise using outreach templates
▼ + stars: | 2023-09-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Here's his four-step pitching method, and why he's against using templates for cold outreach. Justin Moore and his wife April have been content creators since the dawn of YouTube. He shared with Insider the pitch method he teaches as part of his course. method for pitchingMoore said the biggest mistake creators make when pitching brands is that they make it all about themselves. Justin MooreIn Moore's method, the creator's pitch should be "relevant" to a campaign that the brand is working on, or they've run in the past.

Persons: Justin Moore, he's, Moore, He's, —, Moore's, Justin Organizations: That's

☆ How to make $10,000 a month on OnlyFans or more, according to creators
▼ + stars: | 2023-09-08 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. From DMs to personalized content, here's how creators make $10,000 a month or more on OnlyFans. Ami Gan, the company's former CEO, said in October 2022 that OnlyFans had paid out $10 billion to creators since its founding in 2016, and that the platform had over 2 million creators. Promo "shoutouts": Creators rely on marketing tactics to get new customers, like buying and selling "shoutouts" from each other to advertise on OnlyFans and on other social-media platforms. Read more about the lucrative business of selling promotional "shoutouts" on OnlyFansHow 8 OnlyFans creators built their incomes to over $10,000 per month:How 3 OnlyFans creators are making over $100,000 per month:

Persons: OnlyFans, Ami Gan, Morgan Edwards, Edwards, Kitty K, Jade Nicole, Amber Sweetheart, Riley Reid, Reid, Read Organizations: Service, shoutouts Locations: Wall, Silicon

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