Toyota and Honda have at times been called boring: Honda by its own engineers, Toyota more famously by a chairman descended from the company's founder.
But while they may not have the luster of, say, European sports cars, these two Japanese brands have enviably high resale values.
Toyota has topped Kelley Blue Book's Best Resale Value list eight times since 2014, including the last four consecutive years.
Another key for the automakers is that Toyota and Honda listen carefully to customers and try to build only what they think people will buy.
"The market tends to have much greater demand than Toyota supplies up front, which keeps resale high, which keeps consumers happy, and the cycle continues on and on," said Tyson Jominy, vice president of data analytics at J.D.
Persons:
Tyson Jominy
Organizations:
Toyota, Honda, Lexus, Acura
Locations:
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