Many CPGs like Coca-Cola, P&G, and Clorox don't intend to increase their current level of marketing.
As the economic squeeze continues, CPG brands like Procter & Gamble, Coca-Cola, and Clorox are being ultra-cautious about their marketing spend.
Major CPGs spent hundreds of millions, and at times billions, on ads in 2022.
Clorox spent $280 million, Coca-Cola spent $646 million, and Unilever spent $746 million according to data from Vivvix, an ad intel platform owned by Kantar, and social data from Pathmatics.
Clorox, Coca-Cola, and Unilever didn't respond to a request for comment.