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☆ Ahead of a full Firefly launch, internal documents show Adobe wrestling with how to spot AI images, how to pay creators for training data, and a possible opt-out
▼ + stars: | 2023-08-22 | by ( Eugene Kim | ) www.businessinsider.com time to read: +6 min

It is also considering adding an opt-out choice for content contributors to its Firefly AI model. One of the things Adobe is wrestling with is what happens if creators upload AI-generated images to the dataset that's used to train Firefly. Secondly, if Adobe Stock gets flooded with unmarked AI images, future iterations of the Firefly model might be tainted. Adobe previously said it was developing a compensation model for Adobe Stock contributors and would share more details at a later date. Clues on how many Adobe Stock contributors will get AI paymentsThe memo said Adobe was planning to update its Firefly FAQ for Stock contributors in September.

Persons: what's, it's, Github, Adobe Organizations: Adobe Stock, Adobe

☆ Adobe co-founder John Warnock dies at 82
▼ + stars: | 2023-08-20 | by ( ) www.reuters.com time to read: 1 min

CEO and Chairman of Adobe Systems, Inc. Dr. John Warnock testifies before the U.S. Senate Joint Economics Committee hearing on Capitol Hill, June 6, 2000. REUTERS/Larry Downing/File Photo Acquire Licensing RightsAug 20 (Reuters) - Photoshop maker Adobe's (ADBE.O) co-founder John Warnock died on Saturday aged 82, the company said in a statement early on Sunday. "It is a sad day for the Adobe community and the industry for which he has been an inspiration for decades," Adobe CEO Shantanu Narayen said in an email sent to employees. Warnock co-founded Adobe in 1982 with Charles Geschke. He retired as CEO in 2000 and was chairman of the board, a position he shared with Geschke, until 2017.

Persons: John Warnock, Larry Downing, Shantanu Narayen, Warnock, Charles Geschke, Nilutpal, David Goodman Organizations: Adobe Systems, Inc, U.S . Senate, Capitol, REUTERS, Adobe, Thomson Locations: Bengaluru

☆ Bank of America upgrades this software stock, says it can be the next A.I. leader
▼ + stars: | 2023-08-17 | by ( Brian Evans | ) www.cnbc.com time to read: +2 min

"In a blue-sky scenario, we arrive at AI revenue of $1 billion in FY24, growing to $2.9 billion by FY26 (which assumes 33% Firefly penetration to Creative Cloud/Express users)." Bank of America's upgrade follows a similar move from Morgan Stanley last month . Morgan Stanley raised its rating on Adobe to overweight from equal weight — also citing the company's AI potential. Adobe stock has soared more than 52% in 2023. ADBE YTD mountain Bank of America's forecast implies more than 22% upside for Adobe.

Persons: Brad Sills, Adobe, Sills, Morgan Stanley, —, CNBC's Michael Bloom Organizations: of America, Adobe, Cloud, Bank of, America's

That's down from 13% of Nike's women's team products which sold out during the same tournament in 2019, the data shows. For that reason, marketers must bear in mind the risk that the growing fanbase could see their support for women's soccer as disingenuous. To recognize the impact grassroots teams have in creating excitement about women's soccer, Adobe's ad also featured London-based community women's soccer clubs Peaches FC and Baesianz FC, said Sabina Strasser, Senior Director, Brand Experience EMEA at Adobe. Sporting goods retailer Fanatics has more than 475 U.S. women's team products for sale this year, up from about 175 in 2019, the company told Reuters. As of Monday, the generic Adidas Women's World Cup soccer ball was among its top sellers in FIFA World Cup Gear.

Persons: Sam Kerr, Carl Recine, Megan Rapinoe, Alex Morgan, Grace Geyoro, Martine Rose, Nike's, Jan Runau, Yvonne Henderson, Bob Dorfman, England's Lionesses, Mary Earps, Bjorn Gulden, Sabina Strasser, Amy Tennery, Sheila Dang, Kate Masters, Shri Navaratnam Organizations: Soccer, Nike FC, REUTERS, Adidas, misstep, U.S, Nike, FIFA, Sporting Goods, Women's, Asisat, United States Women’s, Pricing, In, Pinnacle Advertising, Germany's Bayern Munich women's, Peaches FC, Baesianz FC, Brand, EMEA, Adobe, Sporting, Reuters, U.S ., Thomson Locations: Sydney, Australia, AUCKLAND, New Zealand, DICK's, U.S, French, Barcelona, England, Sweden, Spain, Tuesday's, Germany, London, Auckland, Dallas , Texas, New York

☆ Adobe's Figma deal faces EU competition investigation
▼ + stars: | 2023-08-07 | by ( Foo Yun Chee | ) www.reuters.com time to read: +2 min

REUTERS/Dado Ruvic/IllustrationBRUSSELS, Aug 7 (Reuters) - Adobe's (ADBE.O) $20 billion bid for cloud-based designer platform Figma could reduce competition in global markets for interactive product design tools and also shut out rivals, EU antitrust regulators said on Monday. The European Commission said it opened a full-scale investigation into the deal after a preliminary review triggered concerns, confirming a Reuters story last month. The deal would remove an important rival and could allow Photoshop maker Adobe to restrict competition in the global markets for supply of interactive product design tools, the EU antitrust watchdog said. It said the acquisition could also affect Figma's potential for growth into an effective competitor to Adobe's asset creation tools and effectively reduce competition in interactive product design tools by bundling Figma with Adobe's Creative Cloud suite. The EU competition enforcer said it would decide by Dec. 14 whether to clear or block the deal.

Persons: Dado Ruvic, Competition Margrethe Vestager, Adobe, Foo Yun, Sharon Singleton, David Goodman Organizations: REUTERS, European Commission, Reuters, Tech, Zoom Video Communications, Adobe, Competition, EU, Thomson Locations: BRUSSELS

☆ Morgan Stanley upgrades Adobe, cites A.I. acceleration
▼ + stars: | 2023-07-31 | by ( Brian Evans | ) www.cnbc.com time to read: +1 min

Morgan Stanley thinks Adobe can benefit from artificial intelligence-powered products even more. The bank upgraded Adobe to overweight from equal weight on Monday and hiked its price target to $660 per share from $510. Morgan Stanley's new forecast now implies nearly 25% upside. "Importantly, GenAI products like Firefly coupled with enhancements to flagship applications renew our confidence in a robust product innovation engine at Adobe," Weiss said. Weiss also pointed to the popular Adobe Creative Cloud, which could push the company's earnings-per-share compounded annual growth rate to toward 17% from 2022 to 2025.

Persons: Morgan Stanley, Adobe, Morgan Stanley's, Keith Weiss, Weiss, — CNBC's Michael Bloom Organizations: Adobe

☆ Inside Adobe, some staff worry their AI tech will kill graphic designer jobs and undermine the company's business model: 'Is this what we want?'
▼ + stars: | 2023-07-25 | by ( Eugene Kim | ) www.businessinsider.com time to read: +8 min

Adobe employees worry their AI technology could kill graphic designer jobs. Adobe AI tools make it easy to add new graphic elements or edit photos with text prompts. Inside Adobe, there's a debate raging over new AI technology that threatens to kill jobs among a key group of customers and potentially undermine the company's business model. The response from some Adobe employees has been less enthusiastic, according to internal messages viewed by Insider and interviews with employees. the person wrote.

Persons: Slack, Goldman Sachs, didn't, Brent Thill, David Wadhwani, Adobe, Bernstein, Eugene Kim Organizations: Adobe, Employees, Jefferies, Microsoft

☆ Microsoft is 'in the lead' with new cloud-based A.I. workloads, CEO Nadella says
▼ + stars: | 2023-07-25 | by ( Jordan Novet | ) www.cnbc.com time to read: +4 min

1 when it comes to selling cloud-based AI services. The concept of AI has been around longer than Microsoft, and Microsoft has been running AI models for other companies for several years. That's the reason Microsoft has disclosed how much of the expected Azure cloud growth will come from AI for the past two quarters, Nadella said. That could be worth hundreds of millions of dollars in new Azure AI revenue. "There are two parts to even the AI," Nadella said.

Persons: Satya Nadella couldn't, Microsoft's, Nadella, Bing, OpenAI, Amy Hood, Adam Crisafulli Organizations: Microsoft, Bing, Google, Windows, OpenAI

☆ Adobe's Figma deal faces full-scale EU antitrust probe, sources say
▼ + stars: | 2023-07-24 | by ( Foo Yun Chee | ) www.reuters.com time to read: +1 min

July 24 (Reuters) - Adobe's (ADBE.O) $20 billion bid for cloud-based designer platform Figma will face a full-scale EU antitrust investigation following EU regulators' preliminary review, people familiar with the matter said on Monday. The move underscores antitrust watchdogs' wariness of tech deals where bigger companies may acquire rival start-ups to shut them down. The European Commission earlier this year warned of the threat the deal poses to competition in the market for interactive product design and whiteboarding software. The EU competition enforcer, which is scheduled to finish its initial scrutiny by Aug. 7, did not immediately respond to a request for comment. Figma's Web-based collaborative platform for designs and brainstorming is hugely popular among tech firms including Zoom Video Communications (ZM.O), Airbnb (ABNB.O) and Coinbase (COIN.O).

Persons: Foo Yun Chee, Matthew Lewis Organizations: European, EU, Adobe, Zoom Video Communications, Thomson Locations: Brussels

☆ Behind Prime Day's rosy headlines are mixed signals for back-to-school season. These retail stocks will fare the best
▼ + stars: | 2023-07-19 | by ( Christina Cheddar Berk | ) www.cnbc.com time to read: +6 min

The National Retail Federation is predicting record spending , whether students are heading back to elementary school, high school or college. Bracing for higher prices as wages fall Baked into that outlook was an expectation held by the vast majority of respondents, 82%, that prices will be higher this year than in 2022. As in the KPMG survey, the gain largely reflected the perception that prices will be higher this year. In the JLL poll, Walmart , Target and Amazon were among the top three retailers parents planned to shop, by a wide margin. Stifel reiterated its price target of $163 for Walmart, saying, "We continue to see more upside than downside from current levels."

Persons: Paul Ashworth, Staples, Mark Astrachan, Astrachan, Stifel, Corey Tarlowe, Tarlowe Organizations: Prime, National Retail Federation, KPMG, Big, Capital Economics, Consumers, Walmart, Target, Old Navy, Kohl's, Macy's, Costco, Adobe Analytics, Jefferies, Amazon, Walmart U.S, Bed Locations: American

Amazon said over the two-day event, Prime members bought more than 375 million items worldwide and saved more than $2.5 billion on several deals, making it the biggest Prime Day event ever. The second day saw an increase in sale of back-to-school items including stationary and office supplies, said Vivek Pandya, lead analyst at Adobe Digital Insights. Online sales on July 12 for appliances were up 52% compared to average daily sales in June, while apparel was up 24% and stationary and office supplies was up 76%. On the second day, consumers were most enticed by 14% discount for electronics and 12% for apparel and toys, Adobe said. Amazon has also offered for the first time Prime Day travel discount, partnering with travel booking site Priceline, while its loyalty program members were also given access to "invite-only deals" in the weeks leading up to Prime Day.

Persons: Vivek Pandya, Pandya, Amazon, Granth, Arun Koyyur Organizations: Adobe, Shoppers, Adobe Digital, Walmart, Target, Thomson Locations: Coventry, Britain, Bengaluru

☆ UK announces in-depth probe of Adobe's $20 billion Figma deal
▼ + stars: | 2023-07-13 | by ( ) www.reuters.com time to read: +1 min

July 13 (Reuters) - Britain's antitrust regulator on Thursday announced an in-depth probe of Adobe's (ADBE.O) $20 billion bid for cloud-based designer platform Figma, after the Photoshop owner said it would not offer any remedies to ease the regulator's concerns. But on July 7, the U.S. company told the CMA it would not offer any remedies, the CMA said on Thursday. Figma and Adobe both directed Reuters to the companies' response in June, when the regulator had flagged these concerns. An in-depth, or phase two, probe by the CMA is conducted by an inquiry group selected from independent experts. It has said it expects to close the deal by end of this year, as U.S. and EU regulators also probe the deal.

Persons: Yadarisa, Chavi Mehta, Nivedita Bhattacharjee, Mark Potter Organizations: Markets Authority, U.S ., CMA, Adobe, Reuters, Zoom Video Communications, Figma, Thomson Locations: U.S, EU, Bengaluru

Online sales for appliances jumped 37% compared to average daily sales in June, while sales of toys rose 27%. Data firm Numerator said the average Prime Day spend per order rose to $56.64 from $53.14 a year ago. Rival retailers, including Walmart (WMT.N), Target (TGT.N) and Best Buy (BBY.N), are also offering large discounts during the Prime Day week. Data from Deloitte showed 69% of shoppers planned to rely on Prime Day sale for back-to-school purchases. Meanwhile, nearly 900 Amazon workers at a warehouse in Coventry, in Britain are striking over a pay dispute for three days from July 11-13, coinciding with the Prime Day sales event.

Persons: Vivek Pandya, Adobe's Pandey, Granth Vanaik, Ananya Mariam Rajesh, Arun Koyyur Organizations: Amazon, Walmart, Adobe, Insights, Apparel, Deloitte, Thomson Locations: Coventry, Britain, Bengaluru

☆ How the generative A.I. boom could forever change online advertising
▼ + stars: | 2023-07-08 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +10 min

Meta, Alphabet and Amazon , the leaders in online advertising, are all betting generative AI will eventually be core to their businesses. In May, Meta announced its AI Sandbox testing suite for companies to more easily use generative AI software to create background images and experiment with different advertising copy. However, Shaked said he's "not sold on the creative piece yet," regarding Meta's nascent foray into providing generative AI tools for advertisers. Jay Pattisall, an analyst at Forrester, said several major hurdles prevent generative AI from having a major immediate impact on the online ad industry. Stacy Reed, an online advertising and Facebook ads consultant, is currently incorporating generative AI into her daily work.

Persons: Sebastien Bozon, ChatGPT, Shane Rasnak, Rasnak, Cristina Lawrence, Lawrence, Mark Zuckerberg, Andrew Caballero, Reynolds, Yarden Shaked, Shaked, Jay Pattisall, Forrester, Pattisall, Reddit, Scott McKelvey, OpenAI, McKelvey, that's, Meta, Stacy Reed, it's, Reed, they've, Ryan Reynolds Organizations: AFP, Getty, Facebook, Twitter, CNBC, Meta, Meta's, Georgetown University, Bloomberg News, Mint Mobile, Social Locations: Utah, San Francisco, Washington

☆ Consumers and marketers see a role for (responsible) generative AI in customer experiences
▼ + stars: | 2023-07-05 | by ( Sponsor Post | Created Adobe With Insider Studios | ) www.businessinsider.com time to read: +6 min

A majority (57%) of all surveyed consumers believe generative AI will enhance their personal creativity, and the number rises as consumers get younger: 75% of Gen Z consumers say generative AI will make them more creative. And when it comes to their experiences with brands, 72% of global consumers say generative AI will improve their customer experiences, with eight out of ten millennial (80%) and Gen Z (83%) consumers expressing similar optimism. Consumers want companies to use generative AI to improve experiences – responsiblyWhen it comes to the most important things companies should do when using new generative AI technologies, consumers ranked responsibility #1, with 34% prioritizing actions like having guardrails in place to encourage responsible use. Generative AI will help boost efficiency and make customer experiences more personal. Learn more about Adobe's differentiated approach to generative AI – including next-generation customer experiences enhanced by Adobe Sensei GenAI, and our creative co-pilot Adobe Firefly.

Persons: Anil Kamath, there's, Adobe, they've, —, Adobe Sensei GenAI Organizations: Adobe, CAI, CX, Insider Studios Locations: United States, United Kingdom, Denmark, Netherlands, Sweden, Germany, France, Australia, New Zealand, Japan, India, Singapore, Thailand, Malaysia

☆ Leaked email shows Adobe banning employee use of personal email accounts and corporate credit cards for generative AI apps
▼ + stars: | 2023-07-05 | by ( Eugene Kim | ) www.businessinsider.com time to read: +6 min

Adobe recently shared a do's and don'ts list for the use of generative AI apps at the company. It bans the use of personal email accounts and corporate credit cards when signing up for the apps. Adobe employees can't use personal email accounts or corporate credit cards when signing up for AI tools, like ChatGPT. Apple, Alphabet, and Samsung have also restricted employee use of generative AI tools. Stoddard said in the internal email that generative AI can "augment human creativity, not replace it."

Persons: Cindy Stoddard, Stoddard, Don'ts, Eugene Kim Organizations: Adobe, Apple, Samsung

☆ EU antitrust regulators set Aug. 7 deadline for Adobe, Figma deal
▼ + stars: | 2023-07-03 | by ( Foo Yun Chee | ) www.reuters.com time to read: +1 min

BRUSSELS, July 3 (Reuters) - EU antitrust regulators will decide by Aug. 7 whether to clear Adobe's (ADBE.O) $20 billion bid for cloud-based designer platform Figma after a preliminary review, according to a European Commission filing on Monday. Photoshop maker Adobe sought EU approval last Friday. A request made a month before the summer holidays suggests the company expects the EU competition enforcer to open a full-scale investigation following its initial scrutiny. The Commission earlier this year warned the deal threatens to significantly affect competition in the market for interactive product design and whiteboarding software. Britain's competition watchdog on Friday gave Adobe a week to offer remedies to address its concerns or face a deeper investigation.

Persons: Foo Yun Chee, Marguerita Choy Organizations: Adobe, Zoom Video Communications, Thomson Locations: BRUSSELS

☆ UK regulator may refer Adobe's $20 bln Figma deal to deeper probe
▼ + stars: | 2023-06-30 | by ( ) www.reuters.com time to read: +2 min

June 30 (Reuters) - Britain's competition regulator on Friday said Photoshop owner Adobe Inc's (ADBE.O) $20 billion buyout of cloud-based designer platform Figma may be referred to a deeper investigation as it could "reduce innovation". The Competition and Markets Authority (CMA) said unless the parties offer acceptable undertakings to address competition concerns, the deal would be referred to a Phase 2 investigation. CMA had said in May it was looking into the deal, announced in September last year. "Adobe has no meaningful plans to compete in the product design space," Adobe said in a statement. "We remain confident in the merits of the case as Figma's product design is an adjacency to Adobe’s core creative products."

Persons: We're, Sorcha O'Carroll, Adobe, Eva Mathews, Radhika Anilkumar, Chavi Mehta, Janane Venkatraman, Angus MacSwan Organizations: Adobe, Markets Authority, CMA, Regulators, Big Tech, Activision, Thomson Locations: U.S, Bengaluru

☆ A.I. should help this software company get customers to stay and spend more, BMO says
▼ + stars: | 2023-06-21 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Artificial intelligence could help Adobe win customers and get them to pay more for products, according to BMO Capital Markets. Analyst Keith Bachman upgraded the software stock to outperform from market perform and hiked his price target by $70 to $570. His new price target implies shares could rally 17.3% in the next year from Tuesday's close. "We believe that ADBE can capture price/mix, as well as new users, through generative AI," he said in a note to clients Wednesday. He added that users would likely be willing to spend more on solutions that utilize AI.

Persons: Keith Bachman, Bachman, — CNBC's Michael Bloom Organizations: Adobe, BMO Capital Markets, Adobe Express Locations: Tuesday's

☆ Adobe's $20 bln deal to acquire Figma under threat from EU regulators - FT
▼ + stars: | 2023-06-20 | by ( ) www.reuters.com time to read: +1 min

June 20 (Reuters) - European antitrust regulators are preparing to launch a formal investigation into software giant Adobe's (ADBE.O) $20 billion buyout deal for cloud-based designer platform Figma later this year, the Financial Times reported on Tuesday. EU authorities plan to push forward with a detailed investigation, over anti-competition concerns, which could take many months and may ultimately derail the deal altogether, FT said, citing people with knowledge of the move. These moves underline global regulators' worries that large tech firms acquiring smaller innovative rivals could throttle competition. Adobe is in the preliminary phase of the regulatory process and having constructive discussions with British, EU, and U.S. regulators about the deal while Figma looks forward to continued conversations with regulators, the companies said in separate emailed statements to Reuters. EU regulators have earlier said that Adobe would need to secure antitrust approval for the Figma deal even though the deal falls short of the bloc's turnover threshold for a review.

Persons: Lavanya Ahire, Anusha S, Jose Joseph, Nivedita Bhattacharjee, Rashmi, Dhanya Ann Thoppil Organizations: Financial Times, Adobe, EU, Reuters, Bloomberg, U.S . Justice Department, Thomson Locations: U.S, Bengaluru

☆ Adobe tops quarterly results and forecast estimates driven by AI
▼ + stars: | 2023-06-15 | by ( Samrhitha A | ) www.reuters.com time to read: +2 min

June 15 (Reuters) - Adobe Inc (ADBE.O) surpassed Wall Street estimates for quarterly results and forecast on Thursday as the Photoshop maker's efforts to drive up demand with generative artificial intelligence (AI) integrations paid off. Adobe's spree to boost AI innovation has been evident by AI features being introduced into Acrobat, Express, Photoshop and Premiere Pro. Analysts see generative AI as both a near- and long-term benefit to both the creative and experience businesses, which could be a catalyst to 2024 revenue growth. Focus continues to remain on the impact of generative AI and the pending close of the Figma deal. Adobe has been waiting to finalize its $20 billion buyout deal for the cloud-based designer platform, with management expecting an initial ruling this month.

Persons: integrations, Dan Durn, Samrhitha, Pooja Desai Organizations: Adobe Inc, Acrobat, Adobe, Users, Reuters, Analysts, Zoom Video Communications, Airbnb Inc, Revenue, Thomson Locations: San Jose , California, Bengaluru

☆ Adobe CEO says AI will won't replace human ingenuity, it'll augment it
▼ + stars: | 2023-06-15 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

Adobe CEO Shantanu Narayen told CNBC's Jim Cramer that generative artificial intelligence will augment humans' ingenuity, not replace it. Adobe's Firefly software makes heavy use of generative AI, which users can employ in the company's popular suite of programs like Photoshop and Illustrator. Narayen said the software will increase productivity and give smaller businesses the chance to more easily develop their ideas. Narayen added that Firefly is integrated with the company's free software, Adobe Express. The company is fresh off a successful quarter, reporting $4.82 billion in revenue, exceeding estimates of $4.77 billion.

Persons: Shantanu Narayen, CNBC's Jim Cramer, Narayen, I've Organizations: Adobe Express, Adobe

☆ As the DOJ digs in, Adobe's top lawyer tells employees to be careful talking about the $20 billion Figma acquisition, and asks them not to delete anything related to the deal
▼ + stars: | 2023-06-12 | by ( Eugene Kim | ) www.businessinsider.com time to read: +7 min

Adobe's Dana Rao told employees to be careful when discussing the proposed Figma acquisition. Adobe's top lawyer told employees in an internal email to be extra careful when talking about the company's $20 billion proposed Figma acquisition, as antitrust scrutiny of the deal intensifies. In the his Adobe email, Rao said it's normal for a deal of Figma's size to go through lengthy regulatory reviews. During a March earnings call with analysts, Adobe's CEO Shantanu Narayen shared a similar end-of-year closing date for the Figma deal. In his email this month, Rao added 3 reasons why the company thinks Figma would be a good acquisition for Adobe.

Persons: Adobe's Dana Rao, Dana Rao, Department's, Rao, Shantanu Narayen, Narayen, Adobe's, Andrew Savage, Savage, Slack, Figma, Dana, Eugene Kim Organizations: Adobe, DOJ, European, SEC, CNBC, Federal Trade Commission, Activision Blizzard, Adobe Express, Department of Justice, Markets Authority, General, Competition Locations: ideation, Europe

☆ A.I. should help this software stock rally nearly 20%, Wells Fargo says
▼ + stars: | 2023-06-09 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Artificial intelligence is a boon to Adobe that can't be ignored, according to Wells Fargo. Analyst Michael Turrin upgraded the software stock to overweight from equal weight and raised his price target to $525 from $420. "The AI debate continues to drive ADBE," he said in a note to clients Friday. He also said organizations attempting to cut costs within IT should help increase the popularity of Adobe's DM and DX platforms. As a stock, he said Adobe has a stand-out profile given the fact that profitability stats support valuation.

Persons: Michael Turrin, Turrin, Adobe's, Adobe, — CNBC's Michael Bloom Organizations: Adobe Locations: Wells Fargo, Adobe's

☆ Jim Cramer says Adobe stock didn't soar for no reason: Generative AI is worth the hype
▼ + stars: | 2023-06-08 | by ( Julie Coleman | ) www.cnbc.com time to read: +2 min

CNBC's Jim Cramer told investors on Thursday that above all else, they should not underestimate the transformative power of generative artificial intelligence, as it has the potential to revolutionize most industries, from auto manufacturing to fast food. "Tonight, I want to explain why the AI bulls could actually be right," Cramer said. Cramer stressed you should not get bogged down in the ethereal, macro way in which many authorities discuss the potential of AI. Although the industry is not always in the public eye, Cramer told viewers to remember that it is a multitrillion-dollar industry and the biggest one in the world. Fast-food chain Jack In The Box is already using AI in its drive thru locations, which CEO Darin Harris said saves on the cost of employees and actually manages to up-sell more efficiently to customers.

Persons: CNBC's Jim Cramer, Cramer, market's, Adobe's, we're, Jensen Huang's, Darin Harris, it's Organizations: Adobe, BMW Locations: Taiwan

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