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Earlier this month, Meta launched its Twitter-like app Threads, which already has over 100 million users. The "other" Threads has added disclaimers to its website and on the App Store. If you accidentally downloaded the wrong Threads app, you're not alone. Meta launched its wannabe "Twitter Killer" app, which it calls Threads, earlier this month, prompting millions of people to rush to the App Store. But it's not the only app that's growing: Some people appear to have downloaded the wrong Threads app.
Persons: Mark Zuckerberg, Adam Mosseri, it's, Threads.com, haven't, Rousseau Kazi, he's, Meta, Kazi, Zuckerberg, Mosseri Organizations: Meta, TechCrunch, Google, Big Tech, Elon, Facebook Locations: Data.ai, Spain, Italy, Germany
Mark Zuckerberg said he was very optimistic about the growth of the community on Threads. Mark Zuckerberg says "tens of millions" of people are returning to use Threads daily almost two weeks after the launch of the Twitter rival. In a Threads post on Monday, the Meta boss said he was "very optimistic about how the Threads community is coming together." "It'll take time to stabilize, but once we nail that then we'll focus on growing the community," Zuckerberg wrote. The comments from Zuckerberg come as his rivalry with Elon Musk and Twitter intensifies since the launch of Threads.
Persons: Mark Zuckerberg, Zuckerberg, Elon Musk, Musk, Instagram, Adam Mosseri, Meta Organizations: Elon, Twitter
Meta executive Adam Mosseri said Threads would get "tighter on things like rate limits." Elon Musk says Threads' introduction of rate limits "seems oppressive," even though Twitter added similar restrictions two weeks earlier. And a few hours later, Musk was poking fun at the move — replying to a ten-day-old tweet showing Threads' rate limits in action. On July 1, thousands of Twitter users were affected by a similar change in policy, which appeared to be more wide-ranging. He also replied to a screenshot of Mosseri's post about rate limits, laughing and calling it a copycat.
Persons: Adam Mosseri, Elon Musk, Musk, Mosseri, It's, Meta, Twitter Organizations: Twitter
Meta's Threads will use rate limits to tackle an increase in spam. "Spam attacks have picked up so we're going to have to get tighter on things like rate limits, which is going to mean more unintentionally limiting active people (false positives). Twitter users howled their disapproval and many commentators said the spam reasoning was bogus. "I seem to waste half my time blocking bots pushing gambling and crypto sites," one Threads user posted, following Mosseri's update. On Sunday, Mashable reported that Bluesky users protested after several accounts used racial slurs in their usernames because the platform failed to block the ability for users to register such names.
Persons: Elon Musk, Adam Mosseri, Musk, It's, Bluesky Organizations: Twitter, Mashable
Civil rights groups warn that Threads will "become as toxic as Twitter" without better moderation. In a letter, the groups urged Mark Zuckerberg to implement more rigorous moderation standards. Meta CEO Mark Zuckerberg needs to better moderate his new Threads platform, or it could "become as toxic as Twitter," civil rights, digital justice, and pro-democracy groups warned in an open letter to Zuckerberg and the head of Instagram, Adam Mosseri. "Meta must implement basic moderation safeguards on Threads now or the platform will become as toxic as Twitter," Nora Benavidez, senior counsel at Free Press, said in a press release about the letter. The civil rights groups also accused Meta of "purposefully not extending Instagram's fact-checking program to the platform and capitulating to bad actors."
Persons: Mark Zuckerberg, Zuckerberg, Instagram, Adam Mosseri, America —, Nora Benavidez Organizations: Free Press, Tech, Media Matters, America, Meta
Instagram's new app, Threads, already has more than 100 million users. Insider is sharing the 13-page document Instagram is sending to some creators explaining the app and upcoming features. The 13-page document shared with Insider specifically names three updates coming to trends and topics, search, and messaging. The document shared with content creators and talent managers hints that integration with Mastodon should be coming soon. Here's a look at the exclusive 13-page document:
Persons: Instagram, Lia Haberman, Adam Mosseri, Mosseri, We're, Meta Organizations: Meta, UCLA, ActivityPub
The resulting uncertainty, they say, risks slowing the government and social media companies’ ability to respond to election-related disinformation that appears on tech platforms. Last week, the State Department canceled a routine meeting on election security with Facebook, according to a person familiar with the matter. On Wednesday, FBI Director Christopher Wray defended the close contacts between the US government and the social media companies. The injunction does contain some exceptions allowing more limited contact between affected agencies and social media companies. “Well, the government doesn’t necessarily have those capabilities to do that back-end work that the social media companies do.
Persons: Biden, , Chris Krebs, Krebs, Katie Harbath, Donald Trump, Christopher Wray, ” Wray, Trump, Harbath, Yoel Roth, Twitter’s, Gowri Ramachandran, , ” Ramachandran, they’re, Ramachandran, Russia’s, ” Harbath, you’re, , Evelyn Douek, Jocelyn Benson, ” Benson, Adam Mosseri, Meta, ’ ”, Nick Clegg, Donie O’Sullivan Organizations: Washington CNN, Infrastructure Security Agency, CNN, State Department, Facebook, Justice Department, FBI, of Homeland Security, Health, Human Services, Twitter, , Senate Intelligence, Department of Homeland Security, National Intelligence, Big Tech, Brennan Center for Justice, New York University, Stanford Law School, Meta, YouTube, Meta Global Locations: Louisiana, Missouri, State, Michigan
Instagram's headcount is looking a bit smaller after layoffs, but it has a hit new app in Threads. Insider is highlighting 14 top executives at Instagram in 2023. Instagram's partnerships org, which handles relationships with public figures, creators, and brands, is also in for a massive overhaul, after cuts in May slashed many roles. Charles Porch will continue to lead Instagram's partnerships team as VP. Insider has compiled a list of 14 top executives at Instagram who lead teams from product marketing to diversity and inclusion.
Persons: Adam Mosseri, It's, Meta, Instagram, Tessa Lyons, Instagram's, Nick Grudin, Justin Osofsky, who's, Charles, Eva Chen, shepherding, he'll Organizations: Instagram, Meta, Dapper Labs Locations: London
Meta Platforms made headlines last week with the launch of Threads , a text-based social media app challenging Twitter and pitting two heavyweight technology leaders against one another. "It's a land grab right now, right now, it's PR," said Paul Meeks, portfolio manager at Independent Solutions Wealth Management. Evercore ISI's Mark Mahaney wrote in a recent note that Threads "poses very little downside" risk to Meta's business, offering "upside optionality" for revenues and profits. Headwinds to Twitter Morfe broadly, Threads may rattle the social media industry and, over the long haul, snatch up some competitor's cherished advertisers. To be sure, Elevation Partners co-founder Roger McNamee said Meta and Threads face a long, uphill climb.
Persons: Mark Zuckerberg, Meta, Meta hasn't, Adam Mosseri, it's, Paul Meeks, Meeks, Evercore, Mark Mahaney, Gene Munster, Mark Douglas, MNTN, CNBC's, Matthew Prince, Musk's, Alex Spiro, Roger McNamee Organizations: European Union, Twitter, PR, Independent Solutions Wealth Management, Meta, Facebook, Elon, Partners
You can already buy followers for Instagram's Threads. Insider viewed several websites offering to sell followers for Threads accounts. Screengrab/FameSavyAccording to the influencer-marketing platform HypeAuditor, on average, about 13.8% of influencers' Instagram followers are categorized as "suspicious" accounts. To start, followers aren't as prominently showcased on Threads as they are on Instagram (or Twitter, for that matter). Buying an influx of spam followers on Threads could very well do nothing to help an account grow or find success as a creator.
Persons: Instagram, aren't, Adam Mosseri, Meta
Twitter is facing competition from Meta's new Twitter clone called Threads. Elon Musk might be starting to feel the heat of Mark Zuckerberg's new Twitter clone, Threads. According to Platformer's Zoë Schiffer, the Tesla CEO sent an email telling staff that Twitter needs to launch better features faster than ever. The Twitter clone has benefitted from its link to Instagram, which allows it to access the app's 2 billion-plus user base. Over at Twitter, Musk and new CEO Linda Yaccarino have been trying to play down reports that Twitter's traffic has taken a recent hit.
Persons: Elon Musk, Platformer's Zoë Schiffer, Elon, Mark Zuckerberg's, Musk's, Meta, Instagram, Adam Mosseri, Linda Yaccarino, Yaccarino Organizations: Twitter
Advertisers are eagerly watching how Meta's new Threads messaging app develops over the next few months as they look for a new social channel to reach consumers while Twitter continues to struggle. Meta is currently more focused on building the core Threads product as opposed to monetizing the app, Instagram head Adam Mosseri has said in various interviews and a post on Threads. "It's the most instant onboarding experience I've ever experienced in the history of my career, and my entire career has been in social," Tipograph said. Although it was easy for current Instagram users to create Threads accounts, he said, it's unclear how active they will be on the service. Since Threads is so new, it's unclear which kind of audience Threads is attracting, Tipograph said.
Persons: Natasha Blumenkron, Elon Musk, Blumenkron, Adam Mosseri, Mosseri, Rachel Tipograph, MikMak, Linda Yaccarino, Tipograph, It's, I've, Tal Jacobson, Jacobson, Instagram's Mosseri, Brian Wieser, Wieser, Angelo Carusone, Instagram, Carusone, Musk, Nick Fuentes, antisemite, isn't Organizations: Twitter, CNBC, Tesla, Meta, Perion, Companies, Media Matters, America, Media, Free Press, Tech, Facebook Locations: Instagram
Threads is prioritizing a few new features, the head of Instagram, Adam Mosseri said Tuesday. Mosseri said Threads lacked some "obvious features" because Meta wanted to release the app quickly. Threads is about to add several "obvious missing features" that will help the week-old app better compete with Twitter, Adam Mosseri – head of Instagram – said in a Threads post on Tuesday. "We're clearly way out over our skis on this, but the team is pumped to start shipping improvements this week," Mosseri added. These users can easily sign up through the Instagram app and link their two profiles.
Persons: Instagram, Adam Mosseri, Mosseri, Meta, Adam Mosseri –, Instagram –, that's, Twitter, Elon Musk Organizations: Twitter, Elon, European Union Locations: Instagram
Instagram's Twitter rival, Threads, has surged to over 100 million users, riding a hype wave. Meta's vision of a "positive" environment will be better for brands than humans. Instagram's Twitter rival, Threads, has surged to over 100 million users in less than a week, an eye-popping figure that shows the sheer size of the hype wave it's riding. But the app has a fatal flaw that will ultimately doom it to mediocrity: It's going to be boring. And that means despite the early outburst of enthusiasm, Threads — like Instagram — might end up being better for brands than for humans.
Persons: Instagram, hasn't, Adam Mosseri, Smith Organizations: Twitter, Meta Locations: Ukraine, blocklists
Meta employees had relatively low expectations for Threads, the text-based Instagram offshoot that was released Wednesday evening to compete with Twitter. Even Twitter employees were not particularly worried about yet another competitor showing up. He said in his Threads post that the growth was "insane." Threads is 'serious competition'A private worker poll on Blind seen by Insider showed that nearly 70% of about 200 Twitter employees responded "yes" to the prompt "Threads, RIP Twitter?" Meanwhile, remaining Twitter employees are "just trying to keep their heads down and work on payments and video," one of the people familiar with the company said.
Persons: Adam Mosseri, Elon Musk, Mark Zuckerberg, Mosseri, I'd, Zuckerberg, Musk, tweeting, Linda Yaccarino, Yaccarino, Mark Mahaney, Mahaney Organizations: Meta, Twitter, Facebook, Elon, Evercore ISI Locations: China, jumpstart
July 10 (Reuters) - Meta Platforms' (META.O) Twitter rival Threads crossed 100 million sign-ups within five days of launch, CEO Mark Zuckerberg said on Monday, dethroning ChatGPT as the fastest-growing online platform to hit the milestone. The app's sprint to 100 million users was much speedier than that of OpenAI-owned ChatGPT, which became the fastest-growing consumer application in history in January about two months after its launch, according to a UBS study. Mastodon has about 7.7 million total users, although fewer than 2 million of them actively use the service, according to daily user counts it provides. [1/2]Meta Threads app logo is seen in this illustration taken, July 6, 2023. Currently, there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.
Persons: Mark Zuckerberg, dethroning ChatGPT, Zuckerberg, Matthew Prince, Dado Ruvic, Jack Dorsey, Musk, Adam Mosseri, Meta, Katie Paul, Akash Sriram, Zaheer Kachwala, Sriraj Kalluvila, Rashmi Aich, Nick Zieminski Organizations: Elon Musk, UBS, Twitter, REUTERS, Meta, Thomson Locations: New York, Bengaluru
The results underscore the risk Meta poses to Twitter’s business and raise questions about how, or if, Twitter can stem its losses. Twitter traffic had already been trending downward for months, according to data from the internet infrastructure company Cloudflare and the web analytics firm Similarweb. “Twitter traffic tanking,” Prince said as he posted the chart. A Twitter rival but not quite a Twitter replacementFueling Threads’ rapid growth has been Meta’s use of Instagram as a springboard to sign up new users, along with what many Threads users have identified as a dissatisfaction with Twitter. But after a Threads user pointed out that the new app was not featured in Twitter’s trending topics tab, Zuckerberg replied “Concerning” with a crying-laughter emoji.
Persons: Mark Zuckerberg, Elon Musk, Zuckerberg, Twitter didn’t, Cloudflare, Matthew Prince, ” Prince, Similarweb, , David Carr, We’ve, Alex Stamos, , Stamos, ” Stamos, Kim Kardashian, Jeff Bezos, Axios, Adam Mosseri, Mosseri, Musk Organizations: Washington CNN, Twitter, Meta, Elon, CNN, , Stanford Internet Observatory, Facebook
[1/2] Meta Threads app logo is seen in this illustration taken, July 6, 2023. REUTERS/Dado Ruvic/IllustrationJuly 10 (Reuters) - Meta Platforms' (META.O) Twitter rival Threads crossed 100 million sign-ups within five days of launch, CEO Mark Zuckerberg said on Monday, dethroning ChatGPT as the fastest-growing online platform to hit the milestone. "That's mostly organic demand, and we haven't even turned on many promotions yet," Zuckerberg said in a Threads post announcing the milestone. The app's sprint to 100 million users was much speedier than that of OpenAI-owned ChatGPT, which became the fastest-growing consumer application in history in January about two months after its launch, according to a UBS study. Currently, there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.
Persons: Dado Ruvic, Mark Zuckerberg, dethroning ChatGPT, Zuckerberg, Matthew Prince, Musk, Adam Mosseri, Meta, Katie Paul, Akash Sriram, Zaheer Kachwala, Sriraj Kalluvila, Rashmi Aich, Nick Zieminski Organizations: REUTERS, Elon Musk, UBS, Twitter, Meta, Thomson Locations: New York, Bengaluru
Instagram's Twitter rival, Threads, has surged to over 100 million users, riding a hype wave. But the new "conversation" platform has a fatal flaw: It's going to be boring. Instagram's Twitter rival, Threads, has surged to over 100 million users in less than a week, an eye-popping figure that shows the sheer size of the hype wave it's riding. But the app has a fatal flaw that will ultimately doom it to mediocrity: It's going to be boring. And that means despite the early outburst of enthusiasm, Threads — like Instagram — might end up being better for brands than for humans.
Persons: Instagram, hasn't, Adam Mosseri, Smith Organizations: Twitter, Meta Locations: Ukraine, blocklists
Last week, Meta launched its latest social media venture, a Twitter alternative called Threads. For social media start-ups, attracting an audience is crucial to scaling a new product — but it can be near impossible to lure loyal users away from other platforms. New Threads accounts can easily migrate their information from Instagram, sharing their account data and username between the platforms. They have this pattern now of either launching or creating spin-off social media networks based on what's most popular at the time, then do it under their brand," Caraballo said. "It just is so dystopian to have one single person basically who oversees the entirety of all social media, at least in the Western world," Caraballo told Insider.
Persons: Mark Zuckerberg, Alexis Ohanian, Ohanian, , Instagram, Sarah Oh, we've, Adam Mosseri, Alex Heath, Elon, Alejandra Caraballo, Harvard Law School's, Caraballo, WhatsApp —, Elon Musk, Meta Organizations: Meta, CBS, Boston Herald, Twitter, Harvard Law, Facebook, Federal Trade Commission Locations: Instagram
In this photo illustration, the Threads logo by META is displayed on a smartphone with Twitter logo in the background. User traffic on Twitter has slowed since the launch of Meta 's text-based platform Threads, which has already surpassed 100 million sign-ups since its debut last week. "Threads reached 100 million sign ups over the weekend. The company said Twitter's web traffic is down 11% compared with the same days in 2022. Threads reached the 100 million milestone even faster than OpenAI's generative chatbot ChatGPT, which surpassed 100 million monthly users in two months.
Persons: Adam Mosseri, Mark Zuckerberg, Twitter, Matthew Prince, Similarweb, Mosseri, Elon Musk, Alex Spiro, Zuckerberg Organizations: Meta, Twitter Locations: U.S, Europe
New York CNN —At the start of last year, Meta CEO Mark Zuckerberg was in the hot seat. But then, the attention of lawmakers, media and the tech world writ large abruptly shifted to another tech billionaire: Elon Musk. While Twitter users have lamented what Musk’s ownership has meant for the platform, it may be the best thing that could have happened for Zuckerberg. A billion-user opportunityThe distraction and chaos of Musk’s Twitter takeover could hardly have come at a better time for Zuckerberg and Meta. The Twitter-Threads battle has raised the stakes for another fight: a cage fight that Musk and Zuckerberg have spent the past several weeks planning.
Persons: Mark Zuckerberg, Elon, Twitter, Musk, Zuckerberg, , , Herbert Hovenkamp, , he’s, Meta, Musk’s, “ Elon, Meta —, Donald Trump, Instagram, Adam Mosseri, Zuckerberg’s Organizations: New, New York CNN, Facebook, Apple, Meta, Twitter, University of Pennsylvania’s Carey Law School, Instagram, SpaceX, YouTube Locations: New York, Cambridge
Maintaining that idealistic vision for Threads - which attracted more than 70 million users in its first two days - is another story. To be sure, Meta Platforms (META.O) is no newbie at managing the rage-baiting, smut-posting internet hordes. For starters, the company will not extend its existing fact-checking program to Threads, spokesperson Christine Pai said in an emailed statement on Thursday. Asked by Reuters to explain why it was taking a different approach to misinformation on Threads, Meta declined to answer. INTO THE FEDIVERSEFurther challenges in moderating content are in store once Meta links Threads to the so-called fediverse, where users from servers operated by other non-Meta entities will be able to communicate with Threads users.
Persons: Mark Zuckerberg, Elon Musk, Zuckerberg, Christine Pai, Pai, Adam Mosseri, Instagram, satanists, Donald Trump, Meta's Pai, Alex Stamos, Solomon Messing, Katie Paul, Kenneth Li, Matthew Lewis Organizations: YORK, Meta, Reuters, New York Times, West Bank, Conservative, Stanford Internet Observatory, Center for Social Media, New York University, San, Thomson Locations: San Francisco
Adam Mosseri, who oversees both Instagram and the text-based, Instagram-powered Threads, offered the commentary in an unusually candid post on the new social network on Friday. Meta representatives did not immediately respond to CNBC's request for comment on whether Meta would downrank news or political content on Threads as the company has periodically done on other platforms. Mosseri's comment came even as Meta fights to prevent governments from forcing the company to pay newsrooms for the content that Meta leverages for advertises and engagement. new legislation would require Meta to pay money to Canadian newsrooms, something that would cost both Google and Meta an estimated $329 million Canadian dollars against billions of advertising revenue. In response, Meta blocked Canadian outlets from appearing on Meta and Instagram search results, a restriction that would presumably apply to Threads if the platform's search functionality is expanded.
Persons: Adam Mosseri, we're, Mosseri, Meta Organizations: Commonwealth Club, Meta, Google, Elon Locations: San Francisco , California, Canada, Australia
Elon Musk and Mark Zuckerberg remain at each others' throats following the launch of Threads. The squabble has ramped up a notch after Twitter threatened to take Meta to court over Threads. It's getting a bit pitiful for Elon Musk and Mark Zuckerberg as their feud continues to escalate, following the launch of Threads. In Musk's case, Twitter CEO Linda Yaccarino should bring a level-headedness that her colleague is clearly lacking. These include hashtags, a "following" feed, and a messaging function, which means Threads is still a skeletal project.
Persons: Elon Musk, Mark Zuckerberg, haven't, Musk, Alex Spiro, Zuckerberg –, Meta, Andy Stone, Sheel Mohnot, Zuckerberg, Zuck, who's, He's, Alex Heath, Linda Yaccarino, Adam Mosseri, Mosseri Organizations: Meta, Twitter, UFC Locations: San Francisco
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