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[1/3] Bottles of non-alcoholic beer and dishwasher soap are pictured at Anheuser-Busch InBev brewery in Leuven, Belgium November 25, 2019. The maker of Budweiser, Stella Artois and Corona repeated its 2023 forecast that core profit (EBITDA) would grow in line with its medium term outlook of between 4% and 8%, with revenue to grow ahead of EBITDA. He said AB InBev would invest more in Bud Light over the summer. First-quarter results of AB InBev's rivals Heineken and Carlsberg also showed consumer willingness to absorb higher prices. AB InBev's core profit rose by 13.6% on a like-for-like basis to $4.76 billion, compared with the 5.6% average increase expected in a company-compiled poll.
[1/3] Bottles of non-alcoholic beer and dishwasher soap are pictured at Anheuser-Busch InBev brewery in Leuven, Belgium November 25, 2019. REUTERS/Francois LenoirSummarySummary Companies Q1 core profit up 13.6% vs consensus 5.6%Beer volumes up 0.4%, buoyed by ChinaRetains 2023 forecast of 4-8% core profit riseBRUSSELS, May 4 (Reuters) - Anheuser-Busch InBev (ABI.BR), the world's largest brewer, reported higher than expected first-quarter earnings on Thursday as consumers bought its beers at sharply higher prices. Revenue, however, rose sharply, as the company pushed through price increases and some consumers switched to more expensive beers or package formats. First-quarter results of AB InBev's rivals Heineken and Carlsberg also showed consumer willingness to absorb higher prices. AB InBev's core profit rose by 13.6% on a like-for-like basis to $4.76 billion, compared with the 5.6% average increase expected in a company-compiled poll.
Budweiser owner AB InBev is the largest brewer in the world. Budweiser-owner Anheuser-Busch InBev on Thursday reported a jump in profit for the first quarter, saying the beer industry had proved resilient despite inflationary pressures. Underlying profit attributable to shareholders came in at $1.3 billion, up from $1.2 billion during the same quarter last year. In April — following the reporting period — AB InBev faced online backlash against its Bud Light brand after a brief social media partnership with a transgender influencer. Online personalities called for a boycott of the beer, while others said AB InBev did not show enough subsequent support for the TikTok star, Dylan Mulvaney.
"Is Chairman Powell going to say, 'It is likely that we pause now and assess what the economy is going to do?' "The tone on that balance is going to be very critical to how the market is going to move next week." "What is [Powell] going to do? June Fed meeting The betting on Wall Street right now is that, after next week, the Fed will standpat at its next meeting six weeks later, on June 13-14. Beyond Apple, some 161 other companies in the S & P 500 index are scheduled to report latest-quarter results next week.
An article about Bud Light sales being down 80 percent and its entire marketing team being fired following the brand’s collaboration with transgender influencer Dylan Mulvaney stems from a satirical website. Mulvaney’s sponsorship with Bud Light triggered a conservative backlash. An Anheuser-Busch spokesperson told Reuters via email that the claim that sales were 80% down was not true. Reuters has debunked other claims related to the Mulvaney, including one saying the company CEO resigned (here), or apologized (here). A screenshot that says Bud Light sales are down 80% stem from a satire article.
A spokesperson for brewing company Anheuser-Busch told Reuters that online claims its CEO apologized for its collaboration with social media influencer Dylan Mulvaney are false. “I can confirm that these statements are inaccurate and there is no truth to them,” a spokesperson for Anheuser Busch told Reuters in an email. Reuters also could not find any credible news outlet reporting that the CEO of the company had apologized for the partnership. The claim that the company apologized appears to have originated from a satirical website called Dunning-Kruger-Times (here). The claim that Anheuser-Busch’s CEO apologized for company’s partnership with Dylan Mulvaney was originally published by a satirical website.
An article about Budweiser, a brand owned by brewing company Anheuser-Busch, losing $800 million in one day following its collaboration with transgender social media influencer Dylan Mulvaney stems from a satirical website but has been mistaken as authentic online. The claim originated from a satirical website called Patriot Party Press (here). The stock price graphic for Anheuser-Busch’s parent company AB InBev SA shows no significant losses visible in the first few days of April (here), (here). On Monday, its stock price had dropped 2.8% to $64.96 at the closing bell but rose again to $65.50 on April 11 as of this article’s writing. An article about Budweiser losing $800 million in one day was originally published by a satirical website.
Johnnie Walker maker Diageo appoints Debra Crew CEO
  + stars: | 2023-03-28 | by ( Hanna Ziady | ) edition.cnn.com   time to read: +2 min
London CNN —One of the world’s largest alcoholic drinks companies has appointed its first female CEO. Diageo, which makes Guinness beer and Johnnie Walker whisky, said Tuesday that chief operating officer Debra Crew would succeed Ivan Menezes, who will retire from the company after 10 years at the helm. Diageo is the seventh-largest member of the FTSE 100 (UKX) index and will now become the largest UK-listed company led by a woman. There are just nine other FTSE 100 (UKX) companies led by women, including pharmaceutical company GlaxoSmithKline (GLAXF) and bank NatWest. Diageo is the world’s fourth biggest alcoholic drinks company by market value, after AB InBev (BUD) and China’s Wuliangye Yibin and Kweichow Moutai.
Anheuser-Busch is building an entertainment division, Insider has learned, the latest big marketer to turn to Hollywood to reach consumers who are increasingly glued to ad-free streaming services. The AB InBev effort is under a new, unannounced entity called draftLine Entertainment, a part of its internal ad agency, draftLine. DraftLine Entertainment is being run by AB InBev marketer Lauren Denowitz as global studio head, reporting to VP Fábio Baracho. The world's biggest brewer, AB InBev is well known for its marketing. In the case of AB InBev, entertainment is a way to promote the beer category at large over any individual brand.
Carlsberg shares have risen more than 60% during Hart's tenure, outperforming AB Inbev and Heineken, whose shares have dropped around 47% and risen around 45% respectively. Carlsberg's shares fell 3.5% at market open in Copenhagen, but later pared losses and were 0.7% lower at 1118 GMT. "Cees 't Hart has delivered remarkable results during his time at Carlsberg," Supervisory Board Chair Henrik Poulsen said. It is also seeking an option to buy back the Russian business in the future. With only around 16% of revenue coming from Eastern Europe, Carlsberg's biggest markets are Western Europe and Asia.
Beer Drinkers Cut Back as Bud Brewer AB InBev Raises Prices
  + stars: | 2023-03-02 | by ( Peter Stiff | ) www.wsj.com   time to read: 1 min
Brewer AB InBev said revenue rose in the U.S. thanks to higher selling prices and its strategy to push into more premium brews. Budweiser brewer Anheuser-Busch InBev SA reported a fall in sales volumes for the fourth quarter as drinkers in North America bought less of the company’s beer amid rising prices. The drop comes as companies across the consumer-products industry grapple with how much they can raise prices to offset rising costs without deterring shoppers. For much of the past year, AB InBev said drinkers weren’t giving up their brews despite inflation’s bite, though that trend appeared to end in the last quarter.
AB InBev CEO Michel Doukeris on mixed Q4 earnings
  + stars: | 2023-03-02 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAB InBev CEO Michel Doukeris on mixed Q4 earningsAB InBev CEO Michel Doukeris joins CNBC's 'Squawk Box' to discuss revenue gains following price increases, rebuilding consumption levels in China, and forecasts for timing inflation moderation.
AB InBev's sales and earnings declined in China due to a strict zero COVID policy that was suddenly dropped in December. In the United States, AB InBev's largest market, profit and revenue increased, largely because of price increases, although those same increases, along with harsh winter weather in December, cut into beer sales in volume terms. REUTERS/Toby Melville 1 2Brewers have raised beer prices in response to higher energy and raw materials costs, and both Heineken (HEIN.AS) and Carlsberg (CARLb.CO) have warned of reduced beer consumption in Europe because of the increases. For the whole year, core profit growth was 7.2%. AB InBev also increased its full-year dividend to a proposed 0.75 euros from 0.50 euros in each of the past two years.
AB InBev beats profit expectations despite selling less beer
  + stars: | 2023-03-02 | by ( ) www.reuters.com   time to read: +1 min
BRUSSELS, March 2 (Reuters) - Anheuser-Busch InBev (ABI.BR), the world's largest brewer, expanded its profit by slightly more than expected in the fourth-quarter despite selling less beer, notably in North America and Asia. However, it more than compensated for the decline with higher prices. The company's core profit - earnings before interest, tax, depreciation and amortisation - rose 7.6% on a like-for-like basis to $4.95 billion, above the 7.1% gain expected by analysts in a company-compiled poll. The Belgium-based company said that core profit would grow in 2023 in line with its medium-term outlook range of 4% to 8%, with revenue expanding at a higher rate than profit. Reporting by Philip Blenkinsop; Editing by Sudip Kar-Gupta and Christopher CushingOur Standards: The Thomson Reuters Trust Principles.
Molson Coors has been told to pull an advert that implies rival light beers "taste like water." The NAD recommended that Molson Coors discontinue its 2022 ad promoting Miller Lite that said "light beer shouldn't taste like water. The 15-second spot shows a man cycling up a hill before stopping and pouring an "extremely lite beer" on himself. In 2019 AB InBev was sued by Molson Coors over a Super Bowl ad campaign highlighting the use of corn syrup in the brewing process for Miller Lite and Coors Lite. Molson Coors and AB InBev didn't immediately respond to requests for comment from Insider made outside normal working hours.
Brewer Anheuser-Busch InBev SA has scored at least a temporary win in the long-running battle over light beer brands’ marketing claims. BBB National Programs’ National Advertising Division, an ad-industry self-regulatory group, determined that Molson Coors Beverage Co. should stop marketing its light beer products by implying that those produced by rivals have little or no flavor. Molson Coors plans to appeal, according to Chief Communications Officer Adam Collins. A final decision in the Molson Coors case should come down next month, she said. In 2019, Molson Coors sued AB InBev over a Super Bowl campaign highlighting the fact that Miller Lite and Coors Light use corn syrup in the brewing process.
Squeezed by inflation, people are drinking at home again. The shift is causing whiplash for companies like Budweiser brewer Anheuser-Busch InBev SA, which had to pivot during the pandemic when consumers were stuck at home in lockdown and then flocked back to bars and restaurants when restrictions were lifted. Consumers in December said they were dining out less and eating at home more than they had over the past year, and they planned to eat at home even more in the coming month, according to a survey across 15 countries by Ipsos, a survey-based research company. AB InBev, which charts consumer trends through online panels, has received similar feedback.
The Super Bowl ads on Sunday are poised to promote an unusual mix of alcohol brands, gambling and Jesus. The Super Bowl still regularly draws an audience of around 100 million people, making it TV’s biggest event of the year and advertising’s biggest night. Planters’ Super Bowl ad features comedians mocking Mr. Peanut. The ads are likely to strike a lighter tone than the occasionally somber messages of Super Bowl ads in recent, highly politicized years or the early pandemic, said Anjali S. Bal, an associate professor of marketing at Babson College. Many Super Bowl advertisers have again released their ads well before Super Bowl Sunday to increase their chances of being seen.
How Budweiser Tackled a Beer-Free World Cup
  + stars: | 2023-02-09 | by ( Katie Deighton | ) www.wsj.com   time to read: +9 min
In the end, the brewer found a way to navigate the World Cup beer-free and roll with the media attention that the alcohol ban generated. Soccer’s 2022 FIFA World Cup in Qatar ran from Nov. 20 to Dec. 18. World Cup sponsors Kia and Adidas similarly maintained their reputational scores, according to the Morning Consult data. Budweiser doesn’t pay a reported $75 million for the official beer sponsorship of the World Cup just to serve beer at stadiums. But the ban on alcoholic Budweiser undermined the impetus for being at the World Cup, Mr. Marcondes said.
Buying a Super Bowl can be a big risk because it's a big investment months ahead of the game. Diageo CEO Ivan Menezes said during the company's January earnings call that its brand Crown Royal will run its first Super Bowl ad this year. Anheuser-Busch's move is an indication that the sky-high price of running a Super Bowl ad is getting harder for companies to justify. Bookings typically happen in May, said one ad agency exec who's purchased many Super Bowl ads for clients, including this year. Super Bowl ad slots sold briskly for both Fox this year and NBC last year.
The Super Bowl could be the most lucrative day for Twitter's ad business since Elon Musk's takeover. A handful of Super Bowl advertisers are poised to spend on Twitter on gameday weekend later this month, handing the beleaguered social media giant's ad business a much-needed boost, according to industry sources. A promoted trend costs $700,000 during the Super Bowl, compared to $100,000 on an ordinary day, Ad Age first reported. Upfront Super Bowl bookings on Twitter are still lower than in previous years, according to people familiar with the matter. To be sure, many big Super Bowl advertisers have no plans to appear on Twitter this time around.
The partnership marks Molson Coors' return to the Super Bowl after a hiatus of 33 years, according to the company. That agreement ended in 2022, and Molson Coors is making a splashy return to the advertising event with an ad campaign specifically leading up to its Super Bowl spot. during the Super Bowl ad. Multiple endings have been filmed, and even Molson Coors' CEO doesn't know how the commercial will end, they said. Correction: This article has been updated to correct how long Molson Coors has been unable to advertise during the game.
A Covid-19 trend of drinkers flocking to spirits instead of beer is continuing to pressure brewers, making now a good time to sell shares of Anheuser-Busch InBev , according to UBS. The firm on Thursday downgraded shares of the beverage company to sell from neutral and slashed its price target to €53 from €57. "Our analysis suggests the beer category is unlikely to benefit from deceleration in premium and above spirits," said Oliver. Overall, UBS expects that Anheuser-Busch InBev will struggle to grow in 2023 and 2024 and face an additional currency exchange headwind in the latter year. Deutsche Bank on Thursday also downgraded shares of Anheuser-Busch InBev to hold from buy, saying that the company is still well-placed but is not "broadly fairly valued."
Here are the Thursday's biggest calls Wall Street: Credit Suisse upgrades AECOM to outperform from neutral Credit Suisse said the company is a key beneficiary of infrastructure stimulus. UBS reiterates Apple as buy UBS said it's sticking with its buy rating on the stock but is concerned about App Store revenue declines. Credit Suisse upgrades Boeing to neutral from underperform Credit Suisse said in its upgrade of Boeing that it sees "stronger aircraft deliveries." RBC names Meta a top 2023 pick RBC said it sees "multiple expansion" on the horizon for Meta shares. " Rosenblatt reiterates Disney as buy Rosenblatt said activist investor Nelson Peltz's push for a Disney board seat could help shares.
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But the CEO of one of the leading non-alcoholic beer companies said that the demand for non-alcoholic brews is booming well beyond a single month. "This is the moment we've been waiting for in the category," Bill Shufelt, Athletic Brewing CEO, said on CNBC's "Squawk Box "on Wednesday. Long a sleepy category within the broader industry of beer, non-alcoholic beer has seen its growth skyrocket in recent years as bigger beer giants like AB InBev and Heineken launch new products as well as the emergence of independent brewers like Athletic Brewing. The lack of quality non-alcoholic beer options was the impetus for Shufelt, a former trader at Steve Cohen's Point72 Asset Management, to start the Connecticut-based company in 2017, which solely focuses on non-alcoholic brewing. Shufelt said that non-alcoholic beers now make up more than 2% of all beer sold at U.S. grocery stores, and at some national chain retailers, it is upwards of 8% of their beer category.
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