An M&Ms spokesperson said that Maya Rudolph's first appearance as the brand's spokesperson and "Chief of Fun" will be in the upcoming Super Bowl LVII M&M advertising campaign.
"Maya will serve as the brand's new spokesperson, allowing the colorful cast of M&Ms spokescandies to step away and embrace a new path to pursue other passions," the spokesperson said.
The brand began making changes to its walking, talking M&M's characters early last year, replacing the shoes of both the brown and green female M&M's.
Most notably, Mars Wrigley, the maker of the popular chocolate candy, replaced the green M&M's high-heeled go-go boots with sneakers.
By December 2020, the new mascot was deemed a fully grown peanut by December 2020, Esquire reported at the time.