Read previewIf you opened Instagram last July 5, the buzz about Threads was hard to miss.
Threads plans to become more independent, but Instagram still drives a lot of the trafficRecent data from Emarketer found that Instagram has been a big driver of users to Threads — out of Threads' 29 million US users in 2023, 21% were Instagram users, while in 2024, that share rose to 29% out of 41.7 million users.
Head of Instagram Adam Mosseri confirmed in a recent interview with Platformer that a lot of the platform's users were "coming over from Instagram."
However, Instagram still reminds Threads users who dropped off to keep using the platform, like Kristin Bousquet, a creator who has 5,412 followers on Threads.
"Just having the ability to go to someone's Instagram account from Threads, and vice versa, keeps it top of mind," he said.
Persons:
—, Instagram, Jasmine Enberg, Adam Mosseri, Mosseri, Francis Dominic, Kristin Bousquet, Bousquet, Lindsey Gamble, Taylor Swift, Jackie Pimental, Emarketer, Meta
Organizations:
Service, Business, Meta, Sports, Twitter
Locations:
Instagram