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☆ At the first Olympic Village 100 years ago, athletes slept in wooden huts and drank wine twice a day. See what it was like to stay there.
▼ + stars: | 2024-07-26 | by ( Lydia Warren | ) www.businessinsider.com time to read: +1 min

When Paris hosted the Olympics in 1924, it was the first time athletes stayed together in a village. The Olympic Village made its debut at the 1924 Paris Olympics. Hulton Archive/Getty ImagesBefore 1924, delegations stayed in hotels, military buildings, or with local families in host cities, according to the Olympics Studies Centre. "A contract has to be formed and charges have to be fixed each time," the IOC said. The organizers of the 1924 Paris Olympics also believed housing athletes together had benefits beyond logistics and cost.

Persons: Frantz Reichel Organizations: Paris, Hulton, Olympics Studies, International Olympic Committee, Asian Social, Canadian Center of Science, IOC, Paris Games

☆ The stock market is gearing up for its rate cut era
▼ + stars: | 2024-07-26 | by ( Krystal Hur | ) edition.cnn.com time to read: +4 min

Data Thursday showed the economy expanded at a robust 2.8% annualized rate during the second quarter, blowing past economists’ expectations. While the Fed has penciled in just one rate cut for this year, traders are betting on up to three, according to the CME FedWatch Tool. While the market was broadly higher on Friday, the S&P 500 and Nasdaq on Wednesday logged their worst daily performances since 2022. Shares of smaller companies tend to perform poorly when rates are high, since they have more floating rate debt than their larger counterparts. Investors are also picking at other areas of the market poised to gain when rates come down.

Persons: —, Dow, Russell, Stephen Lee Organizations: New, New York CNN, Federal Reserve, Big Tech, Nasdaq, MRB Partners, YouTube, Logan Capital Locations: New York

☆ New York Will Allow Beth Israel Hospital to Close
▼ + stars: | 2024-07-26 | by ( Joseph Goldstein | More About Joseph Goldstein | ) www.nytimes.com time to read: +1 min

The conditions are aimed at ensuring that nearby hospitals aren’t overwhelmed by the increase of patients expected after Beth Israel closes. The Health Department said Beth Israel must fund an expansion of the emergency room at Bellevue, the flagship of the city’s public hospital system. Another condition is that Beth Israel must run an urgent care center, open 24 hours a day, 7 days a week, for three months. A spokesman for the Mount Sinai hospital system, Loren Riegelhaupt, said in a statement that Beth Israel would remain open and accept patients, for now. Beth Israel was founded in 1889, initially as a dispensary serving mainly Jewish immigrants on the Lower East Side.

Persons: Beth Israel, Loren Riegelhaupt Organizations: NYU Langone Health, The Health Department Locations: Manhattan, Bellevue, Beth, Mount Sinai

☆ 2 lions made a mile-long swim across a crocodile-infested channel in search of mates. It's a sign of how desperate the animals are getting.
▼ + stars: | 2024-07-25 | by ( Jenny Mcgrath | ) www.businessinsider.com time to read: +4 min

Read previewTwo lions recently proved that there's no river wide enough to keep them from potential mates. In February, the pair of brothers, Jacob and Tibu, swam for nearly a mile across a channel between two lakes in Uganda's Queen Elizabeth National Park. This story is available exclusively to Business Insider subscribers. Advertisement"We didn't know lions could do this," Braczkowski, told Business Insider in an email. And when it does come down to a fight, Jacob probably wouldn't be all that helpful to Tibu, Packer said, "but he's still better than nothing."

Persons: —, Jacob, Tibu, Alexander Braczkowski, Braczkowski, Craig Packer, Bosco Atukwatse, King, Packer, wouldn't Organizations: Service, Uganda's Queen Elizabeth, Griffith University, Business, Lions, New, University of Minnesota's Lion Locations: Uganda's Queen, Uganda, what's

☆ It may already be too late for the Fed to stop a recession, former central bank president says
▼ + stars: | 2024-07-25 | by ( Filip De Mott | ) www.businessinsider.com time to read: +4 min

"Although it might already be too late to fend off a recession by cutting rates, dawdling now unnecessarily increases the risk," the former New York Federal Reserve President said. But to Dudley, even this is too late, and central bankers would do better to pivot rates at next week's policy meeting. AdvertisementAccording to Dudley, this slowdown points to fewer jobs down the road, and an uptick in unemployment could set off a near-certain recession indicator: the Sahm Rule. Despite this, Dudley suggested that the Fed might not be as concerned about breaching the Sahm Rule as it should be. According to Dudley, there are two other reasons the Fed may be waiting for September to cut rates.

Persons: —, Bill Dudley, dawdling, Dudley, Jerome Powell, Claudia Sahm, I'm Organizations: Service, Bloomberg, New York Federal, Business, Fed Locations: Dudley

☆ A millennial moved from California to Utah for a lower cost of living. A few months later, she's hoping to move back.
▼ + stars: | 2024-07-25 | by ( Noah Sheidlower | ) www.businessinsider.com time to read: +6 min

After just under three months of living in Utah, she's already planning to move back. She settled on Salt Lake City, which in recent years has become a business and tech hub. She's already gearing up to move back to San Diego once her kid is older and she's more financially stable. She said the food was "infinitely better" in San Diego with much more variety, and San Diego had many more cultural and entertainment opportunities. She hopes to raise her salary to about $200,000, which she feels would be enough to live more comfortably in San Diego.

Persons: Kate M, she's, Kate, Utah Kate, San, I've, wouldn't, didn't, It's, She's, California Kate, — Organizations: Service, Business, San Diego, LA Locations: San Diego, Utah, California, San, Salt Lake City, Arizona, Los Angeles, Diego, South Utah, She's

☆ OpenAI announces a search engine called SearchGPT; Alphabet shares dip
▼ + stars: | 2024-07-25 | by ( Hayden Field | ) www.cnbc.com time to read: +3 min

OpenAI on Thursday announced a prototype of its own search engine, called SearchGPT, which aims to give users "fast and timely answers with clear and relevant sources." Since the launch of ChatGPT in November 2022, Alphabet investors have been concerned that OpenAI could take market share from Google in search by giving consumers new ways to seek information online. Alphabet shares were trading about 2.5% lower on Thursday, while the Nasdaq was up slightly. The SearchGPT announcement follows OpenAI's launch last Thursday of a new AI model, "GPT-4o mini." Last year, OpenAI Chief Operating Officer Brad Lightcap told CNBC: "The world is multimodal.

Persons: Sundar Pichai, OpenAI, Siri, Sarah Friar, Kevin Weil, Brad Lightcap Organizations: ChatGPT, Google, Nasdaq, Microsoft, Apple, Planet Labs, Twitter, Facebook, CNBC

Lovevery's toys are inspired by the homemade ones Rolph made for her son, each designed to nurture a specific developmental milestone. Launching with a single productPrior to starting Lovevery, Rolph was a co-founder of organic baby food company Happy Family, which launched in 2005. Zach Voss | CNBC Make ItThe duo decided to start simple, focusing on a single product: a play gym. They spent nearly two years relying on $2 million in seed funding to develop Lovevery's play gym, finally launching it in 2017. Lovevery's first product, the Play Gym, launched in 2017.

Persons: Jessica Rolph, Roderick Morris, Rolph, Morris, She'd, Morris —, Zach Voss, Lovevery, we'll, Raffi Paul Organizations: Boise -, CNBC Locations: Boise, Boise - Idaho, Boise , Idaho, Asia

☆ Parisian Airbnb hosts are raking it in this summer as hotels suffer
▼ + stars: | 2024-07-25 | by ( Eliza Relman | ) www.businessinsider.com time to read: +8 min

Many will stay in the French capital's tens of thousands of hotel rooms, but many others are opting for short-term rentals, including Airbnbs. There are 44% more short-term rentals listed in Paris than there were last summer, according to AirDNA, a collector of industry data. The French capital had the fastest-growing short-term rental market in the EU over the last year, according to Lighthouse, a firm that analyzes the hotel market. National lawmakers are also poised to raise taxes on income from short-term rentals as a way to encourage homeowners to rent out their properties long-term. Airbnb, which dominates the short-term rental market in France, has leveraged the Olympics to expand its roster of hosts and guests in France.

Persons: —, Airbnb, Dave Stephenson, it's, AirDNA, RICCARDO MILANI, Blake Reiter, Reiter, they're, John van Hasselt, Anne Hidalgo, Hidalgo, wouldn't, " Reiter Organizations: Service, Olympic, Business, Games, City of, Getty, Time, Olympic Games Locations: Paris, That's, EU, France, City, Weeks

☆ Venezuela election: Young opposition voters prepare to leave the country if Maduro is reelected
▼ + stars: | 2024-07-25 | by ( Stefano Pozzebon | ) edition.cnn.com time to read: +5 min

A staunch supporter of Venezuela’s opposition movement, she’s buoyant about her coalition’s chances to win this Sunday’s presidential election. “The alternative is to go somewhere else to look for a better life,” she told CNN. “The plan B is packing your bags and the border,” he told CNN. We ask them to come back and to help us to rebuild the country,” he told CNN. He is able to see them “about once a year, otherwise it’s videocall,” he told CNN.

Persons: – Venezuela’s, Nicolás Maduro, ”, Edmundo González, Julio César Pérez, Víctor Medina, “, Panamá, ODH, Leáñez’s, Rafael Cabrera, Cabrera, Leáñez, Rhonny Zamora, …, ” Maduro, González, It’s, González’s, María Corina Machado Organizations: CNN, González, Sunday, Homeland Locations: Venezuela, Colombia, United States, Brazil, Miami, Maracay, Madrid, Spain

☆ Biden says the fight for democracy is bigger than him, so he decided to 'pass the torch' to Harris
▼ + stars: | 2024-07-25 | by ( Brent D. Griffiths | ) www.businessinsider.com time to read: +4 min

"I've decided that the best way forward is to pass the torch to a new generation," he said. "In this sacred space, I am surrounded by portraits of extraordinary American presidents," Biden said. First lady Jill Biden released a handwritten note to supporters to underline the president's push to hand the torch to Harris. Love,Jill pic.twitter.com/NakOWknWlC — Dr. Jill Biden (@DrBiden) July 25, 2024Republicans have been furious over Biden's decision. Despite the focus on Harris, Biden was clear that he intends to make the most of his remaining months in office.

Persons: —, Joe Biden, Biden, I've, Donald Trump, Lyndon B, Johnson, George Washington, Thomas Jefferson, Abraham Lincoln, Kamala Harris, Jill Biden, Harris, Joe —, Love, Jill, Jill pic.twitter.com, Dr, Mike Johnson Organizations: Service, Business, FDR, Kamala, Republicans, Trump Locations: COVID

☆ Comparing yourself to Olympians is a losing game
▼ + stars: | 2024-07-25 | by ( Madeline Holcombe | ) edition.cnn.com time to read: +6 min

So what better time to shame yourself about your fitness and body image than during a gathering of the world’s top athletes? But doing so is a losing game. Not everyone can optimize their body for performance the way Olympians do, experts say. Optimizing their bodies for performance is a full-time job for Olympians, she said. You can be inspired to set healthy physical goalsThere are positive ways you can be inspired by Olympians, however, and these can help you approach your goals, Mason said.

Persons: I’m, Jennifer Rollin, Dr, Amadeus Mason, Mason, Dana Santas, ” Mason, “, Santas, ”, didn’t, “ That’s, Rollin, that’s, ’, ” Rollin Organizations: CNN, Emory Healthcare, USA, Games Locations: Rockville , Maryland, orthopedics, Atlanta, United States

☆ Boeing's crewed Starliner flight won't return until at least August, NASA says
▼ + stars: | 2024-07-25 | by ( Michael Sheetz | In Michaeljsheetz | ) www.cnbc.com time to read: +1 min

Boeing's crew spacecraft Starliner will stay docked with the International Space Station into August, NASA confirmed on Thursday, as the mission remains on hold while the company and agency study problems that arose early in the flight. Starliner capsule "Calypso," which carried NASA astronauts Butch Wilmore and Suni Williams to the ISS, has now been in space 50 days and counting. NASA needs to conduct a review that won't happen until the first week of August, Stich said, and only after that review will the agency schedule Starliner's return. Currently, the organizations are analyzing the thruster that was tested in White Sands and this weekend expect to have the Starliner capsule conduct test firings while docked with the ISS. Stich acknowledged again that NASA has contingency plans in case the agency determines that Starliner should return without Wilmore and Williams — alternatives that include using SpaceX's Dragon capsule to bring back NASA's astronauts.

Persons: Butch Wilmore, Suni Williams, Steve Stich, we're, " Stich, Stich, Williams Organizations: International, Station, NASA, Boeing Locations: White Sands , New Mexico, White Sands

Best Grocery Credit Cards of 2024Introduction to Grocery Credit CardsIf you spend a lot of money on groceries, using a rewards credit card that offers bonus rewards at the supermarket makes sense to maximize this necessary expense. Note that credit card lenders may use many different variations of credit score models when considering your application. The ones reviewed here are the best grocery credit cards in 2024, according to Business Insider's team of credit card experts. Best for Cash Back on Groceries With No Annual Fee: Capital One SavorOne Cash Rewards Credit CardBest for cash back on groceries with no annual fee Capital One SavorOne Cash Rewards Credit Card Apply now lock icon An icon in the shape of lock. Best Credit Card for Groceries Frequently Asked QuestionsAre grocery credit cards worth it?

Persons: Rose Gold, Uber Cash, Uber, you'll, Chase, —, airfare, Read, Cash, Cardholders, cardholders Organizations: Business Insider, Citi, Premier, Card, Express, American, Chase Travel, Chase, Sapphire, Hotel, FDIC, CitiTravel.com, EV, Citi Strata Premier, Disney, Uber, Capital One Entertainment, Capital, Walmart, Target, Foods, Amazon, Amazon.com, Visa, Business, Supermarkets, U.S, American Express, Pharmacy, Costco Locations: U.S, AmexTravel.com

☆ Gold skids on profit-taking, with U.S. economic data on radar
▼ + stars: | 2024-07-25 | by ( ) www.cnbc.com time to read: +1 min

Gold prices fell more than 1% on Thursday as investors booked profits ahead of U.S. economic data that could offer more cues on when the central bank will cut interest rates this year and by how much. Spot gold fell 1.2% to $2,369.20 per ounce by 0533 GMT. So, it looks like we are seeing some profit-taking and from a technical perspective, prices could move lower," said Kelvin Wong, OANDA's senior market analyst for Asia Pacific. Traders are expecting that the Fed will deliver a long-awaited rate cut in September. If PCE data shows that inflation is slowing and the Fed can cut rates in September, then we will see a resurgence in gold prices, Wong said.

Persons: Kelvin Wong, OANDA's, Wong Organizations: Asia Pacific, Federal, Gold Locations: U.S

☆ Nickelback, Post Malone, Chris Brown, and other stars took COVID cash despite their accountants' initial concerns about 'perjury' and 'perception problems,' court documents say
▼ + stars: | 2024-07-25 | by ( Jack Newsham | ) www.businessinsider.com time to read: +6 min

You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Congress created the Shuttered Venue Operators Grant in 2021 to help theaters and indie music venues stay in business during the pandemic lockdowns. A 2023 Business Insider investigation found that dozens of wealthy musicians used ineffective oversight and loopholes in the law to line their pockets. But once the law was passed, Strickland said he focused on helping as many people get money as possible. According to an email, he ended up telling NKSFB to pull the application, figuring he was being fed "BS" by a consultant.

Persons: Post Malone, Chris Brown, Nickelback, Lil Wayne, didn't, —, Paul Anka —, David Hickok, Hickok, Bessy Wong, Mickey Segal, Anka, Segal, NKSFB, Kyle Leunissen, Suicideboys, Michael Strickland, Lites, Strickland, Paul Anka Organizations: Service, Small Business Administration, Business, Post, SBA, BI, Billboard Locations: Angeles, American, NKSFB

☆ Maria Corina Machado: The woman behind Venezuela’s opposition movement
▼ + stars: | 2024-07-25 | by ( Stefano Pozzebon | ) edition.cnn.com time to read: +6 min

Machado has described the decision to bar her – upheld by Venezuela’s Supreme Court – as illegitimate, unjustified and unconstitutional. From left: Venezuelan opposition leader Maria Corina Machado, opposition presidential candidate Edmundo Gonzalez Urrutia, and Urrutia's wife Mercedes Lopez wave during their campaign closing rally in Caracas on July 25, 2024, ahead of Sunday's presidential election. CNN: In the economy, your plan is to privatize most Venezuelan public assets, especially in terms of health, oil and education. I do believe in public education, but I do believe that you have to create incentives so the public education can be as competitive and with the same degree of excellence that you have in private education. But you don’t need to own the companies directly for the country to benefit from it.

Persons: María Corina Machado –, Nicolás Maduro, Machado, Hugo Chávez, Chávez, –, Edmundo González, Maria Corina Machado, Edmundo Gonzalez Urrutia, Mercedes Lopez, Federico Parra, doesn’t Organizations: Caracas CNN —, Venezuela, Venezuela’s, CNN International, Getty, CNN, Venezuelan Locations: Caracas, Congress, Venezuelan, AFP, Venezuela, Americas

Baird raised its price target on Apple by $40 to $240. BMO also increased its price target on Amazon to $230, implying upside of 27%. Hutchinson also raised her price target $65, a $3 increase that implies the stock can jump 17.3% over the next year from Wednesday's close. In addition to reiterating his outperform rating, Mizuho managing director Gregg Moskowitz upped his price target by $30 to $850. Analyst William Power reiterated his outperform rating on the tech titan and hiked his price target by $40 to $240.

Persons: Baird, Lorraine Hutchinson, Hutchinson, Birkenstock, — Alex Harring, Paul Lejuez, LULU, Lejuez, LULU YTD, GE Vernova, Mark Strouse, Strouse, Mizuho, Gregg Moskowitz, Moskowitz, LSEG, Stifel, Lamb Weston, Matthew Smith, Smith, FactSet, Cowen, William Power, AAPL, Power, Alex Harring, Brian Pitz, Pitz, Fred Imbert Organizations: CNBC, Apple, BMO, GE, Bank of America, New York Stock Exchange, Citi downgrades, Citi, JPMorgan, Mizuho, Nasdaq, Apple Intelligence, Verizon, BMO Capital Markets, Google, Amazon Locations: Wednesday's, Thursday's, Lululemon, Thursday's premarket

☆ Hugh Jackman makes a triumphant return in 'Deadpool & Wolverine,' and the explanation for how Logan is alive is surprisingly simple
▼ + stars: | 2024-07-25 | by ( Ayomikun Adekaiyero | ) www.businessinsider.com time to read: +5 min

Hugh Jackman's Wolverine may have died in 2017's "Logan," but "Deadpool & Wolverine" came up with a simple way to bring the actor back — the multiverse. Since Marvel announced that Jackman would return as Wolverine, fans have worried the move might tarnish the character's 17-year legacy. "Deadpool & Wolverine" finds a way to bring the character back into the action while still honoring his legacy. AdvertisementDeadpool digs up Jackman's 'Logan' Wolverine at the beginning of the filmLaura Kinney (Dafne Keen) buried Wolverine (Hugh Jackman) after he died at the end of "Logan." AdvertisementUltimately, "Deadpool & Wolverine" is not about Jackman's triumphant return as the beloved hero we all knew.

Persons: —, Hugh Jackman's Wolverine, Logan, Jackman, Jackman's Wolverine, Oscar, Fandango, Wolverine, Laura Kinney, Dafne Keen, Hugh Jackman, Deadpool, Ryan Reynolds, We're, Matthew Macfadyen, Deadpool unearths, Jay Maidment, Deadpool's, Henry Cavill, Jackman's Organizations: Service, Marvel, Business, Fox, TVA

☆ The Olympics will challenge mobile-network providers to satiate 15 million attendees' hunger for internet connectivity
▼ + stars: | 2024-07-25 | by ( Chris Stokel-Walker | ) www.businessinsider.com time to read: +7 min

The Olympics will challenge wireless providers as 15 million people seek internet access at once. To meet that expectation, telecommunications companies must bolster Paris' 5G network, the technology system that powers users' mobile-internet access. Harnessing private 5G infrastructureOrange is installing cellphone antennas on boats and extension units in sporting venues to bolster its 5G network. It uses 5G's network-splicing capabilities to reserve a part of the public 5G network for private use. To support the 2024 Olympics' connectivity needs, network providers must prepare to rely on 5G's strength.

Persons: —, they'll, Bertrand Rojat, Rojat, wouldn't, Stephen Giles, Giles, Katherine Ainley, Leila Jordan Organizations: Service, Olympic Games, KT Corp, Olympic, Broadcasters, Prix, UEFA European Football, Stade de France, Rugby, Cisco, NTT Data, International Olympic Committee, Ericsson Locations: Paris, South Korea, Tokyo, France, Orange, French, Ireland

☆ Boeing Starliner officials may know ‘root cause’ of issues with astronaut flight
▼ + stars: | 2024-07-25 | by ( Jackie Wattles | ) edition.cnn.com time to read: +6 min

They then fired the thruster to try out several ways the engines might fire on the way home from space, according to Boeing. Officials said they were able to recreate how the thrusters in space deteriorated during flight with the ground tests. Additional Starliner testingSeparately, engineers may have made headway understanding helium leaks that hampered the first leg of Starliner’s journey. “The key attributes of the flight rationale really are that we understand the helium leaks — we understand the stability of the leaks and how we can manage those, should they get bigger,” Stich said, referring to the possibility that helium leaks affecting the Starliner service module may worsen. NASA and Boeing plan to carry out a review to plan for Starliner’s undocking, which “could be as early as late next week,” according to Stich.

Persons: Mark Nappi, ” Nappi, Boeing’s, Butch Wilmore, Suni Williams, ”, Steve Stich, NASA’s, Still, Butch, Suni, ” Stich, Williams, Wilmore, Stich, Nappi, Starliner’s Organizations: CNN, NASA, Boeing, International Space, Officials, International, Harmony, Station Locations: New Mexico, Starliner, White Sands , New Mexico

☆ These friends have worked at Piggly Wiggly together for 50 years: 'Time flies when you're having fun'
▼ + stars: | 2024-07-25 | by ( Morgan Smith | ) www.cnbc.com time to read: +5 min

Both men, now in their 60s, have worked at the same Piggly Wiggly grocery store in Franklin, Kentucky for 50 years. Haley and Watkins each started working at the store full time as associates after graduating high school. The average salary for a store manager at Piggly Wiggly ranges from $34,000 to $109,000 per year while the pay for a meat manager ranges from $42,000 to $76,000, according to Indeed. The Piggly Wiggly veterans are in good company — older Americans are working longer. Haley echoes the same sentiment: "Time flies when you're having fun."

Persons: Dale Haley, Ricky Watkins, Haley, Watkins, Haley didn't, …, I'd, I, Don't, you'll Organizations: Gallup, CNBC Locations: Franklin , Kentucky

☆ The US will be an oil production powerhouse through at least 2026, Goldman Sachs says
▼ + stars: | 2024-07-25 | by ( Jennifer Sor | ) www.businessinsider.com time to read: +3 min

US oil production will be "robust" for at least the next 18 months, Goldman Sachs said. AdvertisementAmerica's oil production boom will last for at least the next 18 months, according to Goldman Sachs. Analysts said they expect oil production in the Permian Basin to remain strong through the end of 2026, despite crude oil production slowing slightly from its rapid pace in 2023. Oil production will keep growing, just at a slower clip in the coming years, the bank said. Oil prices have risen this year as markets took in supply cuts from OPEC+ and escalating geopolitical tension in the Middle East.

Persons: Goldman Sachs, —, Yulia Grigsby Organizations: Service, Analysts, US, US Energy Information Administration, West Texas, Goldman Sachs Research, International Energy Agency Locations: —, East

☆ It's the end of budget airlines as we know them
▼ + stars: | 2024-07-25 | by ( Taylor Rains | Pete Syme | ) www.businessinsider.com time to read: +5 min

Read previewBudget airlines are upending many of their original business plans as increased costs wreak havoc on their bottom lines. On Thursday, Southwest Airlines announced the end of its open seating policy, a 50-year practice of letting passengers choose their seats based on their boarding order instead of having one pre-assigned. Budget flying has been moving in this direction for yearsThe industry's sea change has left budget carriers scrambling to increase revenue without turning away customers, prompting major policy changes. Other budget airlines have been similarly evolving their business models in recent years. Frontier Airlines and Spirit Airlines, for example, ditched most cancellation and change fees for ticket holders.

Persons: —, Savanthi, Raymond James, Henry Harteveldt, Scott Kirby, Bob Jordan, Jordan, I'm Organizations: Service, Southwest Airlines, Business, Frontier Airlines, Spirit Airlines, JetBlue, Spirit, United Airlines, CNBC Locations: Southwest

☆ How Coca-Cola is using the Olympics to reach Gen Z as the beverage giant nears 100 years of sponsoring the Games
▼ + stars: | 2024-07-24 | by ( Tiara White | ) www.businessinsider.com time to read: +5 min

Read previewThe Coca-Cola Company is leveraging the 2024 Paris Olympics to connect with Gen Z as it approaches 100 years of sponsoring the Games. In Paris, Coca-Cola organized six free concerts to appeal to younger audiences during the 2024 Olympic Games and Paralympic torch relays. Though the company said it considers Gen Z when creating campaigns, its Olympics marketing caters to all audiences. The Coca-Cola CompanyCola-Cola chose the athletes it's working with based on whether they share the same values as its campaign, "Celebrating Everyday Greatness." As such, Ross said an athlete doesn't have to be a gold medalist or have a huge social-media reach.

Persons: —, Powerade, Brad Ross, Ross, Brooke Raboutou, Jordyn Barratt, Simone Biles, Katie Ledecky, Bianca Costa, Angela Ruggiero, Sarah Rice, Athing Mu, Alex Morgan, doesn't, Manolo Arroyo Organizations: Service, Cola Company, Games, Business, Cola, Paris Games, International Olympic Committee, North America, Olympics, Olympic Games, US Olympic, Coca, Olympic, Paralympic Games Locations: Costa Coffee, Paris, North, Lujipeka, Costa, South Africa, New Zealand, France, India, US

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