The Tacoma has led the midsize pickup segment in sales for nearly 20 years, as competitors such as Ford, Jeep and Chevrolet have come, gone and returned to the segment.
Midsize pickup trucks represented 4.4% of total U.S. vehicle sales in 2022, according to auto research firm Edmunds.
Toyota has commanded a roughly 40% share of the American midsize pickup truck segment since 2019 when Ford Motor and Jeep reentered market, according to Edmunds.
2024 Toyota Tacoma Limited ToyotaTrailing Toyota is General Motors , which sells the Chevy Colorado and GMC Canyon.
Tacoma is available in SR, SR5, TRD PreRunner, TRD Sport, TRD Off Road, Limited, TRD Pro, and Trailhunter.