DIRS.INFO The most relevant business & tech news

Amazon Web Services CEO Adam Selipsky and human resources head Beth Galetti sent notes to staffers informing them of the job cuts. I wanted to let you know that conversations with impacted AWS employees started today, with notification messages sent to all impacted employees in the U.S., Canada, and Costa Rica. In other regions, we are following local processes, which may include time for consultation with employee representative bodies and possibly result in longer timelines to communicate with impacted employees. To those to whom we are saying goodbye today, thank you for everything you have done for this business and our customers. In other regions, we are following local processes, which may include time for consultation with employee representative bodies and possibly result in longer timelines to communicate with impacted employees.

☆ Internal email shows Amazon has started laying off cloud employees as part of its plan to cut 9,000
▼ + stars: | 2023-04-26 | by ( Ashley Stewart | ) www.businessinsider.com time to read: +4 min

Amazon Web Services began laying off cloud employees on Monday, an internal email shows. The cloud unit's professional services team, ProServe, is one of the units being cut, two people said. Amazon Web Services began laying off employees on Monday as part of Amazon's plan to trim 9,000 jobs across the company, according to an internal email viewed by Insider. I wanted to let you know that conversations with impacted AWS employees started today, with notification messages sent to all impacted employees in the U.S., Canada, and Costa Rica. In other regions, we are following local processes, which may include time for consultation with employee representative bodies and possibly result in longer timelines to communicate with impacted employees.

☆ Former Rep. Will Hurd might launch a 2024 GOP presidential campaign. He's still waiting to see if his party agrees that 'we're better together.'
▼ + stars: | 2023-04-23 | by ( Bryan Metzger | ) www.businessinsider.com time to read: +7 min

Former GOP Rep. Will Hurd, a Trump critic, is considering running for president in 2024. He says he won't support Trump in 2024 and suggested DeSantis will struggle to appeal to voters. the former Texas congressman told Insider in an interview before his address to the Iowa Faith and Freedom Coalition's Annual Spring Kick-off. "We have four years," he told Insider, "before we could potentially get surpassed by the Chinese government as a global superpower." On abortion, Hurd told Insider it "probably makes sense" to institute a nationwide ban after 15 weeks, with exceptions for rape, incest, and the life of the mother.

☆ Oryx Hotel at Hamad International Airport: One of the world's most luxurious transit hotels
▼ + stars: | 2023-04-20 | by ( Lilit Marcus | ) edition.cnn.com time to read: +7 min

Passengers transiting through Hamad International Airport in Qatar’s capital can choose to leave the airport and join a free tour of some of the capital’s most famous attractions, including Souq Waqif and the Golden Masjid. Case in point: The Oryx lounge is just one floor (second) below the Oryx hotel (third), which means that a staff member is employed to hang out in the hotel lobby to run interference for lost travelers. “Hamad International Airport operates as a 24-hours, seven-days-a-week facility and therefore all the different passenger touchpoints follow the same timeline,” says Badr Mohammed Al Meer, chief operating officer for the airport. “We are constantly striving to offer the best and bespoke experiences for travelers, including our airport hotel offering. Considering that an average of 40 million people pass through Hamad International Airport per year, there is high demand for rooms at the Oryx.

☆ A small, specialty water brand created a customer loyalty program to thank consumers, and it led to a 90% repurchase rate
▼ + stars: | 2023-04-14 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +6 min

Customer loyalty programs incentivize customers to engage with and support their favorite brands. They found that making personal connections through loyalty programs garnered more repeat customers and better feedback. We learn all kinds of things from our customer loyalty program." We've found from our loyalty program that when it comes to attracting and retaining good customers, the only thing that may be second to a strong loyalty program is excellent service." Loyalty program members also tend to spend more with companies and refer them to friends and family, according to a Forrester report.

☆ How your business can leverage email marketing for closer customer relationships
▼ + stars: | 2023-03-31 | by ( Sponsor Post | Created Insider Studios With Mailchimp | ) www.businessinsider.com time to read: +6 min

In pursuit of this goal, email marketing can be a valuable and lucrative tool for these companies to leverage. Email marketing can be an effective and lucrative marketing channel for many businesses, with a remarkable return on investment of $43.60 for every dollar spent, according to the Data & Marketing Association. Leverage an email marketing strategy that is content-infusedMany middle-market companies have established an active content strategy, but what some overlook is creating an email marketing strategy to boost that content. A good email strategy allows you to address your business goals with potential campaigns, timing, audience demographics, and promotional tactics to get more signups. The bottom line: Email marketing is a powerful marketing channel and should be a key component of any mid-market business's marketing strategy.

☆ General Motors selects Adobe Experience Cloud to deliver real-time customer engagement and personalized EV journeys
▼ + stars: | 2023-03-22 | by ( Sponsor Post | Created Adobe With Insider Studios | ) www.businessinsider.com time to read: +6 min

To support this goal, GM has selected Adobe Experience Cloud to deliver one-to-one personalized interactions at scale for millions of its customers. For instance, if an individual has just purchased an EV, GM can immediately deliver communications on charging stations, routine maintenance, and helpful mobile app features. For instance, if an individual has just purchased an EV, GM can immediately deliver communications on charging stations, routine maintenance, and helpful mobile app features. Adobe Customer Journey Analytics provides cross-channel insights, empowering GM teams to optimize marketing efforts and customer experiences over time. A single source of truth about GM customers can be leveraged by any team that touches the customer experience.

☆ Why connectedness is the future of great customer experiences
▼ + stars: | 2023-03-21 | by ( Sponsor Post | Created Adobe With Insider Studios | ) www.businessinsider.com time to read: +6 min

For generations before digital, customer interactions were highly personal: Merchants talked directly with each person and learned pretty quickly why they were or were not completing transactions and deepening relationships. Connected customer experiencesEvery business wants to grow. But in order to connect a customer's experiences, brands first must connect with them, and do so with their privacy and preferences in mind. The same platform that enables connected customer experiences should be able to connect with and facilitate all of these business needs, leveraging properly gathered and governed customer data. Find out how Adobe can help you form a connected customer experience.

☆ How Budweiser Tackled a Beer-Free World Cup
▼ + stars: | 2023-02-09 | by ( Katie Deighton | ) www.wsj.com time to read: +9 min

In the end, the brewer found a way to navigate the World Cup beer-free and roll with the media attention that the alcohol ban generated. Soccer’s 2022 FIFA World Cup in Qatar ran from Nov. 20 to Dec. 18. World Cup sponsors Kia and Adidas similarly maintained their reputational scores, according to the Morning Consult data. Budweiser doesn’t pay a reported $75 million for the official beer sponsorship of the World Cup just to serve beer at stadiums. But the ban on alcoholic Budweiser undermined the impetus for being at the World Cup, Mr. Marcondes said.

☆ Here's an exclusive look at the 20-slide pitch deck generative AI startup Regie.ai used to raise $6 million from OpenAI-backer Khosla Ventures
▼ + stars: | 2023-02-09 | by ( Stephanie Palazzolo | ) www.businessinsider.com time to read: +3 min

Regie.ai is a generative AI startup that automates content creation and management for sales teams. Check out the 20-slide deck that landed Regie $6 million in Series A funding from Khosla Ventures. Together, the two founded Regie.ai, a generative AI startup that automates content creation and management for sales teams. Regie signed its term sheet with Khosla Ventures in October 2022, as excitement around generative AI started to pick up, Sridhar said. Here's an exclusive look at the 20-slide pitch deck Regie.ai used to raise $6 million in Series A funding from Open-AI backer Khosla Ventures:

☆ Top DAZN exec reveals how the streamer is gearing up to super-serve fans in 2023, moving beyond boxing, and betting big on women's sports
▼ + stars: | 2023-01-12 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +8 min

We've also invested heavily in women's boxing. You are starting to see real, meaningful growth in women's sport now and that comes in different forms. The professionalism of the production in women's sport, we've been central to driving that forward. In the US, boxing fans in this country are disproportionately Hispanic relative to the wider population. The real business for us is the ongoing monthly subscription relationship that we have with boxing fans in this country, or soccer fans in Germany or Italy, and baseball fans in Japan.

☆ ‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
▼ + stars: | 2023-01-12 | by ( Katie Deighton | ) www.wsj.com time to read: +8 min

A spokeswoman for American Express said the company’s sonic logo plays on marketing channels such as brand videos, but not at any credit-card terminals. PREVIEWPayments firms say sonic logos at cash registers can also communicate to customers that they are transacting with a trusted merchant, making the sounds akin to the stickers of credit-card logos that often appear in store windows. Visa’s spokeswoman said the company doesn’t share figures on how many businesses play its sonic logo due to the complexity of tracking rollouts. To that suggestion, Mastercard said the value of sonic logos for merchants “comes in through consumer trust and reassurance.” Visa declined to comment. But some retailers want no part of sonic logos.

☆ Just 1% of applicants make it into Lazard's summer internship program. The boutique bank's head of campus recruiting shares 5 tips for aspiring financiers looking to ace the interview.
▼ + stars: | 2023-01-03 | by ( Emmalyse Brownstein | ) www.businessinsider.com time to read: +10 min

Applications for Lazard's summer analyst program are about to open, along with the rest of Wall St.Danielle Dodgen, head of US campus recruiting at Lazard, shares her pro tips for candidates. Danielle Dodgen, head of US campus recruiting at the bank, sat down with Insider to give her top tips for a successful interview. Not understanding what makes Lazard different from its competitors, or different from bulge brackets, are also common hurdles for candidates, Dodgen said. "It's important to us to get to know candidates in person and have those in-person touchpoints," she said. "We don't expect candidates to get 100% of the questions right in an interview," Dodgen said.

☆ How Silicon Valley and Madison Avenue are remaking the world of advertising
▼ + stars: | 2022-12-19 | by ( Cnbc.Com Staff | ) www.cnbc.com time to read: +5 min

The Covid years led many organizations to finally understand just how important digital transformation was to their business future. But now, there's a rebalancing taking place in the advertising business, with firms merging the best of digital with the physical world of customer relationships that remains critical. But use of technology and greater emphasis on digital marketing has led firms like ServiceNow to find new and better ways to reach customers through a journey, so to speak. AI in advertisingAs digital immerses the world of marketing, it can be applied to physical events and that's something ServiceNow learned firsthand through a series of conferences it hosts. Look outside ad industryPark advises companies to look beyond his experience, or any advertising-specific case study, for new ideas.

☆ 'It never feels like you're out of poverty': comedian Moses Storm mines his trauma for laughs
▼ + stars: | 2022-12-17 | by ( Annie Nova | ) www.cnbc.com time to read: +6 min

Most recently, he debuted in his own comedy special on HBO Max, "Trash White," produced by his childhood icon, Conan O'Brien. They're coming in with their own anger and their own life. I don't think there's a topic in comedy that's off limits because it's too sad. AN: What is it hard to pitch a comedy special about poverty? MS: If you go in like, 'I'm going to do a hilarious comedy special about the economic and generational poverty in this country,' people are like, 'Boooo.'

☆ I run a multimillion-dollar specialty-coffee business that I started 5 years ago. Here are our 3 main marketing channels and how we measure success.
▼ + stars: | 2022-12-13 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +8 min

Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, which sells Vietnamese coffee. On social media, I can share ideas for ways to enjoy our beans and insights into how to use our specialty-coffee equipment. I can show behind-the-scenes shots of the Vietnamese coffee farmers we work with directly and explain why Vietnamese coffee is so special. We sought out food publications to discuss why Vietnamese coffee deserved a rebrand and what it could offer serious coffee lovers. So we eventually started to add in paid advertising on Instagram, Facebook, and Google to scale our message to newer audiences.

☆ Gen Zers don't have to get a new job to find meaning and purpose at work
▼ + stars: | 2022-12-07 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Many Gen Z employees want their jobs to matter and look for meaningful work. Here's how Gen Zers can find meaning at work, from forming connections to shaping values. She, like many Gen Z employees, wanted her work to matter. Connect with those around youDanielle Farage says connecting with coworkers and peers helps inspire and motivate her as a Gen Z worker. courtesy of FarageThe importance of intimate connections can not be ignored in establishing a meaningful work experience.

☆ Why business alliances are a triple-win for your company, partner, and customers
▼ + stars: | 2022-12-01 | by ( Sponsor Post | Created Viu Hub With Insider Studios | ) www.businessinsider.com time to read: +6 min

Strategic partnerships are one way organizations can expand their offering to drive significant customer satisfaction and engagement. Some well-known examples of successful strategic partnerships include Starbucks and Target. Businesses are looking at strategic partnerships for growth now more than ever. Partnering with another business means you'll be able to reach their clients as well, making strategic partnerships an incredibly effective marketing strategy for both sides. The ability to support the transactional experience, enabling strategic partners to provide their customers with additional value while staying focused on their core business.

☆ More Cases, Policy Changes Are on the Horizon, DOJ’s New Fraud Section Chief Says
▼ + stars: | 2022-11-30 | by ( Dylan Tokar | ) www.wsj.com time to read: +4 min

The fraud section has at least two bribery-related settlements with corporations that it plans to finalize in the coming weeks, Mr. Leon said. Justice Department settlements typically require companies to undertake compliance reforms over a set period of time. A company’s chief executive and chief compliance officer will be required to sign at the end of that period the certification document, stating that the company’s compliance program is “reasonably designed to prevent and detect” future violations. A veteran of the fraud section, Mr. Leon previously served as a supervisor in its securities fraud unit beginning in 2011 and then briefly as its deputy chief before departing in early 2014. More policy changes are on the horizon, Mr. Leon said, including an update to the fraud section’s FCPA corporate enforcement policy.

Aside from Prime Day, this is the best time of year to purchase a KitchenAid mixer. Cyber Monday KitchenAid deals: Top discountsKitchenAid: Up to $200 off stand mixers, $50 off attachments, and $120 off other small appliances. Up to $200 off stand mixers, $50 off attachments, and $120 off other small appliances. Great Price KitchenAid 7-Quart Pro Line Stand Mixer The KitchenAid Pro Line Series 7-Quart Bowl Lift Stand Mixer is the largest, most powerful KitchenAid mixer you can buy without venturing into commercial models, which makes it perfect for avid bakers. Deal KitchenAid 5-quart Artisan Series Stand Mixer, with Fresh Prep Attachment Bundle One of the best deals we've seen on KitchenAid stand mixers is this bundle, which combines a 5 quart Artisan mixer with food processing attachments.

We usually see tons of deals on small appliances during the shopping holiday, including the crowning jewel: the KitchenAid Stand Mixer. Aside from Prime Day, this is the best time of year to purchase a KitchenAid mixer. Black Friday KitchenAid deals: Top discountsKitchenAid: Up to $200 off stand mixers, $50 off attachments, and $120 off other small appliances. Best Black Friday KitchenAid mixer dealsDeal icon An icon in the shape of a lightning bolt. Deal KitchenAid 5-quart Artisan Series Stand Mixer, with Fresh Prep Attachment Bundle One of the best deals we've seen on KitchenAid stand mixers is this bundle, which combines a 5 quart Artisan mixer with food processing attachments.

☆ How an energy company leveraged tech partnerships to deliver digital services to millions of customers
▼ + stars: | 2022-10-25 | by ( Sponsor Post | Created Ibm With Insider Studios | ) www.businessinsider.com time to read: +4 min

When the COVID-19 pandemic forced Argentinian energy company Ecogas to suspend in-person services for its 1.4 million natural gas customers spread across a distribution network of almost 30,000 kilometers, the company had to act fast to prepare for a surge in demand for its digital channels. Before the pandemic, in-person transactions were the primary touchpoints for energy customers in Argentina. However, Ecogas knew that digital channels could transform the customer experience, so they began a transformation to deliver seamless online and mobile service channels that allow customers to manage their accounts and pay bills. With in-person services suddenly inaccessible, digital channels became the primary customer touchpoint almost overnight. In fact, around 80% of our customers find the online and mobile channels so convenient that they prefer them to the in-branch experience."

☆ The top 6 germiest places to avoid when traveling, according to experts
▼ + stars: | 2022-10-23 | by ( Jen Glantz | ) www.businessinsider.com time to read: +5 min

Traveling, even with disinfectant wipes and hand sanitizer, can still be filled with high-risk areas to avoid. Experts name the six germiest spots with the most bacteria and viruses that travelers should avoid. While it can be hard to avoid touching an escalator handrail, Gerba suggests washing your hands or using hand sanitizer immediately afterward. Gerba said a study of public restrooms found that the most common virus was adenoviruses, found in about 70% of public restrooms. Public water fountainsIf you want to fill up your water bottle before a flight, Dr. Michael May, the medical director at the Wimpole Clinic, warned that public water fountains can be breeding grounds for germs and bacteria.

☆ Investing Club: The week in review, the week ahead — Sept. 16, 2022
▼ + stars: | 2022-09-16 | by ( Zev Fima | ) www.cnbc.com time to read: +5 min

As we saw from Starbucks (SBUX), Humana (HUM) and Danaher (DHR) this week, companies are still investing in the future despite the difficult macroeconomic environment. Conferences will continue next week and within the portfolio we look forward to hearing from Nvidia (NVDA), Salesforce (CRM) and Qualcomm (QCOM). On Thursday, initial jobless claims for the week ending Sept. 10 came in at 213,000, a decrease of 5,000 from the prior week and below expectations of 227,000. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER .

☆ How to deal with work-from-home loneliness when you manage a remote team
▼ + stars: | 2022-05-10 | by ( Rebecca Knight | ) www.businessinsider.com time to read: +7 min

Insider's latest work-advice column is about how managers can tackle remote work loneliness. I have weekly team and one-on-one meetings with colleagues, but apart from those and task-related messages, we don't interact much. I'm not sure how much my team members communicate with each other, but I imagine they have similar experiences. The good news is there are plenty of simple things you can do to help you and your team form social bonds and mitigate your collective feelings of loneliness. Noonan suggested setting aside a couple of hours each week where team members do their own work over video together.

Search resuls for: "touchpoints"

25 mentions found