CNN Business —Reversing a century of tradition, most cars now sell for over the manufacturer’s sticker price.
It isn’t some luxury or performance brand; it’s Kia, the South Korean car brand usually thought of as a value purchase.
On average, Kia cars and SUVs are selling for about 6% over their sticker price, according to data from Edmunds.com.
Roughly tied for second, at 4% above sticker price on average, are Honda, Hyundai and the luxury SUV brand Land Rover.
Kia Motors AmericaAdding to the pressure is that, while manufacturing slowdowns have hit the whole industry, Kia models are especially hard to find.