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☆ See the presentation that convinced Gwyneth Paltrow and NEA to back digital menopause-care startup Evernow
▼ + stars: | 2022-09-21 | by ( Rebecca Torrence | ) www.businessinsider.com time to read: +2 min

Evernow raised $28.5 million in a Series A round in April that NEA, a VC firm, led. NEA led the startup's $28.5 million Series A in April. Jackson said Evernow picked angel investors who have used their platforms to speak out about various issues in women's health. Evernow provided Insider with the presentation the company used to raise $28.5 million in Series A funding. See the 18-slide presentation Evernow used to land a $28.5 million Series A from investors like Gwyneth Paltrow, Drew Barrymore, and NEA.

Kanye West’s breakup with Gap Inc. reflects a broader trend of celebrities seeking more control over the brands they create or back. But in this instance, Mr. Shabelman said the friction between Mr. West and Gap fits into a larger development in the world of celebrity marketing. Mr. West “doesn’t need those corporations,” said Anjali S. Bal, an associate professor of marketing at Babson College. Mr. West formally notified Gap on Thursday that his Yeezy LLC fashion brand was terminating his partnership with the apparel chain. More recently, tennis champion Naomi Osaka last year began a media company called Hana Kuma in partnership with SpringHill Co., an entertainment firm co-founded by LeBron James.

☆ The Ayahuasca Diaries
▼ + stars: | 2022-06-26 | by ( Mattathias Schwartz | ) www.businessinsider.com time to read: +37 min

But please understand: I didn't drink ayahuasca so I could write an article about it. I wrote an article about it so I could drink ayahuasca. I was desperate to drink ayahuasca — I had been for several months, in fact — and the formality of an assignment would help me out at home. Instead, a friend of a friend linked me up with an ayahuasca sangha, a Buddhist word for a spiritual community. I thought of my old friend, Scott, who, many years before, had declined an opportunity to drink ayahuasca.

☆ Gwyneth Paltrow attempts to eat a vagina-scented Goop candle in Super Bowl ad for Uber Eats' expanded retail offerings
▼ + stars: | 2022-02-12 | by ( Bethany Biron | ) www.businessinsider.com time to read: +3 min

Uber Eats is announcing expanded consumer goods and convenience offerings in its Super Bowl ad. The ad marks a partnership with Goop and the launch of new retail hubs on the Uber Eats app. "Nearly three million consumers order essentials beyond food each month through Uber Eats," the company wrote in a blog post earlier this week. In tandem with the Super Bowl ad, Uber Eats is also launching themed retail hubs for the Super Bowl and Valentine's Day that feature curated items available for delivery through the app. This will be the second Super Bowl ad for UberEats, following a 2021 spot starring actors Mike Myers and Dana Carvey as their popular "Wayne's World" characters.

☆ Goop's executive exodus — Patagonia's CEO gets candid — LA's prestigious preschools
▼ + stars: | 2021-10-01 | by ( Jordan Parker Erb | ) www.businessinsider.com time to read: +4 min

Another week has come and gone, and you know what that means — it's time for your weekly dose of Insider Life. This week, we're bringing you an inside look at the executive exodus at Gwyneth Paltrow's Goop, sharing an exclusive interview with Patagonia's CEO, and telling you how to get your kid into one of LA's most prestigious preschools. Oh, before we get started, be sure to check out the Insider Crossword — we're publishing new puzzles every morning through October 8. Tadini took us along for a day on the job, starting with a 6 a.m. espresso and cigarette. PatagoniaRyan Gellert, Patagonia's new CEO, is struggling with a paradox: the company's good works, philanthropy, and intentions are still not enough to justify its existence.

☆ Lady Gaga's Haus Labs, Goop, Spotify, and Eventbrite join push of nearly 200 businesses lobbying for a national paid leave policy in Biden's next economic recovery package
▼ + stars: | 2021-03-23 | by ( Nicole Gaudiano | ) www.businessinsider.com time to read: +3 min

Nearly 200 businesses are lobbying Congress to pass a paid permanent national leave policy. The group that includes Pinterest, Spotify, and businesses tied to Lady Gaga and Gwyneth Paltrow wants Congress to pass a permanent national paid leave policy as part of Biden's next big stimulus proposal. Biden is expected to include paid leave in a new set of proposals aimed at strengthening the economy. Bringing back women workersBusinesses say the lack of a national paid leave policy makes them more vulnerable during health emergencies and threatens their financial stability. US Chamber reservationsNot everyone in the business community is as eager to embrace a big policy change on paid leave.

☆ How the $36 billion vitamin industry tricked a generation of adults into believing sugary gummies were the ticket to good health
▼ + stars: | 2020-10-07 | by ( Rachel Premack | ) www.businessinsider.com time to read: +21 min

But some consumer advocates and doctors worry that those supplements don't have as many benefits as people think. "Our gummy vitamins have been on fire," CEO Matt Farrell told investors in a July earnings call. He said that Hero Nutritionals, founded in 1995, created the first gummy vitamin for the American market. A Perrigo representative said it no longer manufactured gummy vitamins, and it did not respond to further inquiries.) But the doctor had something to admit: He takes a gummy vitamin every day.

Persons: Robert Shmerling's, who's, they're, It's, Shmerling, Chuck Bell, Charlene Elliot, Zers, sassily, you'll, Gummy, Kim Kardashian's Instagram, Matt Farrell, Andrew Stablein, it's, Hollis Johnson, Ingrid Sorensen, Sorensen, Libby Mindarino, Mindarino, Peter Waitzman, I'm, John Troup, Troup, Nutritionals, Jennifer Hodges, Hero, America's, Hodges, Bernd Settnik, Lil, gummies, Perrigo, Olly, SmartyPants, Dwight, University of Calgary's Elliot, Millennials, Gen Zers, Elliot, Lunchables, Courtney Nichols Gould, Kim Kardashian, Kylie Jenner, @sugarbearhair, Kylie 🤍, ike, alo, ike J ames Organizations: Harvard Medical School, Consumer, University of Calgary, Brands, Netflix, Big Tech, Walmart, Target, Business, Nutrition Business, . Church, Consumers, Bayer, Companies, New York Times, pharma, Consumer Healthcare Products Association, Sweet, Getty, Centers for Disease Control, Perrigo, Church, University of Calgary's Locations: Boston, America, gummy, Atlanta, Ireland, Dwight, Patagonia, osh

☆ Gwyneth Paltrow hosted a 'no makeup' party with Kate Hudson, Demi Moore, and Alexandra Grant, Keanu Reeves' girlfriend
▼ + stars: | 2020-02-21 | by ( Jacob Sarkisian | ) www.businessinsider.com time to read: +3 min

Gwyneth Paltrow invited several celebrity friends over for a "no makeup" party as "a beautiful gathering in celebration of beauty just the way we come." Guests included Kate Hudson, Demi Moore, Rachel Zoe, and Alexandra Grant, the artist who happens to be dating Keanu Reeves. Paltrow posted pictures of the gathering on her Instagram on Thursday, including a selfie of her, Moore, and Grant, the artist who's dating Keanu Reeves. Paltrow called the party "a beautiful gathering in celebration of beauty just the way we come." A beautiful gathering in celebration of beauty just the way we come.

☆ Gwyneth Paltrow accidentally said the wrong cruise company was collaborating with her on 'Goop at Sea'
▼ + stars: | 2020-01-23 | by ( Jacob Sarkisian | ) www.businessinsider.com time to read: +3 min

Gwyneth Paltrow spoke to Seth Meyers on "Late Night With Seth Meyers" on Wednesday. The Oscar-winner also spoke about her recently announced "Goop at Sea" cruise, but credited the wrong cruise company that she is collaborating with. The chat show host brought up the recently announced "Goop at Sea" cruise, and asked Paltrow if she's ever been on one herself. Paltrow and Meyers continued to discuss what exactly a Goop cruise would entail — "healthy good, wellbeing programmes" — when Paltrow realized her mistake. Once the company name had been confirmed, Paltrow delivered the "Goop at Sea" promotion again with Meyers' help.

☆ Goop is now peddling a vagina-scented candle for $75, and it sold out within hours
▼ + stars: | 2020-01-10 | by ( Quispe López | ) www.businessinsider.com time to read: +2 min

According to the Goop website, the candle started as a joke between Paltrow and professional perfumer Douglas Little and has notes of geranium, citrusy bergamot, and cedar. The website says the candle is perfect for putting "fantasy, seduction, and a sophisticated warmth" into the atmosphere. Even the vagina-esque promotional poster stirred up confusion amoung Twitter users. And Twitter users weren't thrilled about the concept that there even is a universal vagina scent. "This Smells Like My Vagina" reportedly sold out within hours.

☆ Gwyneth Paltrow's seasonal gift guide includes solid gold rolling papers and an entire Spanish village
▼ + stars: | 2018-11-19 | by ( Sara Hendricks | ) www.businessinsider.com time to read: +3 min

Gwyneth Paltrow's website and lifestyle brand, goop, has become well known for having slightly outlandish items on its yearly gift guides. This year, one of the items on its "Ridiculous but Awesome" roundup is an entire village in Spain. The guide also includes an Hermès surfboard, 24-karat gold rolling papers, and a zero-emissions yacht. One of the most expensive gifts is an entire rural village near Lugo, SpainThe village costs $172,910. The Hermes surfboard sells for $7,700.

☆ Gwyneth Paltrow and her new husband couldn't agree on which cake to serve at their wedding — so they served both
▼ + stars: | 2018-11-03 | by ( Kelsey Abkin | ) www.businessinsider.com time to read: +3 min

In a wedding cake "compromise," Paltrow and Falchuk decided to serve 90 individual cakes at their wedding — 45 carrot cakes and 45 chocolate and vanilla cakes. For dinner, wedding guests were served prime rib and tortellini prepared by New York-based chef, Mario Carbone. In true Paltrow fashion, from her Valentino wedding dress to the elaborate decor, the wedding was a sight to see. We had the honor of making wedding cakes for @gwynethpaltrow + @bradfalchuk at their end of summer wedding in Amagansett. Per Goop, Paltrow and Falchuk served 45 individual carrot cakes — Paltrow's choice — and 45 chocolate and vanilla cakes — Falchuk's choice.

☆ Inside Gwyneth Paltrow's new London Goop store — where you can buy the infamous vaginal eggs and amethyst bottles
▼ + stars: | 2018-09-29 | by ( Tom Murray | ) www.businessinsider.com time to read: 1 min

The trials and tribulations of Gwyneth Paltrow's lifestyle brand, Goop, have been well-documented. Just this month, Paltrow's company made headlines for settling a $145,000 lawsuit over claims that its vaginal eggs could balance hormones, admitting that some of its magazine's outlandish health advice may not work, and for selling $30 repellent for "psychic vampires." Despite the controversies, Goop seems to be going from strength to strength. A source recently told The New York Times that the company was worth $250 million and they just opened a pop-up in London's affluent Notting Hill. With the lure of vaginal eggs and vampire repellent impossible to resist, Business Insider's London bureau decided to drop in on Goop's new outpost to check out its most outrageous wares.

☆ Gwyneth Paltrow's Goop must stop making bogus claims about its $66 'vaginal eggs' because of a legal settlement. Here's the real science.
▼ + stars: | 2018-09-05 | by ( Hilary Brueck | ) www.businessinsider.com time to read: +8 min

A "vaginal egg" will not balance your hormones, regulate your menstrual cycle, or help with bladder control. On Tuesday, Goop settled a lawsuit brought by the Santa Clara District Attorney’s office and others that alleged the company's claims about its "vaginal eggs" were hogwash. Candace Lowry/YoutubeThe statement added: "Goop provides a forum for practitioners to present their views and experiences with various products like the jade egg. I need to start my jade egg practice," she said with a laugh. Jen Gunter, a California-based obstetrician and gynecologist, wrote a widely cited blog post in 2017 about why Goop's vaginal jade eggs are a bad idea.

☆ 6 terrible and potentially dangerous health tips from Gwyneth Paltrow
▼ + stars: | 2017-07-05 | by ( Caroline Praderio | ) www.businessinsider.com time to read: +10 min

ShutterstockGoop recently made headlines for selling a $66 jade egg meant to be placed inside the vagina and squeezed using a series of muscle contractions. Is is true that having a strong pelvic floor leads to stronger orgasms, and using a jade egg might strengthen those key muscles. But a $66 jade egg is not the only way to achieve this. Plus, the National Institutes of Health (NIH) notes that some Ayurvedic supplements can contain toxic amounts of dangerous heavy metals. Obviously not all Ayurvedic products are dangerous, and people all over the world have used them without issues, as proponents argue.

☆ Gwyneth Paltrow had $173,000 worth of merchandise stolen from her Goop store
▼ + stars: | 2015-12-08 | by ( Anjelica Oswald | ) www.businessinsider.com time to read: 1 min

Gwenyth Paltrow's New York City pop-up store was robbed of more than $173,000 worth of merchandise Saturday. The Huffington Post confirmed that three men stole merchandise, including a $106,250 Bulgari bracelet, from Goop Mrkt, which sells items from Paltrow's lifestyle brand, after breaking into a cabinet while the store was open. A Goop spokesperson said all customers and staff were safe and that the store will "remain open for business with proper security precautions in place." The pop-up store opened November 23 at The Shops at Columbus Circle and will stay open through December 24.

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