DIRS.INFO The most relevant business & tech news

☆ Should I use a smartwatch to track my health data? A doctor explains
▼ + stars: | 2024-07-26 | by ( Katia Hetter | ) edition.cnn.com time to read: +9 min

To sort out my smartwatch health and fitness questions, I spoke with CNN wellness expert Dr. Leana Wen. A smartwatch with a heart rate monitor can help athletes track their heart rates to keep them in a certain range. Wen: What a lot of active people do is to track heart rate during exercise to keep the heart rate in a certain range. This is where the heart rate is under 70% to 75% of your maximal heart rate. Many smartwatches track sleep and can tell you how long you’ve slept and how much time you spent in each sleep stage.

Persons: CNN —, Leana Wen, Wen, I’ve, aren’t, it’s Organizations: CNN, Intelligence, George Washington University, Bluetooth, Apple Watch, Samsung Galaxy, US Food and Drug Administration, FDA Locations: what’s

☆ It's expensive to be 'hot' in 2024
▼ + stars: | 2024-07-23 | by ( Jordan Hart | ) www.businessinsider.com time to read: +7 min

Read previewThe beauty industry — dominated by high-priced skincare and facial injections — is booming in 2024, and it's only getting more expensive to keep up with current hotness standards. Whether it's "hot girl walks" or snail mucin-based skincare products, people are deeply interested in maintaining their physical appearance. Related storiesShe estimated that her full skincare routine costs around $100 to refill every two to three months. As a model, Mehala is expected to almost always appear groomed with her hair and nails done. AdvertisementDuring a month when he's consistent with all of his routine, Owens estimated that he might spend $1,200 on his looks.

Persons: —, Gen, Adora, she's, Mehala, Alyssa Lindaas, Lindaas, She's, Anastasia BeautyFascia, It's, Shawn Owens, Chile, Shawn Owens Shawn Owens, Owens, I'm, Skincare, He's, he's Organizations: Service, Business, New, COSRX, Amazon, New York City's Locations: New York, New York City, New, Houston

☆ The appeal of being an influencer is so strong that half of US adults would quit their jobs if they could make a living from social media
▼ + stars: | 2024-07-22 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Read previewCreating content online is more alluring than a traditional job for many people, new data by influencer marketing and technology platform IZEA found. AdvertisementThe industry can be financially unstable though, and some full-time influencers BI spoke with recently have pivoted back to the corporate world. "The idea of full-time content creation is often more glamorous than reality," creator Mitchie Nguyen previously told BI. A few months ago, the New York-based influencer left her full-time position at Johnson & Johnson to scale her social-media business. Consumers who spend more than five hours per day on social media are 4.4 times more likely to be compensated.

Persons: —, IZEA, Gen Zers, Ted Murphy, influencers, Emarketer, Mitchie Nguyen, Ariana Nathani, influencer, Johnson, Murphy Organizations: Service, Business, Johnson, BI, Consumers Locations: New York, today's

☆ Google scraps plan to remove cookies from Chrome
▼ + stars: | 2024-07-22 | by ( ) www.reuters.com time to read: +3 min

The Google logo is seen in Las Vegas, Nevada, U.S. January 10, 2024. REUTERS/Steve Marcus/File Photo Purchase Licensing Rights , opens new tabCompanies Google Inc FollowAlphabet Inc FollowJuly 22 (Reuters) - Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet. "Advertising stakeholders will no longer have to prepare to quit third-party cookies cold turkey," eMarketer analyst Evelyn Mitchell-Wolf said in a statement. "Google's decision to continue allowing third-party cookies, despite other major browsers blocking them for years, is a direct consequence of their advertising-driven business model," Cohen said in a statement. Reporting by Yuvraj Malik and Jeffrey Dastin in San Francisco; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.

Persons: Steve Marcus, they'd, Anthony Chavez, Chavez, Evelyn Mitchell, Wolf, Lena Cohen, Cohen, Yuvraj Malik, Jeffrey Dastin, Devika Organizations: REUTERS, Google, Markets Authority, European Union, General Data Protection, CMA, Office, Electronic Frontier Foundation, Thomson Locations: Las Vegas , Nevada, U.S, San Francisco

☆ A marketer quit her job to become a full-time influencer and has made $210,000 this year. She says 2024 is the year of the midsize creator.
▼ + stars: | 2024-07-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Read previewInfluencer marketing has been on a growth tear recently , and midsize creators are one of the biggest beneficiaries, said former marketer Emmy Petit. She has over 100,000 followers on social media but under 1 million, which she categorizes as a midsize creator. Advertisement"Most people I know are seeing year-over-year growth" in brand partnership income, Petit told BI, speaking about other midsize creators. One reason advertising budgets are expanding is the demand for cross-platform sponsored content, Petit said — and it's giving midsize creators like her a chance to cash in. Petit said some midsize creators are also achieving success by speaking directly to the camera, as though they're on FaceTime with their audience.

Persons: —, Petit, she's, Today's, Linqia, influencers, She's Organizations: Service, Business, Petit, YouTube, Brands Locations: TikTok

Brands are "shifting from one-time, short-term partnerships to long-term, recurring partnerships," said Olivia McNaughten, senior director of product marketing and partnerships at the influencer firm Grin. Influencer marketing remains a bright spot in the creator industry, whereas companies in other categories have struggled to grow. Influencer marketing, by contrast, is humming along, with billions of dollars expected to pour into the category this year. Influencer marketing may also be outperforming other creator-economy businesses because it taps into an existing market rather than inventing something new. Goldman Sachs analysts forecasted in April 2023 that influencer marketing and creator advertising would help grow the creator economy to a $480 billion industry by 2027.

Persons: —, Olivia McNaughten, Grin, Fohr, Dollar Boy, it's, Lindsey Lugrin, Grace Murray Vazquez, Petit, they've, Ansley Williams, influencer, influencers, Williams, Lugrin, Goldman Sachs, Ed East, It's Organizations: Service, Business, Dollar, Voices, Cannes Lions, Southwest, Ogilvy North, YouTube Locations: London, Emarketer, South, Ogilvy North America

☆ How Apple could double its revenue growth, according to top analyst Laura Martin
▼ + stars: | 2024-07-10 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Needham sees Apple doubling its revenue growth by building out an advertising business. Analyst Laura Martin said the big technology company's single-digit revenue growth rate feels "increasingly at risk" over a three-year time horizon. Martin pointed to eMarketer data showing worldwide ad revenue should come in at just about $9.3 billion for Apple in the 2024 fiscal year. Selling connected TV ads on AppleTV+ could alone double the company's expected revenue growth rate of just 1% this year, Martin said. More broadly, she said advertising could help "reinvigorate" Apple's "anemic" revenue growth rate, while also accelerating free cash flow growth and upside to return on invested capital.

Persons: Needham, Laura Martin, Martin, LSEG Organizations: Apple, Amazon, Big Tech Locations: U.S

☆ Etsy CEO says company is escaping 'race to the bottom' and getting back to its artisan roots
▼ + stars: | 2024-07-09 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +2 min

Now Etsy CEO Josh Silverman wants the company, whose stated mission is to "keep commerce human," to get back to its roots. The company on Tuesday is launching a major overhaul of the policies that govern its site to make it "crystal clear" to shoppers what products belong on Etsy, Silverman said in an interview with CNBC. The changes include new labels on its website and app to show how each seller created a particular item. "We're positioning ourselves to answer the call for original goods and real people by dialing up the things that make Etsy, Etsy," Silverman said. In December, Etsy laid off 11% of its workforce, with Silverman citing the "very challenging macro and competitive environment" as reasons for the cuts.

Persons: Etsy, Josh Silverman, Silverman, It's Organizations: CNBC, Amazon, Nasdaq Locations: China

☆ The 2 social media apps Gen Z and millennials can agree on
▼ + stars: | 2024-07-05 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

Gen Z and millennials are at odds over some social media, but they seem to agree on two of them. Gen Z uses Snapchat and TikTok more than millennials, who use Facebook more, Emarketer data shows. AdvertisementGen Z and millennials have some differing preferences when it comes to social media platforms, but they seem to agree on two big ones. Gen Z uses Snapchat and TikTok more so than millennials do, while millennials outdo Gen Z in Facebook usage, according to data in a new Emarketer report. In the report, Gen Z is defined as those born between 1997 and 2012, while millennials are the generation born between 1981 and 1996.

Persons: Z, Gen, — Organizations: Facebook, Service, Business

☆ Can Threads survive without Instagram? A year in, the platform is facing an identity crisis
▼ + stars: | 2024-07-05 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Read previewIf you opened Instagram last July 5, the buzz about Threads was hard to miss. Threads plans to become more independent, but Instagram still drives a lot of the trafficRecent data from Emarketer found that Instagram has been a big driver of users to Threads — out of Threads' 29 million US users in 2023, 21% were Instagram users, while in 2024, that share rose to 29% out of 41.7 million users. Head of Instagram Adam Mosseri confirmed in a recent interview with Platformer that a lot of the platform's users were "coming over from Instagram." However, Instagram still reminds Threads users who dropped off to keep using the platform, like Kristin Bousquet, a creator who has 5,412 followers on Threads. "Just having the ability to go to someone's Instagram account from Threads, and vice versa, keeps it top of mind," he said.

Persons: —, Instagram, Jasmine Enberg, Adam Mosseri, Mosseri, Francis Dominic, Kristin Bousquet, Bousquet, Lindsey Gamble, Taylor Swift, Jackie Pimental, Emarketer, Meta Organizations: Service, Business, Meta, Sports, Twitter Locations: Instagram

☆ Affiliate-marketing firm Button is launching a retail advertising product to shake up the $140 billion industry
▼ + stars: | 2024-06-19 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewMarketing tech firm Button wants a piece of retail media. AdvertisementAccording to eMarketer, advertisers will spend $140 billion on retail media globally this year. "The intent in those moments is not nearly as high as the retail media intent in a retailer site," Jaconi said. AdvertisementButton claims that its initial tests with its retail ad product increased return on ad spend, a key metric that tracks the effectiveness of each ad dollar, by an average of 34% compared to other offsite retail media products. With the growth in retail media, a cottage industry of adtech firms like Criteo, Epsilon, Pacvue, and Skai are vying for a piece of brands' retail media spend.

Persons: —, Button, Michael Jaconi, NBCU's Peacock, Jaconi, they're Organizations: Service, . Publishers, Publishers, Business, Microsoft

☆ New Apple iPhone app proves just how hard it is to kill the online password
▼ + stars: | 2024-06-13 | by ( Michelle Castillo | ) www.cnbc.com time to read: +6 min

The new Passwords app for iPhone, iPad, Vision Pro, Mac and Windows, lets users store all of their passwords, including verification codes, app passwords, Wi-Fi passwords, Passkeys and more. Its new Passwords app, introduced at Apple's WWDC 2024 earlier this week, is one more solution to help protect online accounts and manage multiple logins. Password managers, like the Apple Password app, log different passwords, passcodes and logins securely under a safe account. You can't underestimate the amount of effort they will put into making sure that is locked down, and those are all tied into Apple IDs, Apple passwords. Apple Intelligence, its entry into AI, will leverage cloud-based models on special servers using Apple Silicon to ensure that user data is private and secure.

Persons: Cser, Gadjo Sevilla, eMarketer, That's, Andras Cser, Forrester, Security.org, LastPass, Sevilla, Siri, Elon Musk, We're, John Giannandrea Organizations: Windows, IBM, Apple, Google, Microsoft, iOS, Facebook, OpenAI, Apple Intelligence, Machine Locations: WWDC

☆ Apple needs to make the iPhone cool again. Tomorrow is its chance
▼ + stars: | 2024-06-09 | by ( Clare Duffy | ) edition.cnn.com time to read: +5 min

And no product is more important to Apple than the iPhone. New AI features that provide a compelling reason to upgrade when Apple rolls out the iPhone 16 in the fall could boost the company at a crucial time. Here’s the thing: No matter how Monday goes, Apple isn’t losing its status as a tech powerhouse anytime soon. The latter scenario — assuming the features are compelling — could spur the next major iPhone upgrade cycle and have ripple effects for the entire company. “That’s the key: if it’s compelling and not backward-compatible, Apple will have the first upgrade cycle in four years,” Luria said.

Persons: they’ve, Apple isn’t, D.A, Davidson, Gil Luria, Gadjo Sevilla, “, Siri, Luria, ” Luria Organizations: New, New York CNN, Apple, CNN, ”, Nvidia, Microsoft, eMarketer, iOS, Samsung Locations: New York, China, WWDC

☆ Shoppers are hyper-focused on ‘value.’ That doesn’t mean buying the cheapest option
▼ + stars: | 2024-06-06 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +5 min

Bargain retailers like Walmart and Costco have benefitted, as shown by the retailing industry’s recent slew of first-quarter earnings releases. Sales at its stores open at least a year increased 3.8% in the quarter from the same time last year. Which means that Americans are still spending, but selectively, and that “value shopping” means different things to different people. “A sizable segment of them are focused on value, however, that doesn’t directly correlate to a low price. Shoppers are willing to spend if they see value in an on-trend, well-made dress from Abercrombie – or a healthy salad from Sweetgreen.”

Persons: They’ve, What’s, ”, Neil Saunders, ” Saunders, Fitch, Stephanie Keith, Lilly Pulitzer, Laura Alber, Anne Hathaway, Della Patria, Elisabetta Villa, Richard Dickson, Zak Stambor, eMarketer, ” Stambor, “, Abercrombie – Organizations: New, New York CNN, Walmart, Costco, GlobalData, CNN, Abercrombie, Bloomberg, Getty, Hollister, Sonoma, Navy, Banana, “, Shoppers Locations: New York, Sonoma, Elm, Williams, Rome, Italy, Europe, Banana Republic

☆ Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
▼ + stars: | 2024-05-24 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +2 min

Global retail media ad spending is expected to more than double from $114.18 billion in 2023 to $233.89 billion in 2027, according to eMarketer. Retail media is expected to represent a larger percentage of digital advertising spending, which has begun to eclipse traditional media spending, growing from 18.9% of that segment in 2023 to 25.7% in 2027, according to eMarketer. "What we hear from brands most directly is they no longer wake up with a recipe to buy X amount of TV, X amount of social, X amount of digital. GSTV screens reach 115 million viewers per month across 49 states. "It's the new TV for mass reach advertising," said Mark Boidman, head of media and entertainment investment banking at Solomon Partners.

Persons: Sean McCaffrey, McCaffrey, Mark Boidman Organizations: Television, Facebook, Walmart, Kroger, WPP, Global, Brands, Solomon Partners Locations: eMarketer, It's

☆ Nvidia just keeps hitting it out of the park
▼ + stars: | 2024-05-22 | by ( Ana Altchek | ) www.businessinsider.com time to read: +2 min

Nvidia released its fiscal first-quarter results on Wednesday and reported record quarterly revenues of $26 billion — outdoing analyst estimates for $24.65 billion. This story is available exclusively to Business Insider subscribers. Nvidia shared a solid forecast for the future, too, saying second-quarter revenue will be about $28 billion, also ahead of expectations. Nvidia also raised its quarterly dividend by 150%, from four to 10 cents per share, and announced a 10-for-1 stock split, effective next month. "We can expect that more bold innovative moves from Nvidia will help it maintain its industry position for the foreseeable future."

Persons: —, Nvidia's, Blackwell, Colette Kress, Kress, Jensen Huang, Jacob Bourne, Bourne Organizations: Service, Nvidia, Business, Blackwell, Google, Microsoft, " Tech

☆ Breaking down the 2024 political ad spending trends
▼ + stars: | 2024-05-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBreaking down the 2024 political ad spending trendsThe Atlantic CEO Nicholas Thompson and Paul Verna, vice president of Content at Emarketer, join 'Power Lunch' to discuss ad-spending for the presidential election

Persons: Nicholas Thompson, Paul Verna Locations: Atlantic

☆ Under Armour was a real threat to Nike. Now it’s fighting to stay relevant
▼ + stars: | 2024-05-18 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +10 min

It was the upstart athletic brand that was making real inroads against Nike, the dominant name in the industry. People saw it as a company that actually could break through and take market share from Nike among the hardcore athletes,” Swartz said. String of controversiesThe period from 2016 onward is when “things really started to fall apart” at Under Armour, Swartz said. A bulk of Under Armour products are sold through sporting goods retailers and department stores, including Macy’s and Kohl’s, and online. The basketball superstar Curry, arguably the best shooter in history, famously signed with Under Armour instead of Nike in 2013.

Persons: Armour, Stephen Curry, Jordan Spieth, Kevin Plank, Howard Schultz’s, Bob Iger’s, Plank, ”, David Swartz, Morningstar, ” Swartz, Justin Sullivan, Tommy Gilligan, ” Plank, Swartz, “, —, Stephanie Linnartz, ” Schwartz, Andrew Kelly, Merrell, Zak Stambor, Stambor, Plank’s, Noel Celis, Eric Smallwood, Dwayne Johnson, Johnson, ” Smallwood, Smallwood, Curry, Joel Embiid, Embiid, Skechers, Caitlin Clark Organizations: New, New York CNN, Nike, Starbucks, Disney, CNN, Sports, North, Maryland Terrapins, Southern Methodist Mustangs, Capital, Maryland, Reuters, —, Armour, Sports Authority, Sporting Goods, UCLA, US Securities and Exchange Commission, Footwear News, Adidas, NBA Golden State Warriors, UA Curry II, Getty, Apex Marketing, United Football League, NBA, WNBA Locations: New York, San Rafael , California, North America, College Park , Maryland, Manhattan , New York, Petaluma , California, Manila, AFP

☆ 3 tricks legacy media companies can learn from social-video platforms, per a new Accenture report
▼ + stars: | 2024-05-16 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Read previewTraditional media and entertainment companies must undergo "radical levels of reinvention," John Peters, Accenture's lead for media and entertainment clients, told Business Insider. Traditional media companies, like live broadcasting or linear channels, are "seeing viewership migrate away from their platforms," Peters said. Advertisement"They're increasingly moving to social media and social video platforms and video games," Peters said. Here are three things that traditional media companies can learn from social media giants, per the Accenture report. AdvertisementPeters also pointed to events like the annual Academy Awards or live sports as opportunities for media companies to use UGC.

Persons: —, John Peters, Accenture's, Peters, Goldman Sachs, Nikki Mendonca, Mendonca, Elon Organizations: Service, Accenture, Business, Media Industry, Netflix, Hulu, WARC Media, Meta, Media, UGC, Apple, Google, Spotify, Disney Locations: North America, Europe, Asia, America

☆ Amazon's appearance at Upfronts highlights push beyond digital ads and into traditional media
▼ + stars: | 2024-05-15 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +4 min

But it's no longer just about digital ad dollars, and Amazon's inaugural presence at this year's Upfronts events is the clearest indication that the e-commerce giant is prepared to take on traditional media. Amazon's Prime Video and other streamers would historically be featured at Newfronts, which is digital media's take on Upfronts. This year, they're projected to spend roughly $18.8 billion on traditional TV ads during Upfronts, an increase of 1% from a year earlier, according to eMarketer. 1 question all of you asked was, 'When are you going to show ads on Prime Video?'" He showed how the business has evolved to include digital video ads on Prime Video.

Persons: they're, Cowen, Alan Moss, we've, Reese Witherspoon, Jake Gyllenhaal, Paul Kotas, We've, Kotas, we're, — CNBC's Lillian Rizzo, Alex Sherman Organizations: Meta, Google, Amazon, Disney, Comcast, Netflix, Google's YouTube, Prime, Revenue, National Football League, CNBC Locations: Amazon, U.S

☆ Google shows off how AI Gmail, Photos and shopping will work
▼ + stars: | 2024-05-14 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +4 min

CNN —A day after OpenAI impressed with a startlingly improved ChatGPT AI model, Google showed off its vision for how AI will improve the products that billions of people use every day. Google showed how it wants its AI products to become a bigger part of users’ lives by sharing information, interacting with others, finding objects around the house, making schedules, shopping and using an Android device. Simply put, Google wants its AI to be part of everything you do. Google CEO Sundar Pichai showed off various new features powered by its latest AI model Gemini 1.5 Pro. One new feature, called Ask Photos, allows users to search photos for deeper insights, such as asking when your daughter learned to swim or recall what your license plate number is, by looking through saved pictures.

Persons: OpenAI, Sundar Pichai, Pichai, —, ”, Google’s, Jacob Bourne, it’s Organizations: CNN, Google, Gmail, Google Lens, Astra, “

Here's what will likely be topics of discussion during Upfronts week, whether it's on stage, in the audience or in private. That dependsMedia companies just finished reporting quarterly earnings, which showed traditional TV is still lagging behind streaming and digital when it comes to ad revenue. Streaming advertising was up 22% across media companies, and now makes up 18% of total advertising. Tech companies including Snap , Roku , Google and Microsoft each saw digital advertising revenue make a comeback this past quarter. Streaming advertising revenue jumped 70%, but the overall number is much lower — just $175 million.

Persons: Kevin Mazur, David Zaslav, Tim Nollen, Mike Kemp, Bob Iger, YouTube's, Tom Hiddleston, Loki, Peacock, Hugh Johnston, Hulu —, NBCUniversal, LeBron James, Jevone Moore Organizations: Getty, Getty Images Media, Hollywood, Warner Bros, Discovery, Media, Upfronts, Macquarie, Tech, Google, Microsoft, Netflix, Disney, Amazon Prime, Amazon, National Football, YouTube, Nielsen, Comcast, Radio City Music Hall, ESPN, Madison, Warner Bros . Discovery, Max, Fox, Sports, NBA, Los Angeles Lakers, Los Angeles Clippers, Crypto.com Arena Locations: Waterloo, London, United Kingdom, U.S, New York City, Hulu, Los Angeles

☆ Internal document shows Google using uncertainty over a TikTok ban to try to win more ad dollars for YouTube
▼ + stars: | 2024-05-08 | by ( Hugh Langley | ) www.businessinsider.com time to read: +4 min

YouTube, TikTok, and Meta are fighting for ad spendA TikTok ban could have huge upside for YouTube. While YouTube is eating up more ad dollars, the platform is still behind Meta in terms of total video ad spend in the US, based on projected data from eMarketer. AdvertisementMeanwhile, TikTok has been gaining ground, with eMarketer predicting TikTok will have almost caught up to YouTube in terms of video ad dollars by 2025 in the US (assuming TikTok isn't banned). And like YouTube, the Chinese-owned app is also trying to take ad dollars away from TV networks and video streamers. It's still not clear how many ad dollars are moving to YouTube Shorts, but Google Chief Business Officer Phillip Schindler talked up the service on the company's latest investor call.

Persons: —, Joe Biden, YouTube's, Sundar Pichai, Zuckerberg, TikTok, isn't, eMarketer, Meta's, It's, Phillip Schindler Organizations: Service, Google, YouTube, Business, Apple, BI, Pew Research Locations: USA

☆ Disney just had its worst day in a year and a half
▼ + stars: | 2024-05-07 | by ( Allison Morrow | ) edition.cnn.com time to read: +4 min

New York CNN —Disney managed a rare feat for a legacy media company: Its streaming service actually turned a profit — with some caveats. It was Disney’s worst stock trading day in 18 months. That’s a lot of money, but it is a pretty huge improvement over the $659 million loss the collective streaming business reported in the same period a year ago. Streaming is new(ish) and very different beast from the traditional cable TV model Disney and other media giants like Paramount, Viacom and Warner Bros. “It is a very tough business,” Verna said.

Persons: CNN Business ’, New York CNN — Disney, ” Paul Verna, ” Disney, ” Verna, Bob Iger, It’s, ” “ Indiana Jones, ”, Iger, Brian Mulberry Organizations: CNN Business, New York CNN, Disney, ESPN, Apple, Netflix, Paramount, Viacom, Warner Bros ., Zacks Investment Management Locations: New York, “, India

☆ Retailers jacked up prices and squeezed consumers. They might have just blinked
▼ + stars: | 2024-05-05 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +7 min

“There’s just less dollars for consumers to spend.”The challenge for retailers now is to shake consumers out of that frugal mindset. Retail spending has increased in seven of the past 10 months through March. “If you want to convince consumers to spend you have to give them a reason to do so. Lower prices are a clear opportunity to drive people into the store or online.”It’s a lever that Walmart, he said, has pulled forever. Clothing chain H&M told analysts during its most recent earnings call that it, too, would lower prices.

Persons: Sarah Wyeth, ”, Chad Lusk, Alvarez, ” Wyeth, “ There’s, they’re, Zak Stambor, Stambor, Joe Raedle, ” Stambor, “, ” Jesper Brodin, ” Brodin, ” Michaels, ” Ashley Buchanan, Michaels, Lars Daniel Ervér, Frida, Chuck, – CNN’s Bryan Mena Organizations: New, New York CNN —, Ikea, Shoppers, “ Retailers, CNN, Walmart, Ingka, “, Cheese, Stambor Locations: New York, Hallandale Beach , Florida

Search resuls for: "eMarketer"

25 mentions found