As part of its changing mentality, the MLB has its sights set on becoming a more national sport, according to Manfred. "We need a more national strategy," Manfred told CNBC's Scott Wapner. Because of the amount of content, I think there will be some local component but I think the strategy needs to be more national and our reach needs to be more national." But Sabathia said the league needs to do a better job of creating and marketing star starting pitchers specifically. It's star pitchers, it's starting pitchers."

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Persons: Aaron Judge, Rob Manfred, Manfred, Albert Pujols, Elly De La Cruz, CNBC's Scott Wapner, Sabathia, Aaron, Juan, Soto, It's Organizations: New York Yankees, Texas Rangers, Globe, Major League Baseball, MLB, CNBC, Sabathia, Cincinnati Reds, Diamond Sports, ESPN, Negro Leagues Locations: Arlington , Texas