Cash App launched a new clothing brand, Cash by Cash App, during the pandemic.
In a bid to stand out in a crowded payments market, Cash App launched a fashion brand, Cash by Cash App, in 2020.he line initially offered athleisure styling amid the pandemic.
Then, last November, Cash App worked with rapper Megan Thee Stallion on an outside, limited-edition collection that Liang Shi, head of Cash by Cash App said sold out of the few hundred units created.
Three women model Cash App robes and Fenty Beauty leisure wear at Afterpay, Cash App & Tidal's Front Row To NYFW Party on September 13, 2022, in New York City.
Cash App's Ferdon said that Cash by Cash App "is pretty well integrated" into the company's broader payments "ecosystem."