The long advertising winter could be coming to an end in the second half of this year.
There are tentative signs that the advertising winter is starting to thaw.
Meta, which derives more than 98% of its revenue from advertising, reported revenue well ahead of analysts' estimates for the second quarter.
To be sure, some pure-play advertising companies remain challenged.
Indeed, on Thursday, the US Commerce Department said the US economy grew by 2.4% in the second quarter, which was up from 2% in the first quarter.
Persons:
spenders, Kimberly, Clark, Brian Wieser, Groupe, IPG, Arthur Sadoun, It's, they're
Organizations:
Companies, Meta, Google, PepsiCo, Wall, Tech, Microsoft, US Commerce Department
Locations:
Madison