Take big law firms and Twitter.
“Lawyers and law firms must struggle to stay visible, posting regularly, getting followers, and tweeting regularly.
Consider, for example, Quinn Emanuel Urquhart & Sullivan, which has 1,587 Twitter followers – among the fewest of Am Law 100 firms.
“To date, the firm’s social media efforts have focused on platforms that are most aligned with recruiting — LinkedIn and Instagram,” the spokesman said via email.
Will law firms pony up $8 a month for the blue check now?