AdvertisementRed Lobster recently introduced a revamped menu with no "endless shrimp."
Red Lobster's new CEO said the chain's revamped menu — which no longer includes its infamous "endless shrimp" promotion — has already started to help turn things around at the struggling company.
In 2023, the long-running chain made the once-limited-time offer of $20 endless shrimp a permanent menu fixture in an effort to get more customers in the door.
Advertisement"Countless people grew up going to Red Lobster at important times in their lives," Adamolekun told the outlet.
Advertisement"There's been so much turmoil around the business that some people just opted out," Adamolekun told Bloomberg.
Persons:
Red, —, Damola Adamolekun, Adamolekun, hadn't
Organizations:
Bloomberg, Street Journal