Retailers this holiday season are focusing on delivering packages to customers on specific dates, rather than competing on speed of delivery.
With inflation-conscious consumers now dialing back their online shopping, many retailers are focused on restraining the high costs of fulfillment and last-mile delivery.
In 2019, the e-commerce giant also gave its Prime members the option to pick a specific delivery date.
The feature refines the retailer’s previous three- to five-day shipping window, said Shivi Shankaran, the company’s chief operating officer.
“Sometimes they want it really, really fast, or they want it really, really scheduled,” Mr. Gorlin said.