Not a second goes by that I'm not thinking about making content," said @jaegurley in a TikTok video from early this year.
"I don't watch sunsets or have genuine moments with my friends without being like 'Oh guys, can we do that again?
With the pressure that content creators often feel in mind, Pinterest announced a partnership with Headspace, an app that provides mental health resources, to offer free access to Headspace's offerings for its influencers.
The initiative, timed around World Mental Health Day, allows creators on Pinterest to sign up for a free 6-month subscription on Headspace.
"We really wanted to inspire the people who do the inspiring and provide them with the tools and offerings to really help them with their mental health and wellbeing," Ducard says.