Apple CEO Tim Cook gestures during the annual developer conference event at the company's headquarters in Cupertino, California, U.S., June 10, 2024.
Apple shares popped 5% to a new record high of around $203 per share on Tuesday, a day after the company announced its long-awaited push into artificial intelligence at its annual developer conference on Monday.
The company pitched the features as AI for the average person, though users will likely need to upgrade their iPhones to access the tools.
The company's developer conference came as a welcome sign for investors who have been watching to see how Apple will capitalize on the ongoing AI boom.
Analysts from Morgan Stanley said Apple's AI features strongly position the company with "the most differentiated consumer digital agent."
Persons:
Tim Cook, Apple, Siri, OpenAI's ChatGPT, Morgan Stanley, iPhones, — CNBC's Michael Bloom
Organizations:
Apple, Bank of America, Apple Intelligence
Locations:
Cupertino , California, U.S