According to Wade, who runs the TikTok, Instagram, and YouTube accounts for her "cat chef" called Princess Honeybelle, a lot of pet creators don't try to get paid for their content.
Honey now has over 238,000 TikTok followers, 157,000 Instagram followers, and 1,300 YouTube subscribers.
While Honey's followers were growing and her cat account was verified on Instagram, Wade had to figure out how much her content was worth.
"We did a bit of research and reached out with other creators, and found out that we were really, really undercharging," Wade said.
She charges extra for brand exclusivity, video posts and photo posts, story posts, and for sponsored posts to be pinned or added to her account highlights.