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☆ America's Plastic Catastrophe: Most Waste Can't Be Recycled
▼ + stars: | 2024-04-24 | by ( Taylor Dorrell | ) www.businessinsider.com time to read: +14 min

It's an urgent question — what do we do with the 40 million tons of plastic waste we produce annually? One year of plastic waste is roughly enough to smother the entirety of Manhattan a meter deep, and it has to go somewhere. For decades, America sent its plastic waste to countries like China and Indonesia. Unlike aluminum or glass, the plastic that can be recycled rarely results in replacing one recycled water bottle with another. By downcycling a tiny portion of plastic waste, companies can genuinely reuse a relatively small share of plastic, while convincing consumers that the industry has created a circular economy of infinitely recycled plastic.

Persons: Kartik Byma, they're, Tim Miller, Susan Freinkel, Nestlé, Lea Suzuki, Larry Thomas, what's, Taylor Dorrell, Biden, that's, Taylor, Miller, Kelley Sayre, Vicky Abou, it's, Mike Bloomberg, Bloomberg, Espen Barth Eide, Norway's, Abou, It's Organizations: Getty, America, Chevron, Exxon, Paper Stock, Plastics Industry Association, Organization for Economic Co, San Francisco, NPR, International Energy Agency, ExxonMobil, Alterra Energy, National Renewable Energy Laboratory, Royal Paper Stock, Akron, Buckeye Environmental, Business, Eastman Chemical Co, American Chemistry Council, New, Beyond Plastics, UN, Buckeye Environmental Network Locations: America, Manhattan, China, Thailand, Malaysia, Indonesia, AFP, Ohio, American, San Francisco, Akron, Taylor Dorrell Akron , Ohio, United States, Oregon, New York City

☆ Nespresso, Keurig have new coffee pods coming designed to put an end to all the garbage
▼ + stars: | 2024-04-19 | by ( Cheryl Winokur Munk | ) www.cnbc.com time to read: +5 min

Keurig coffee sales in the U.S. reached over $4 billion last year, while Wall Street analysis pegs Nespresso sales at roughly $1.5 billion. The U.S. coffee pods and capsules market is expected to grow to $10.1 billion by 2028 up from $8.4 billion last year, according to market research firm Mordor Intelligence. Environmentally friendly, biodegradable, and compostable coffee pods are increasingly in demand, and have been on the market for a few years, such as NEXE, a packaging solutions supplier based in Canada, which launched a line of compostable coffee pods in the U.S. and Canada in 2021, which it markets as Nespresso-compatible. Getting customer buy-in for new products is also a challenge for companies looking to produce more sustainable coffee pods. Here's a look at what Keurig and Nespresso — the two largest makers of at-home coffee pod systems — have planned for at-home coffee drinkers as part of that push to keep the pods from filling up the garbage.

Persons: Pepper, Joe, Dillon Baxter, Nespresso, Dr, it's, Monique Oxender, Oxender, they'll, Keurig Organizations: Intelligence, National Coffee Association . Companies, Nestle, Recycling Locations: U.S, Canada, there's, North America, Europe

☆ The one filling snack Michael Pollan swears by to curb his insatiable craving for potato chips
▼ + stars: | 2024-04-11 | by ( Ellyn Lapointe | Hilary Brueck | ) www.businessinsider.com time to read: +4 min

"I have a weakness for potato chips," Pollan told Business Insider, ahead of the release of his latest film. monticelllo/Getty ImagesIt's not just a matter of willpower: Ultra-processed snacks, like potato chips, are designed to make you want to scarf down the whole bag. AdvertisementThe speed at which ultra-processed foods deliver carbs and fats to the body also plays a role in this cycle. Since ultra-processed foods are designed to be quick and easy to consume, people eat more calories as a result. Advertisement"A very good definition of ultra-processed food is it is made from ingredients that no ordinary person keeps in their pantry," Pollan said.

Persons: —, Michael Pollan, Pollan, they'll, he's, Peter Dazeley Organizations: Service, Business, Inc, Omega

☆ The 1 filling snack Michael Pollan swears by to curb his insatiable craving for potato chips
▼ + stars: | 2024-04-11 | by ( Ellyn Lapointe | Hilary Brueck | ) www.businessinsider.com time to read: +4 min

"I have a weakness for potato chips," Pollan told Business Insider, ahead of the release of his latest film. In his new documentary, Food Inc. 2, Pollan explores America's addiction to ultra-processed foods. Ultra-processed snacks, like potato chips, are designed to make you want to scarf down the whole bag. AdvertisementThe speed at which ultra-processed foods deliver carbs and fats to the gut also plays a role in the cycle. Advertisement"A very good definition of ultra-processed food is it is made from ingredients that no ordinary person keeps in their pantry," Pollan said.

Persons: —, Michael Pollan, he's, Pollan, they'll, Peter Dazeley Organizations: Service, Business, Food Inc, Nestle, Coca, Omega

☆ Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up
▼ + stars: | 2024-04-06 | by ( Amelia Lucas | ) www.cnbc.com time to read: +5 min

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. It accounted for 63.5% of the U.S. sports drink market in 2023, according to Euromonitor International data. Gatorade President Mike Del Pozzo told CNBC that the competition is good for the category overall – and shows his brand's own strength. "There's plenty of loud voices right now, trying to make a name for themselves," said Del Pozzo. And Propel's annual sales are projected to cross $1 billion for the first time this year, Del Pozzo said.

Persons: spry, There's, Jim Watson, Coke, Watson, Ramon Laguarta, influencer Logan, Mike Del Pozzo, Del Pozzo, we're, Rabobank's Watson Organizations: Gatorade, Euromonitor, Cola, Pepsi, Rabobank, Unilever, Nestle Health Science, PepsiCo, Energy, Citi Research, CNBC

☆ A Breakthrough in Plastic Recycling Is Coming Up Short
▼ + stars: | 2024-04-05 | by ( Hiroko Tabuchi | ) www.nytimes.com time to read: 1 min

By 2025, Nestle promises not to use any plastic in its products that isn’t recyclable. By that same year, L’Oreal says all of its packaging will be “refillable, reusable, recyclable or compostable.”And by 2030, Procter & Gamble pledges that it will halve its use of virgin plastic resin made from petroleum. To get there, these companies and others are promoting a new generation of recycling plants, called “advanced” or “chemical” recycling, that promise to recycle many more products than can be recycled today. So far, advanced recycling is struggling to deliver on its promise. Nevertheless, the new technology is being hailed by the plastics industry as a solution to an exploding global waste problem.

Persons: Nestle, L’Oreal Organizations: Procter, Gamble

☆ As cocoa prices soar this Easter, chocolatiers consider alternatives
▼ + stars: | 2024-03-28 | by ( John Towfighi | ) edition.cnn.com time to read: +7 min

CNN —Cocoa prices are surging so high, the Easter Bunny might want to hoard its chocolate. Poor climate and crop diseases in West Africa – home to 70% of global cocoa production – have tightened supply and caused prices to skyrocket. As prices rise, some chocolatiers are exploring cost-cutting alternatives, like diversifying their products to depend less on cocoa. Yet mining often destroys farms and the possibility of a livelihood in cocoa production, Issaka said. “Given the persistently high cocoa prices, it may be necessary for us to make responsible adjustments to pricing in the future,” the spokesperson wrote in an email.

Persons: Hershey’s, Shaquille O’Neal, Michele Buck, Billy Roberts, Roberts, ” Roberts, Issaka, Will Kletter, Kletter, “, Peng Xu, Christopher Taylor, Li, Taylor, ”, “ We’re, “ It’s, ” Taylor Organizations: CNN, Cadbury, NCA, “ Brands, Industries, International Cocoa Organization, Rabobank, US, ”, Euromonitor Locations: West Africa, North Region, Ghana, Ivory Coast, Silicon, Washington ,, Manhattan

☆ You're probably throwing out perfectly good food because 'sell by' and 'best before' dates mean nothing. Retailers like Amazon are backing a bill that could change that.
▼ + stars: | 2024-03-28 | by ( Catherine Boudreau | ) www.businessinsider.com time to read: +4 min

Retailers like Amazon support a bill that would require two labels: "best if used by" and "use by." Related storiesClearing up the confusion can avoid food waste, save people money, and help tackle the climate crisis. Reducing food waste is a way for companies to make progress on their sustainability goals, Melgar added. These advocates said the main question from Republican lawmakers is whether the food industry supports the bill. "Voluntary initiatives were a great first start in socializing this idea of consumer confusion over date labels," she said.

Persons: Tori Oto, Oto, Nestlé, Danielle Melgar, Melgar, Kroger Organizations: Service, Harvard Law School Food Law, Policy Clinic, Agriculture Department, Congress, Whole Foods, Kroger, Walmart Locations: Washington

☆ Inside Nestle's instant coffee business
▼ + stars: | 2024-03-02 | by ( Shawn Baldwin | Jeniece Pettitt | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailInside Nestle's instant coffee businessIn Vietnam's Central Highlands growers eagerly await the annual coffee harvest in October when coffee cherries turn deep red in color. Vietnam is the world's second largest exporter of coffee behind Brazil which produces about 40% of the globe's coffee supply. Fluctuating coffee prices and high labor costs have caused financial difficulties for farmers in recent years. To keep up with demand Nescafé works with over 100,000 farmers and buys more than 13 million bags of green coffee annually.

Locations: Highlands, Vietnam, Brazil

☆ How Nescafé instant coffee is made
▼ + stars: | 2024-03-02 | by ( Shawn Baldwin | ) www.cnbc.com time to read: 1 min

Americans consumed over 1.3 billion cups of Nescafé last year, helping the brand become Swiss-based food giant Nestlé's largest coffee segment. With sales in over 180 countries, one in seven cups of coffee consumed worldwide is a Nescafé. Nescafé works with over 100,000 farmers, buys more than 13 million bags of green coffee annually and has two dozen factories globally. So how is Nescafé instant produced? To find out, CNBC traveled to Vietnam, the world's second-largest exporter of coffee behind Brazil, to get a look at Nescafé operations.

Organizations: Inter, American Development Bank, CNBC Locations: Swiss, Vietnam, Brazil

☆ European markets set for gains ahead of euro zone inflation data
▼ + stars: | 2024-03-01 | by ( Elliot Smith | ) www.cnbc.com time to read: +1 min

A TV presenter gets ready for the daily reporting from the floor of the German share price index DAX at the stock exchange in Frankfurt, Germany, November 15, 2023. LONDON — European markets are set to open higher on Friday to start the new trading month after a winning February, with euro zone inflation data due mid-morning. The European stock index notched an all-time high last month, powered by the 11 GRANOLAS large-cap stocks that made up half of the gains across the entire Stoxx 600. Focus will turn Friday to February's flash euro zone inflation reading, expected at 10 a.m. London time, with economists in a Reuters poll predicting the consumer price index rose 2.5% year on year, down from 2.8% in January. German consumer price inflation on Thursday came in line with forecasts at 2.7% year on year.

Persons: DAX Organizations: LONDON, GSK, Roche, ASML, Nestle, Novartis, Novo Nordisk, L'Oreal, LVMH, AstraZeneca, SAP, Sanofi, Focus, European Central Bank, ECB, Fed Locations: Frankfurt, Germany, London

☆ Ozempic is coming for gyms. Here’s how they’re responding
▼ + stars: | 2024-03-01 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +5 min

New York CNN —America’s gyms are adjusting their strategies as more of their members take weight loss drugs. JPMorgan researchers estimate that 30 million people may be taking GLP-1 drugs by 2030, or around 9% of the US population. For now, GLP-1 medications are prohibitively expensive for most Americans, costing about $1,000 or more a month. (Ozempic has not been approved for weight loss by regulators, though Wegovy, a similar drug, has.) It also made a $100 million-plus deal to buy Sequence, a telehealth business that offers virtual prescriptions to patients for these weight loss drugs where appropriate.

Persons: ”, Simeon Siegel, Bahram Akradi, “, Amanda Edwards, ” Siegel, Rick Caro, Jaap Arriens, WeightWatchers Organizations: New, New York CNN, Boomers, JPMorgan, Fitness, BMO Capital Markets, Management, Industries Locations: New York, Ozempic, Barre, Southern California

☆ Why the hottest commodity of 2024 could be in for a rude awakening
▼ + stars: | 2024-03-01 | by ( Lisa Kailai Han | ) www.cnbc.com time to read: +3 min

Cocoa prices rose to a red-hot sizzle this Valentine's Day — but they could soon be due for a reckoning, according to Citi. Cocoa futures finished 25.5% higher in February, cinching their biggest monthly gain since November 2001, when they rose 31.66%. Cocoa supply might increase on one side of the equation, but Doshi cautioned that demand might also be weighed down by consumption risks. Even against this backdrop, Doshi highlighted that it might take some time before cocoa prices completely retreat off their record highs. "Our base case remains that cocoa terminal prices will enter a bear market by end-2024, off a historically rich nominal price area."

Persons: Aakash, Doshi, haven't, Chocolate, Hershey, — CNBC's Michael Bloom, Gina Francolla Organizations: Citi, Wall Street, Nestle Locations: …

☆ Meet the ‘Granolas,’ Europe’s answer to the Magnificent 7 stocks
▼ + stars: | 2024-02-27 | by ( Anna Cooban | ) edition.cnn.com time to read: +4 min

London CNN —The Magnificent 7 tech stocks have been a big part of the extraordinary US market rally. But there’s a rival group of companies powering European stocks to new heights with even better returns, by some measures. Dubbed the “Granolas,” those 11 companies accounted for 60% of the gains on Europe’s benchmark stock index over the past 12 months. They have even slightly outperformed the Magnificent 7 over a longer period, according to Goldman Sachs. Their standout performance has “raised the issue of concentration effects” in the region’s stock market, says Philip Lawlor, managing director of markets research at Wilshire Indexes.

Persons: London CNN —, Goldman Sachs, ASML, ” Goldman Sachs, Goldman Sachs, Guillaume Jaisson, Ozempic, ‘, Philip Lawlor, ” Lawlor Organizations: London CNN, GSK, Roche, Novartis, Novo Nordisk, L’Oréal, AstraZeneca, SAP, Sanofi, “, CNN, Danish, Wilshire Indexes, —, Deutsche Bank Locations: LVMH, Europe, France, Germany, Denmark, Switzerland, Netherlands, United Kingdom, United States

☆ The 11 GRANOLAS stocks power Europe to record highs, drawing Magnificent Seven comparisons
▼ + stars: | 2024-02-27 | by ( Elliot Smith | ) www.cnbc.com time to read: +3 min

The German share price index DAX graph is pictured at the stock exchange in Frankfurt, Germany, January 19, 2024. Staff | ReutersOver the last 12 months, just 11 stocks made up half of the gains that powered the pan-European Stoxx 600 stock index to a record-high close on Friday. "From a Global point of view, the GRANOLAS have even outperformed the so-called Magnificent 7 over the past two years. Their (out)performance is even more impressive on a risk-adjusted basis: with a volatility 2x lower than for the Magnificent 7, the GRANOLAS help to boost the Sharpe ratio." "This suggests that, in Europe, nearly all revenue growth of the STOXX 600 will come from the GRANOLAS.

Persons: Goldman Sachs, Sanofi —, Goldman, Tim Hayes, Ned Davis, Hayes Organizations: Staff, Reuters, GSK, Roche, ASML, Nestle, Novartis, Novo Nordisk, L'Oreal, LVMH, AstraZeneca, SAP, Sanofi, Street, Ned, Ned Davis Research, CNBC Locations: Frankfurt, Germany, Europe

Elena Perova | Istock | Getty ImagesJust ahead of the holiday season, Walmart had encouraging news for inflation-weary shoppers: Prices on food and other staples were falling instead of rising. But the retail giant backpedaled this week, saying higher prices on many grocery items and household staples like paper goods have stuck. Food prices climbed 2.6%, fueled by a 5.1% jump in prices for food away from home, a category that includes restaurant meals and vending machine purchases. That gives their makers the ability to keep raising prices to mitigate higher costs, even as their volume drops. Even some of the biggest U.S. brands have signaled that consumers' tolerance of higher prices has worn thin.

Persons: Elena Perova, John David Rainey, Coke, James Quincey, Gregory Daco, airfares, Tyson, Fernando Fernandez, Arun Sundaram, Kraft Heinz, Chocolate, Hershey, Edward Jones, Brittany Quatrochi, Sundaram, Pringles, Kellanova, Heinz, Stefani Reynolds, Brad Thomas, CFRA's Sundaram, Thomas, Frederic J, Brown, Oscar Mayer, Greg Melich Organizations: Istock, Walmart, CNBC, Federal, Depot, Pew Research Center, Maine Foods, Unilever, Nestle, Bloomberg, Getty, Planters, Target, Kroger, AFP, U.S, PepsiCo, Frito, Evercore ISI Locations: Hershey , Pennsylvania, North America, Washington ,, Rosemead , California

☆ Food hasn't been this much of your budget since the '90s
▼ + stars: | 2024-02-24 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

Consumers are spending more of their budgets on food than they have in 30 years. And high food costs could stick around for a while, executives and small business owners have said. US consumers spent 11.3% of their disposable income on food in 2022, The Wall Street Journal reported on Wednesday, citing data from the US Department of Agriculture. The last time food made up as much of their spending was in 1991, the Journal reported. AdvertisementIt looks like elevated food costs will likely stick around, too.

Persons: it's, —, haven't, It's, François, Xavier Roger, Roger, Brian Will, they've, Steve Cahillane Organizations: Service, Street, US Department of Agriculture, Business Locations: Georgia

☆ Everyday investors are feeling good about the market again
▼ + stars: | 2024-02-23 | by ( Krystal Hur | ) edition.cnn.com time to read: +6 min

New York CNN —Retail investors are optimistic about the stock market again despite a backdrop of geopolitical and economic uncertainty. CNN’s Fear & Greed Index, which measures seven barometers of market sentiment, closed at an “extreme greed” reading on Thursday. Unsurprisingly, investors are largely bullish on artificial intelligence-related stocks over the next three months, according to the Schwab survey. The job market has also stayed remarkably strong even as interest rates hover around a 23-year high, helping keep recession worries at bay. About 48% of traders believe the US will likely avoid a recession this year, up from 23% last quarter, according to the Schwab survey.

Persons: Charles Schwab, Schwab, ”, James Kostulias, stoking, Anna Bahney, —, Lawrence Yun, Read, Henri Nestlé, Wegovy, Hanna Ziady, Mark Schneider, ” Read Organizations: CNN Business, Bell, New York CNN, Retail, “, Dow Jones, Bureau of Labor Statistics, Federal, National Association of Realtors, NAR Locations: New York, United Kingdom, Japan, Washington, Swiss

☆ How Nestlé is changing in an older and Ozempic-obsessed world
▼ + stars: | 2024-02-22 | by ( Hanna Ziady | ) edition.cnn.com time to read: +4 min

London CNN —In 1867, pharmacist Henri Nestlé combined dried cow’s milk with cereals and sugar to create a safe, easily digestible breast-milk substitute. Less infant formulaThe company also plans to use its expertise in nutrition to develop products that serve the growing numbers of older consumers. Nutrition for older consumers“Clearly, across the world in most major markets, the elderly and older population is growing. On current trends, that number is expected to increase to more than 4 billion by 2035, according to the World Obesity Federation. In September, Nestlé announced plans to increase sales of more nutritious products by 20-25 billion francs ($22.8-$28.5 billion) by 2030.

Persons: Henri Nestlé, Wegovy, Mark Schneider, ” Schneider, Schneider, Nestlé, we’re Organizations: London CNN —, United Nations, Schneider, Nutrition, Omega, World Obesity Locations: Swiss, Ireland, Wegovy

☆ Dealmaking is showing signs of life, but it comes with some downsides
▼ + stars: | 2024-02-22 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

In today's big story, we're looking at why M&A could be staging a comeback and which bankers made the most of 2023 . The big storyDealmaker's delighttatomm/iStock, Tyler Le/BIThree monster deals announced in less than a week has Wall Street wondering: Is M&A back? But after a dreadful 2022 and 2023, dealmaking is showing signs of life, Business Insider's Theron Mohamed writes. Capital One, Truist, and Walmart announced acquisitions totaling $53 billion this week, leaving bankers hopeful the good times (and fees) are back. Deals represent an exit opportunity for companies, giving their investors (some of whom are employees) a chance to cash out.

Persons: Tyler Le, Theron Mohamed, Biden, Alex Morrell, Reed Alexander, Alyssa Powell, Emily Stewart, Wall, it's, M, Getty, Jenny Chang, Rodriguez, Jensen Huang, Goldman Sachs, Carlos Delgado, Associated Press Rivian, Rivian, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Business, Federal Reserve, Walmart, Activision Blizzard, ExxonMobil, Cisco, Acquisitions, Activision, Wall Street, Big Tech, Nvidia, ING, Microsoft, Associated Press, BI, Google, Walgreens, Sunshine State, CVS, Intuit, Nestle, Square Locations: Europe, Florida, VillageMD, New York, London

☆ European markets set to open higher as investors focus on euro zone data, earnings
▼ + stars: | 2024-02-22 | by ( Holly Ellyatt | ) www.cnbc.com time to read: 1 min

European markets are heading for a higher open Thursday ahead of a busy day of earnings and data in the region. Preliminary services and manufacturing purchasing managers' index data from the euro zone in February is due Thursday, and will serve as a gauge of business activity in the region. Meanwhile, earnings are due from Nestle, Zurich Insurance, Iberdrola, Telefonica, Lloyds Banking Group, Rolls-Royce, WPP, Anglo American and Hargreaves Lansdown. Overnight, Japan's Nikkei hit a record high on Thursday, with investors shrugging off dismal business activity data from the country, while other Asia-Pacific markets traded in the green. S&P 500 futures rose in overnight trading Wednesday, boosted by a jump in Nvidia shares.

Persons: Hargreaves Lansdown, shrugging Organizations: Zurich Insurance, Iberdrola, Telefonica, Lloyds Banking Group, Royce, WPP, Nikkei, Nvidia Locations: Nestle, Asia, Pacific

☆ Food price inflation set to fall but volatility will remain, Nestle CEO says
▼ + stars: | 2024-02-22 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailFood price inflation set to fall but volatility will remain, Nestle CEO saysNestle CEO Mark Schneider says food price inflation is falling but "choppiness" will continue as certain commodity prices remain at record highs. He adds that "aspirational brands" are still popular among consumers, even as demand for supermarket-owned labels grows.

Persons: Mark Schneider Organizations: Nestle

☆ 7 strategies to recruit top job candidates who were laid off, according to a veteran tech recruiter
▼ + stars: | 2024-02-21 | by ( Jessica Hicks | ) www.businessinsider.com time to read: +7 min

When I was recruiting tech talent at small and midsize companies, I struggled to compete with the top tech giants. Locate and share layoff listsOf course, it's an unreasonable expectation to know of every layoff in your space. Be transparent about the company you're recruiting forFollowing a layoff, it's understandable for candidates to want to ensure it will not happen to them again. Be ready to discuss the financial climate and longevity of the company you're recruiting for. Highlight the importance of the role you're recruiting for to the success of the organization and its long-term plans.

Persons: Jessica Hicks, Hicks, —, I've, Nestlé, it's, who've, that's Organizations: Big Tech, Google, Service, Nestlé Purina, Vox Media, LinkedIn

☆ Tailored dog food supplier Tails.com is planning to cut up to 55 roles, leaked documents show
▼ + stars: | 2024-02-20 | by ( Riddhi Kanetkar | ) www.businessinsider.com time to read: +3 min

Tails.com, a dog-food supplier owned by Nestlé Purina PetCare, is planning to cut up to 55 roles, Business Insider has learned. In January, the company announced internally that it planned to commence a round of layoffs that could affect up to 55 staffers in the UK, per documents seen by BI. Per UK employment law, the company is required to offer a statutory redundancy package to those affected by the layoffs. While the company documents acknowledged that it had hired 22 new roles in the past six months, they also said hiring for any non-critical business roles had been paused since November 2023. Unlike previous rounds of layoffs, these ones are happening while many tech companies are producing good financial results .

Persons: Nestlé Purina, PetCare, Tails.com, ‘ we’re, Nestlé, “ Organizations: Octopus Ventures, Nestlé, Business, BI, Tech, Microsoft, Google Locations: London

☆ How Nescafé came to dominate the instant coffee market
▼ + stars: | 2024-02-14 | by ( Shawn Baldwin | ) www.cnbc.com time to read: +1 min

Soluble coffee accounts for about a quarter of the beverage consumed globally, according to Brazilian Instant Coffee Industry Association, and that number is rising. "People often think that people have stopped drinking instant coffee because we have so much specialty coffee in abundance today," said coffee expert Jake Leonti at food and beverage consulting firm F+B Therapy. Known for its affordability and convenience, instant coffee is known as the black sheep of the coffee world. And yet 6,100 cups of Nescafé instant coffee are consumed every second, according to the company, Swiss-based food giant Nestlé's largest coffee brand. Worldwide one in seven cups of coffee consumed is a Nescafé.

Persons: Jake Leonti Organizations: National Coffee Association, Overseas, Instant Coffee Industry Association, CNBC Locations: Swiss, Vietnam, Brazil

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