"The growth stage of the business plays a significant role in how business owners reinvest their money," Jenny Shum, General Manager of Chase Ink, told Insider via email.
"Small business owners have had to reimagine the way they do business over the last three years," she said.
"This year, business owners are investing heavily in technology to sustain their business, cut costs, and increase efficiencies in order to mitigate ongoing economic pressures."
It can also reflect what's going to be purchased and how it's going to be sent to customers, Manshoory said.
MarketingMarketing is important all year, so business owners should reinvest in attracting customers, Franklin said.