M&Ms is making Maya Rudolph its spokesperson, sidelining its talking candy mascots.
The "spokescandies" have been the face of the candy brand for almost three decades.
Rudolph will be "chief of fun" at M&Ms, the brand tweeted on Monday.
Right-wing commentators had previously criticized a change in shoe style that M&Ms made to one of the anthropomorphic candies last year.
M&Ms is among the oldest candy brands in the US, and its talking candies are relatively recent additions.