The release of Prime, a drink brand founded by the YouTube personality and boxer Logan Paul, had British teenagers lining up for hours outside grocery stores on its release date in December.
Now, Prime is facing a backlash from physicians and lawmakers who say that the high levels of caffeine in one of its drinks can be harmful to children.
Prime offers two kinds of beverages: Prime Hydration, a sports drink that does not contain caffeine, and Prime Energy, a highly caffeinated drink.
A 12-ounce Prime Energy contains 200 milligrams of caffeine, compared with the 114 milligrams of caffeine in a 12-ounce can of Red Bull or the 100 milligrams found in a cup of coffee.
Senator Schumer said Prime Energy had “so much caffeine in it, that it puts Red Bull to shame.” He added that Prime differed from other highly caffeinated energy drinks in that its advertising campaign appeared to target those under 18.
Persons:
Logan Paul, Chuck Schumer, Red Bull, Schumer
Organizations:
YouTube, Food and Drug Administration, Prime, Prime Energy, Energy
Locations:
New York