Investors often told Griffiths her product was too niche and didn't have a strong enough market.
After exiting Knix for $320 million this summer, she shares how to convince VCs on a new market.
Here are my top tips for fundraising and building a successful business around a niche product:1.
When investors say a product is niche, ask yourself: Am I getting this feedback because the addressable market is too small?
When Knix started, we mainly sold to wholesalers, depending on them to tell the story of the product to get people to buy it.