The blowback over Elon Musk’s endorsement of an antisemitic conspiracy theory on X gathered steam on Friday, as several major advertisers on his social media platform cut off their spending after his comments.
Disney said it was pausing spending on X, as did Lionsgate, the entertainment and film distribution company.
They followed IBM, which cut its spending with X on Thursday.
Mr. Musk, who bought Twitter last year and renamed it X, has been under scrutiny for months for allowing and even stoking antisemitic abuse on the site.
Jewish groups have compared the statement in the original post to a belief known as replacement theory, a conspiracy theory that posits that nonwhite immigrants, organized by Jews, intend to replace the white race.
Persons:
Disney, Musk, ” Mr, Robert Bowers
Organizations:
Elon, Lionsgate, Apple, IBM, Twitter
Locations:
Israel, Pittsburgh