Tourists visiting the picturesque and posh Italian lakeside town of Como have always been spoiled for choice when it comes to souvenirs, from fridge magnets and keyrings to snow globes and ornaments.
Now there's a new item they can take home that is turning heads and raising eyebrows: sealed cans of “Lake Como air.”The cans, sold by the communications company ItalyComunica, are priced at $11 (€9.90), with each can containing 13.5 ounces (400ml) of "pure air from the most beautiful lake in the world," the product website says.
The cans are marketed as a “luxurious souvenir,” offering tourists a chance to take a piece of Lake Como home and described as “perfect for those who wish to rediscover the peace and elegance of this heavenly corner, sealed in a tin.”Lake Como Air encourages visitors to “open it whenever you need a moment of escape, tranquility, or simply beauty.”
Persons:
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Organizations:
Como Air
Locations:
Como