X CEO Linda Yaccarino told CNBC on Thursday that the company's decision to get rid of its Twitter branding reflects owner Elon Musk's vision for the app.
"Elon has been talking about X, the everything app, for a very long time," Yaccarino said in an interview with CNBC's Sara Eisen.
"Even when we announced that I was joining the company, I was joining the company to partner with Elon to transform Twitter into X, the everything app."
Yaccarino, who started the job in June, said Musk has been working up to this since buying Twitter late last year.
"If you stay Twitter, or you stay whatever your previous brand is, change tends to be only incremental.
Persons:
Linda Yaccarino, Elon, Yaccarino, CNBC's Sara Eisen, Musk, you'll, Eisen, Johnson
Organizations:
CNBC, Twitter