With OpenAI technology, Microsoft CEO Satya Nadella is challenging Google's online search monopoly.
"Who'd have thought, even just a few months ago, that Google would be on their back foot," said Soma Somasegar, a former Microsoft executive.
Google was also busy incorporating machine-learning and other AI technology into popular products such as Google Photos, Google Translate, and its search engine.
Microsoft's new Bing search engine uses a newer version of GPT-3 to answer complex questions.
Microsoft's positive feedback loopThe OpenAI deal laid the foundation for Microsoft to catch Google in the AI race.