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☆ As Trump prepares 2024 announcement, Mike Pompeo is running ads in key presidential primary states
▼ + stars: | 2022-11-14 | by ( Nicole Gaudiano | ) www.businessinsider.com time to read: +3 min

Mike Pompeo has launched digital ads through his PAC in early voting presidential primary states. Pompeo has said a Trump presidential bid alone would not keep him out of the race. Pompeo has said a Trump 2024 presidential bid would not alone keep him from entering the race. He said he'd vote for Trump with "no hesitation" if Trump were to win the 2024 GOP presidential nomination. To date, none have formally announced 2024 presidential bids.

☆ I make $17,000 a month selling online courses in addition to my day job at Amazon. Here's how I set up this side hustle that only takes a few hours a week.
▼ + stars: | 2022-11-11 | by ( Robin Madell | ) www.businessinsider.com time to read: +8 min

She spends three to four hours a week on the side hustle and averages $17,700 per month in revenue. I work 40 hours a week at Amazon as a tech-artist manager, a role I've had since January, and on the side, I run a business. For example, if you have a scene with a haunted house, lighting helps create that spooky ambiance by adding shadows and dim lighting. The primary added benefit of the bundle is personal, professional feedback on students' work via the Academy's community channel. Today, when I contract external teachers to create course content, I can keep my time commitment to three to four hours a week.

Trump’s mendacity is arguably the Second Big Lie. Four years earlier, the Hillary Clinton campaign and leading Democrats refused to acknowledge the outcome of the 2016 election, by claiming Donald Trump was not a legitimate president. “He knows he’s an illegitimate president,” said Clinton, also three years later. She repeated this sentiment in 2020, telling The Atlantic the election “was not on the level,” and again when she called Trump’s win illegitimate. These two phenomena are inextricably linked: The 2016 election denial paved the way for Trump’s lies four years later.

But none of that explains why political campaigns have been turning away from Facebook. Political ads have always been a small part of Facebook's overall business. The pandemic accelerated that trend since so many consumers turned to streaming platforms while stuck at home, and content for cord-cutters proliferated. Ad tracking firm AdImpact projected that of the $9.7 billion spent on political ads this cycle, $1.4 billion would go to connected TVs. Apple's crackdown has indeed diminished Facebook's position in political advertising.

☆ In California, two Asian Americans fight for a seat in the House — and with each other
▼ + stars: | 2022-10-25 | by ( Kimmy Yam | Kimmy Yam Is A Reporter For Nbc Asian America. | ) www.nbcnews.com time to read: +9 min

As the midterms loom, one key House race in California is drawing significant attention both to Asian Americans in the district, and from them. The race features a rare matchup between two Asian Americans, and the result hinges on Asian Americans, who make up about a third of the district’s voters. “I think here, we’re seeing a wake-up call,” Connie Chung Joe, chief executive of Asian Americans Advancing Justice Southern California, told NBC News. Within the electorate, almost half are of Vietnamese descent, one of the few Asian American groups that tends to lean right. It’s something, Joe said, that white candidates, for example, can “take for granted.”But Wong added that accusing another Asian American candidate of being disloyal “hurts the whole Asian American community.”As fiery as the race has been, it’s also reflective of a political maturation within the Asian American community, experts say.

The Florida Democratic Party noted it has had a Municipal Victory Program since 2016 that includes efforts to fundraise and help school board candidates. Historically, it hasn’t taken a lot of cash to influence school board races, which are generally nonpartisan and often draw low voter turnout. In a 2018 survey, just 9 percent of school board officials reported spending more than $5,000. “What Ron DeSantis is doing in Florida — supporting a bunch of these school board candidates — is really smart, because the No. Some of the liberal efforts to push back against conservatives in school board races are well established.

☆ Everything you need to know about Parler, the right-wing social media platform Kanye West is planning to buy
▼ + stars: | 2022-10-20 | by ( Allana Akhtar | Britney Nguyen | ) www.businessinsider.com time to read: +10 min

Kanye West, now known as Ye, is in talks to buy right-wing social media platform Parler. Ye, formerly known as Kanye West, is entering a deal to buy right-wing social-media platform Parler, which launched in 2018. Meanwhile, Trump's platform Truth Social had 8,956,693 visitors, and Gab had 12,806,464 visitors, per Similarweb's analysis. What's on the Parler app? In February, Trump launched the Truth Social social media platform 13 months after being kicked off Facebook and Twitter after the January 6 Capitol riot.

☆ 'Making $10k a month is not that hard': How TikTok influencers are luring followers with deceptive promises of side-hustle riches
▼ + stars: | 2022-10-17 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +13 min

And some of the dollar amounts passive-income influencers are touting in their posts are eye-popping. Even when the stakes are somewhat lower, passive-income influencers fail to give viewers the full picture. While this method cuts out some of the upfront costs, making money on digital products is still incredibly difficult. Making money as an entrepreneur takes hard work, skill, and a bit of luck — but that message doesn't sell as well. What does sell is the new American dream of making money in your sleep — and side-hustle promoters are more than happy to keep selling it.

☆ Layoffs, lost sales, and revised business plans: How a Facebook tech glitch is wreaking havoc for advertisers around the world
▼ + stars: | 2022-09-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

A technical glitch continues to ban Meta ad accounts at random. But three weeks ago, business ground to a halt when Color Crush Book's Facebook ad account was unexpectedly terminated. The founders of Color Crush Books said they're considering shifting from their digital-only model after experiencing Facebook ad account issues. The company's Meta ad account was reinstated on Tuesday after Insider contacted Meta. Silverbird's ad account was disabled in mid-August and Lorenzos shifted some of the budget to search and offline channels.

☆ Campaigns spend over $6.4 billion on ads for 2022 elections, making race one of the most expensive ever
▼ + stars: | 2022-09-26 | by ( Brian Schwartz | ) www.cnbc.com time to read: +4 min

They've spent almost $46 million on Google ads over the last 30 days, according to the search engine's data. The Congressional Leadership Fund, a super PAC that backs House Republicans, has spent $1.32 million over the past month on Google ads. Democrats have jumped in with spending millions on Google ads over the past four weeks, records show. The Democratic Senatorial Campaign Committee, a campaign arm for Senate Democrats, has spent just over $1 million in Google ads during that time frame. The Democratic Congressional Campaign Committee, which acts as the campaign arm for House Democrats, has spent an almost equal amount on Google ads.

☆ This entrepreneur started his company as a side hustle while working for Shopify. Now he's committed full-time to his beef jerky business, which generates about $30,000 in monthly sales.
▼ + stars: | 2022-09-25 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

Daniel Patricio started his online store, Bull and Cleaver, while working at Shopify. Daniel Patricio's Shopify store, Bull and Cleaver, generates about $30,000 a month in sales of biltong, a South African-style beef jerky. But the direct-to-consumer business has decidedly humble origins; it started as a side hustle while Patricio worked on the product team at Shopify. Patricio started his store in 2015, a couple of years into his eight-year tenure at Shopify. "This is an amazing product," Patricio said.

☆ How political candidates are targeting you on social media based on your music tastes, shopping habits and favorite TV shows
▼ + stars: | 2022-09-23 | by ( Casey Tolan | ) edition.cnn.com time to read: +11 min

(CNN) Marco Rubio hopes to sway voters interested in Chick-fil-A, Ram trucks, and Duck Dynasty. "Political campaigns are using that to their advantage." Rogan, a controversial figure who's popular on the right, attracted more attention from campaigns targeting Facebook ads than any other interest topic in the period analyzed by CNN. The targeting data shows a wide variety of approaches. But most people likely have no idea that they're seeing certain political ads because of their interests in a band or TV show, Woolley noted.

☆ I made $1.4 million in revenue selling Canva templates. Here's how I scaled my business in less than 3 years.
▼ + stars: | 2022-07-15 | by ( Kimanzi Constable | ) www.businessinsider.com time to read: +8 min

Here's how she started selling Canva templates for viral content, as told to Kimanzi Constable. I decided to presell my Canva templates to ensure it was a viable product. Before creating any templates, I asked my followers whether they'd buy a pack of 100 templates to help them create viral business content. I created the first iteration of the Viral Content Templates alongside Jamie. Since the templates launched in December 2019, my template business has brought in $1.4 million in revenue and continues to grow.

☆ I'm the cofounder of Crumbl Cookies. Here's how we captured Gen Z and became a cult favorite.
▼ + stars: | 2022-07-14 | by ( Kimanzi Constable | ) www.businessinsider.com time to read: +7 min

Sawyer Hemsley founded Crumbl Cookies in 2017 with his cousin in while he was still at college. This as-told-to essay is based on a conversation with Sawyer Hemsley, the 30-year-old cofounder and chief operating officer of Crumbl Cookies. In May 2017, Jason said he'd invest $10,000 into the cookie business if we could find a good deal on a building. We talked about our chocolate-chip cookies on social media and paid for Instagram and Facebook ads. If a previous cookie's strength score was under 13%, we take it back into the research-and-development kitchen to improve it.

☆ See the pitch deck a startup used to raise $2.1 million and win over Serena Ventures
▼ + stars: | 2022-06-06 | by ( Ellen Nguyen | ) www.businessinsider.com time to read: +1 min

Chan raised $2.1 million from the likes of Serena Ventures and Ancestry.com's CEO Deborah Lui. Kathleen Chan raised $2.1 million for her fashion supply-chain-software company, Calico, during the pandemic. Before Calico, Chan had built two brands: one for direct-to-consumer jewelry and one for corporate apparel. Using Calico, businesses can quote, bring their suppliers on board, and place prototyping and production orders. Chan walked Insider through the pitch deck she used to close the $2.1 million seed round.

☆ I started a tourism blog that brought in more than $200,000 in passive income last year. Here's how I did it.
▼ + stars: | 2022-02-07 | by ( Morgan Overholt | ) www.businessinsider.com time to read: +10 min

For the first time since we began, the site began paying for itself. And for that, we needed more site traffic. When major area attractions closed for the post-holiday winter season, our site traffic plummeted, as did our revenue. This allowed us to integrate blog work into our regular work weeks instead of treating it like a side hustle. Whether or not we will simply continue to scale back our day jobs or pivot to solely blog income in the future remains to be seen.

☆ I tried the popular weight-loss app backed by Tony Xu and Scooter Braun. Keeping the weight off was harder than expected.
▼ + stars: | 2021-05-25 | by ( Lisa Rabasca Roepe | ) www.businessinsider.com time to read: +10 min

Noom is a weight-loss app that uses a psychology-based approach to change your eating habits. One writer tried Noom for eight months to shed some pounds and prevent pandemic weight gain. In my latest attempt to lose weight, I turned to the Noom app. Lisa Rabasca RoepeI imagine that this is a powerful exercise for someone who has more than 10 pounds to lose. In fact, I've noticed that the people who have the most weight to lose have the most success with Noom.

☆ Meet Allan Maman: The 21-year-old whose cold emails to Andrew Yang and Mike Bloomberg led to him making memes for their political campaigns
▼ + stars: | 2021-04-02 | by ( Dominic-Madori Davis | ) www.businessinsider.com time to read: +10 min

Allan Maman, a 21-year-old who didn't go to college, is the brainchild behind many of the memes used by the presidential campaigns of Andrew Yang and Mike Bloomberg. "Even people that were anti-Bloomberg or anti-or pro-Trump were tweeting, 'Oh this is actually a funny meme,'" Maman said. 'I think it's really cool that we kind of started political memes.' Allan MamanAnd as for his political meme career, Maman isn't so sure he will ever go back to it after the November election. "I think it's really cool that we kind of started political memes," he said.

☆ Efectul Tik-Tok. Maia Sandu l-a învins pe Dodon pe rețelele de socializare, câștigând alegerile prezidențiale
▼ + stars: | 2020-11-17 | by ( Jardan Cristian | ) www.zdg.md time to read: +8 min

Astfel, Maia Sandu a cheltuit de 5 ori mai mulți bani decât Igor Dodon pentru promovare pe facebook și obține rezultate mult mai bune la capitolul impact și distribuție. Cu doar 2 postări, Maia Sandu a adunat 1 200 000 de vizualizări. Igor Dodon a ignorat total Tik-Tok-ul. Cercetarea arată că pe online, lupta din turul doi dintre Maia Sandu și Igor Dodon a fost o repetare a competiției din alegerile desfășurate în 2016, când Igor Dodon a venit la putere după ce a învins-o pe Maia Sandu în turul doi. Au existat și câteva videoclipuri disprețuitoare în adresa lui Igor Dodon distribuite pe Facebook și Youtube, referitoare la colaborarea sa cu Vladimir Plahotniuc.

Persons: Maia Sandu, Igor Dodon, Sandu, Dodon, El, Vladimir Plahotniuc, Sandu . Organizations: Facebook, Facebook Ads, YouTube, Echipa, Google, Prezidențiale, Social Media, Agenția Slovacă, Mediapoint Locations: Republica Moldova, MEMO98, Slovacia, Republicii Moldova, România, Republica Slovacă, sovietice, Africa, Asia, America de Sud, Orientul Mijlociu

☆ Maia Sandu l-a învins pe Igor Dodon pe rețelele de socializare, analiză
▼ + stars: | 2020-11-17 | by ( ) www.ipn.md time to read: +4 min

Maia Sandu l-a învins pe Igor Dodon pe rețelele de socializare, analizăMaia Sandu s-a impus pe rețelele de socializare între cele două runde de vot și l-a învins pe Igor Dodon în turul doi din 15 noiembrie curent. Pe Facebook, Igor Dodon a scris aproape 78% din postări, atât în limba română, cât și în limba rusă. Maia Sandu a scris aproximativ 16% din postări în limba rusă și 84% în limba română. Cercetarea arată că în mediul online, lupta din turul doi dintre Maia Sandu și Igor Dodon a fost o repetare a competiției din alegerile desfășurate în 2016. Deși Igor Dodon a fost mai activ pe Facebook decât adversara sa, publicând 86 de postări, în timp ce Sandu doar 49.

Persons: Maia Sandu, Igor Dodon, Sandu, Dodon Organizations: Facebook, Facebook Ads, Mediapoint Locations: Republica Moldova, MEMO98, Slovacia, Republicii Moldova, România, Republica Slovacă

Organizațiile Mediapoint din Republica Moldova și MEMO98 din Slovacia au monitorizat performanța candidaților pe rețele sociale în perioada dintre 2 și 13 noiembrie. Cercetarea arată că pe online, lupta din turul doi dintre Maia Sandu și Igor Dodon a fost o repetare a competiției din alegerile desfășurate în 2016, când Igor Dodon a venit la putere după ce a învins-o pe Maia Sandu în turul doi. În ceea ce privește promovarea plătită pe Facebook și Instagram, bugetul de publicitate a fost puțin mai mare comparativ cu prima rundă. Când vine vorba de alte subiecte, Maia Sandu și-a concentrat mesajul pe combaterea corupției și a sărăciei, cultură, locuri de muncă și șomaj, precum și gestionarea COVID-19, inclusiv a consecințelor pandemiei asupra sănătății publice și a societății. Au existat și câteva videoclipuri disprețuitoare în adresa lui Igor Dodon distribuite pe Facebook și Youtube, referitoare la colaborarea sa cu Vladimir Plahotniuc.

Persons: Maia Sandu, Igor Dodon, Sandu, Dodon, El, Vladimir Plahotniuc, Sandu . Organizations: Facebook, Facebook Ads, YouTube, Echipa, Google, Prezidențiale, Social Media Locations: Moldova, MEMO98, Slovacia, Republica Moldova, Republicii Moldova, România

☆ (Analiză) Maia Sandu l-a învins pe Dodon pe rețelele de socializare, câștigând alegerile
▼ + stars: | 2020-11-17 | by ( ) www.ipn.md time to read: +8 min

(Analiză) Maia Sandu l-a învins pe Dodon pe rețelele de socializare, câștigând alegerile17 noiembrie 2020Maia Sandu s-a impus pe rețelele de socializare între cele două runde de vot și l-a învins pe președintele actual Igor Dodon în turul doi care a avut loc la 15 noiembrie 2020. Cercetarea arată că pe online, lupta din turul doi dintre Maia Sandu și Igor Dodon a fost o repetare a competiției din alegerile desfășurate în 2016, când Igor Dodon a venit la putere după ce a învins-o pe Maia Sandu în turul doi. Când vine vorba de alte subiecte, Maia Sandu și-a concentrat mesajul pe combaterea corupției și a sărăciei, cultură, locuri de muncă și șomaj, precum și gestionarea COVID-19, inclusiv a consecințelor pandemiei asupra sănătății publice și a societății. Similar cu 2016, retorica campaniei a devenit mult mai negativă înainte de turul doi, Igor Dodon atacând-o pe Maia Sandu pe o serie de probleme. Au existat și câteva videoclipuri disprețuitoare în adresa lui Igor Dodon distribuite pe Facebook și Youtube, referitoare la colaborarea sa cu Vladimir Plahotniuc.

☆ Yevgeny Prigozhin, Russian Oligarch Indicted by U.S., Is Known as ‘Putin’s Cook’
▼ + stars: | 2018-02-16 | by ( Neil Macfarquhar | ) www.nytimes.com time to read: +3 min

They’re the work of bots and trolls, and one of the most skilled countries at deploying them is Russia. During the 2016 presidential election, suspected Russian operators created bots on Twitter to promote hashtags like #WarAgainstDemocrats. Facebook is one common platform for Russian trolls and bots, which, in 2016, used fake accounts to influence U.S. elections. Facebook believes that ads on divisive issues created by Russian trolls were shown to Americans over four million times before the elections. Federal investigators and experts believed Russian trolls created Facebook groups like Blacktivist, which reposted videos of police beatings, or another, Secured Borders, which organized anti-immigrant rallies in real life.

Persons: Ludmila Savchuk, Ben Nimmo, Savchuk, Hillary Clinton, Melvin Redick, ”, Vladimir Putin Organizations: Twitter, Internet Research Agency, Facebook, Federal, Borders Locations: Russia, St, Petersburg, London, Russian, “, St . Petersburg

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