But in 2015, determined to take his career in a new direction, Ward started blogging on his personal website.
By early 2017, Ward started blogging about influencer marketing for Forbes, although he didn't follow YouTubers or YouTube culture at the time.
When Paul tweeted Ward's article and Ward's Twitter handle, Ward said his phone started "blowing up."
After he published his interview with Paul, Ward started interviewing even bigger YouTubers and influencers, like Shane Dawson and Lele Pons.
Now, Ward's YouTube channel has more than 5.3 million views, and his easy rapport with influencers has led to even bigger opportunities, like co-hosting a branding-focused podcast with TikToker Griffin Johnson.