Earlier this summer, Snap executives told managers they should put at least 10% of their teams on performance improvement plans.
In a few weeks, Snap employees have gone from feeling relatively stable to joking that they now work at "Snapazon," a reference to the sometimes grueling, metric-heavy approach of Amazon.
Snap is chopping the Snap Pixy mini drone, its accelerator program, Snap Originals, Snap Minis and its Games vertical.
Other Snap workers expressed similar doubts about the company's acquisition strategy.
AR likely will not be a major success story, despite Snap's leadership in the area.