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In the last year, Mirg has accumulated over 4.4 million TikTok followers and 1.8 million YouTube followers who watch him cutting bread, arranging cheese, and tossing cucumber slices into their container. POV videos from service workers have become a huge TikTok trendNumerous fast-food workers have built followings of millions by filming themselves at work. 24-year-old Dylan Lemay began TikToking at Cold Stone Creamery in 2020 and now has 9.8 million followers. Starbucks employee Maya Smith has gained 2.1 million followers making videos mixing drinks. While there is an appetite for this format of content, advertising legislations (and perhaps some store managers) have yet to catch up.
YouTuber Elena Taber moved to New York City from California in 2018, when she was 21 years old. She'd only visited once and knew one person nearby, but she knew it would open doors for her career. "A few months before graduation, I was like, you know what, I think I'm going to move to New York City in the fall." "I just kind of hit the ground running where I thought, OK, let me learn the city," she said. As a YouTuber, Taber knew moving to New York would open doors for herTaber said moving to New York was tough because she is naturally more shy and introverted.
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