John Deere has backed down from a number of DEI initiatives, seemingly in response to online criticism.
The company said it won't partake in external "cultural awareness" parades and reaffirmed its lack of a pronoun policy.
In a viral video, conservative activist Robby Starbuck said John Deere had "gone woke."
AdvertisementTractor maker John Deere has backed down from its DEI initiatives after facing substantial criticism from conservatives online.
John Deere "will no longer participate in or support external social or cultural awareness parades, festivals, or events," it said in a post on X on Tuesday.
Persons:
John Deere, Robby Starbuck, —
Organizations:
Service, Business