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Read previewInfluencers secure brand deals in many ways — some go right to the DMs of brands or even use Slack, while others rely heavily on talent managers or agents. AdvertisementNearly 55% of respondents listed social-media marketplaces as one of the three primary sources they use to secure brand deals. The data, however, does not account for the types of brand deals creators would require. For instance, some brand deals could be multi-channel sponsorships, while others could be affiliate links — which can vary in pay. Most creators said their partnerships with brands last a monthAbout 31% of creators reported that their brand deals typically last one month.
Persons: , Qianna Smith Bruneteau, We're, Smith Bruneteau, that's Organizations: Service, American Influencer Council, Business, AIC, influencer, LinkedIn
You check your inbox and discover dozens of spam emails that made it past the filter. Tapping over to Instagram, you find a request for a supposed brand collaboration in your DMs. Your WhatsApp notifications, meanwhile, consist solely of strangers asking you to invest in a cryptocurrency exchange. While scrolling social media on your lunch break, you see Tom Hanks promoting a dental plan and Taylor Swift peddling a cookware giveaway. (Or at least that’s what seems to be going on.)
Persons: Tom Hanks, Taylor Swift Organizations: LinkedIn, Fortune Locations: Instagram
Instagram to crack down on teen sextortion
  + stars: | 2024-04-11 | by ( Samantha Murphy Kelly | ) edition.cnn.com   time to read: +4 min
The company announced on Thursday it is testing new features to curb an alarming trend called financial sextortion, which often targets kids and teenagers. Once the nude images are sent, the scammers claim they’ll post them online, either on public websites or on newsfeeds where their friends will see, unless the victims send money or gift cards. In the upcoming weeks and among a subset of users, Instagram said it will roll out various new features, such as blurring nude images sent in direct messages and informing users when they’ve interacted with someone who engaged in financial sextortion. But the FBI recently said it has seen an increase in financial sextortion cases from strangers, often started by scammers overseas. Meta said it is also working on ways to identify accounts that may be engaging in sextortion scams by detecting and monitoring likely sextortion behavior.
Persons: Instagram, they’ve, ” Antigone Davis, “ It’s, sextortion, Meta, Meta Meta, ” Davis, , Organizations: CNN, FBI, National Center for, Meta, Tech Coalition
When my daughter went off to college, I wanted to call her every day just to hear her voice. AdvertisementWhen my daughter got off the bus after the first day of kindergarten, she talked non-stop until she went to bed. I learned to communicate with my daughter differentlyWhen I went to college, we had a phone in our dorm room, and it cost money to call home long distance. But just like when we went off to college, they need the space to make the transition into adulthood without us hovering. AdvertisementWhat I've come to realize is how often parents talk with their college kids is as widely different as how often married couples have sex — and the end result is the same.
Persons: , I'd, we're, we've Organizations: Service
AdvertisementFor the leading voices in the uncommitted movement, that's missing the point — and it's insulting. The "Listen to Michigan" campaign was originally conceived in a memo drafted by Waleed Shahid, a progressive strategist and former spokesman for the left-wing group Justice Democrats. "There is an entire menu of things that President Biden could do to move in the direction of discontinuing the funding of the killing," he said. What uncommitted voters are ultimately looking for is a sense of seriousness and clarity that they feel has been lacking from Biden. Uncommitted movement organizers do not seem to be taking glee in embarrassing Biden.
Persons: Joe Biden, Biden, Layla Elabed, Abbas Alawieh, Donald Trump, Mitch Landrieu, uncommitted, Trump, Abdullah Hammoud, Waleed Shahid, Jeff Kowalsky, Rashida Tlaib, , Cori Bush, Missouri —, Elabed, Mayor Hammoud, that's, Hammoud, haven't, I've, James Zogby, We're, Alawieh, Benjamin Netanyahu's, Andy Levin, Zogby, Ronald Reagan, Menachem Begin, Seth Meyers, he's, Benjamin Netanyahu Organizations: Service, Democratic, Democratic National Convention, United Nations Relief, Works Agency, Dearborn, Biden, Movement, Michigan, Democrats, Getty, Democratic Party, Trump, Arab American Institute and, Union, UN, Democrat, Israel Locations: Gaza, Detroit, Michigan, Israel, American, United States, Dearborn, AFP, Missouri, Dearborn Heights, Hamtramck, , Biden's, Arab, Chicago, Paterson, Rafah, Beirut, New York
He was able to scale the business to more than $600,000 in revenue by 2018, when he graduated from high school. Before the internet, starting a business was a serious hassle. The problem wasn't that people weren't interested in starting a business: A 2016 EY study found that 62% of 18- to 34-year-olds had toyed with venturing into business ownership. That has made starting a business all the more appealing — and affordable — for prospective entrepreneurs. And with the plethora of digital tools we have today, starting a business is more accessible than ever.
Persons: Luke Lintz, Lintz, Bernhard Schroeder, Schroeder, Gen Zers, , Martin Warner, Warner, GoDaddy, HighKey, Nicki Minaj, Kevin Hart, Khloé Kardashian, Tom Peters, Peters, " Schroeder, ZenBusiness, Gen, Zers, he'd Organizations: Apple, Shipping, Lavin Entrepreneurship, San Diego State University, Entrepreneurship, Dynamics Statistics, Business, Fast Company, Small Business Administration Locations: North America, China
How Instagram got its mojo back
  + stars: | 2024-03-19 | by ( Katie Notopoulos | ) www.businessinsider.com   time to read: +8 min
AdvertisementSensor Tower shows that Instagram downloads were up 20% in 2023 compared to 2022, in contrast to TikTok's 4% year-over-year growth. Instagram beat TikTok not only in growth, but sheer volume of app downloads in 2023: Instagram had 767 million while TikTok had 733 million. One reason is Threads, the newly launched Twitter competitor, which requires an Instagram account and may have prompted some people who were curious about Threads to re-download Instagram. AdvertisementTikTok is getting oldAt the same time, TikTok, once the main existential crisis for Instagram (well, probably still is), is faltering. In 2014, that same age group (which we are trying not to refer to as middle-aged) accounted for only about 20% of Instagram users.
Persons: Instagram, TikTok, , I've, aren't, Kim Kardashian, Kylie Jenner, Adam Mosseri, Instagram hasn't, Ryan Broderick, Pew, You'd, let's, ByteDance, I'm Organizations: Service, The New York Times, Meta, The, Schools, Boston Globe Locations: Europe, Valencia, Massachusetts
How Instagram is beating TikTok
  + stars: | 2024-03-18 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com   time to read: +2 min
The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. "Instagram already has reels, and it already caters to a broader audience because it has those other social-media features," explained Abe Yousef, a senior insights analyst at Sensor Tower. Both TikTok and Instagram did not respond to a request for comment.
Persons: Instagram isn't, TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Business
A US combat nurse told BI that Russia recently captured Avdiivka due to a "numbers game." download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Recently, Maciorowski helped evacuate Ukrainian soldiers from Avdiivka, which fell to Russia in February, having first arrived in the strategic city in October 2022. "Russia had way more resources, way more artillery, way more drones, way more troops." AdvertisementMembers of Ukraine's National Guard Omega Special Purpose fire an SPG-9 anti-tank grenade launcher toward Russian troops in the front line town of Avdiivka.
Persons: Rebekah Maciorowski, Maciorowski, , it's, Avdiivka Maciorowski, Avdiivka, Biden, Jens Stoltenberg, Olivier Hoslet, ", Stoltenberg, Kostya Organizations: Service, Ukraine's National Guard Omega, RFE, White, GOP, Institute for, NATO, Department for Ukraine, Getty Locations: Russia, Ukraine, Denver, Avdiivka, Donetsk, Brussels, Bakhmut
The "Love Is Blind" season six reunion didn't shy away from addressing off-screen drama. AdvertisementThe "Love Is Blind" producers did not come to play in the season six reunion. His "Love Is Blind" ex-fiancée Laura Dadisman and current girlfriend Sarah Ann were also asked to confirm that was true, which they did. Not only was that scene excellent drama, but it was extremely cathartic to see Laura say her piece and warn Sarah Ann about Jeramey being fake — even if Sarah Ann didn't actually listen to her warnings in the end. Between the nearly two-hour delay for the "live" broadcast and the Lacheys failing to address some of the most controversial topics of the season, season four star Zack Goytowski served as the voice of the fans more than the actual hosts.
Persons: , Nick, Vanessa Lachey, Jeramey, Sarah Ann, Jeramey didn't, exes, Lutinski, Sarah Ann Bick, he'd, Laura Dadisman, Laura, Sarah Ann's, she'd, Sarah Ann didn't, Trevor, Adam Rose, Netflix Trevor Sova, Chelsea Blackwell, Jimmy Presnell, Teddy Bear Trevor, Natalia Marrero, they'd, Natalia, Jessica, Jimmy, screentime, Jessica Vestal, Amber, Matthew Duliba, Amber Grant, Amber Desiree, Smith, Nick Lachey, Matthew, Clay, Cole, Zanab's, Zack Goytowski, Jackie Bonds, Josh Demas, wasn't, fiancé Marshall Glaze, Jackie, Josh, Marshall Organizations: Service, Netflix, Chelsea
The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. And unlike TikTok, it's been careful lately not to shove unpopular features like shoppable videos in users' faces. Both TikTok and Instagram did not respond to a request for comment.
Persons: , TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Service, Business
In today's big story, we're looking at Sam Altman's sprawling AI empire amid his beef with Elon Musk . AdvertisementBut first, the sun never sets on Sam Altman's AI empire. OpenAI CEO Sam Altman was thrust into the mainstream consciousness with the release of ChatGPT in 2022. Elon Musk and Sam Altman Michael M. Santiago/Getty, Nordin Catic/Getty, Tyler Le/BIThere is another tech billionaire whose vision exceeds a singular company. But unlike Musk, Altman has, somewhat incredibly, mostly skirted controversy (save for his ouster-then-return saga ).
Persons: , There's, Sam Altman's, Elon Musk, Alastair Grant, Rebecca Zisser, Sam Altman, Altman, Darius Rafieyan, Sam Altman Michael M, Nordin Catic, Tyler Le, Elon, Musk, OpenAI, execs, Altman isn't, Robert Downey Jr, Tony Stark, Goldman Sachs, Jenny Chang, Rodriguez, Neema Raphael, Goldman's, Jerome Powell, Powell, Li Qiang's, Xi Jinping, Fernando Gutierrez, leapfrog, Ridley Scott's, Napoleon, BI's Peter Kafka, Elon Musk's, Joe Biden, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, Elon, Business, OpenAI, Microsoft, Goldman, Beijing, Nvidia, leapfrog Apple, Apple, Google, FTC, Facebook, Variety, Tesla, Costco, Kroger, Digital Locations: China, Delaware, New York, London
Users can edit DMs, switch off read receipts, and pin messages from their top contacts. AdvertisementInstagram has announced a new feature that allows you to edit a direct message — as long as you realize your mistake within 15 minutes. You can also switch off read receipts if you don't want someone to know you've seen their message. Read receipts can be altered by going to "messaging and story replies" in account settings and toggling the read receipts button off. Direct messaging also allows content creators to make money through subscriber-only group chats or to pitch paid partnerships with brands.
Persons: Instagram, , you've, You'll, Mark Zuckerberg, Zuckerberg Organizations: Messaging, Service, Meta
On Tuesday, he joined Fat Joe and Foo Fighters in a Washington, DC, event to advocate for healthcare price transparency. AdvertisementOn Tuesday, Chuck D of Public Enemy joined Fat Joe, Valerie June, and the Foo Fighters in a Washington, DC, event to advocate for greater price transparency in the US healthcare system. I was reached out to as they was trying to get the voice of hip hop, the voices of hip hop, to try to be that extra voice to get the importance of this across. I got projects with Def Jam, but you know, that's a fly in a big vat of buttermilk. But 40 years later, that's not gonna be the major way that you make people think, I don't think.
Persons: Chuck D, Joe, , Valerie June, Fat Joe, Busta, Jelly Roll, Wyclef Jean, there's, I'm, who's, Martin Luther King, Taylor Hill, he's, Paul Morigi, David Grohl, Dave Grohl, I've, There's, Kurtis Blow, MC Lyte, that's Organizations: Power, Foo Fighters, Service, Public, Capitol, Rights, Price, Hip Hop Alliance, SAG, Swift, Foo, Def Locations: Washington, DC, American, United States of America, everybody's
They slid into my DMs in Instagram," Rikkii told Business Insider over Zoom. Rumor: Trevor had a girlfriend during 'Love Is Blind' filmingThe accusations against Trevor Sova are the most jarring and extreme. But his ex-fiancée told me he moved out on November 20 — which was 10 days before casting reached out," Rikkii told BI. This isn't the first time TikTok exposed 'Love Is Blind' contestantsPerhaps most famously, the drama between Jackie Bonds, Josh Demas, and Marshall Glaze played out largely online while "Love Is Blind" season four aired last year. AdvertisementThe next two episodes of "Love Is Blind" season six will air on February 28.
Persons: Trevor, Jimmy, Jeramey, , Rikkii, Raven Ross, Netflix didn't, Trevor Sova, they're, hasn't, Rikkii's, Trevor's, Natalia Marrero, Reality Ashley, Ashley, Natalia, Chelsea, Chelsea Blackwell, Jimmy Presnell, lied to Organizations: Service, SK, Business, Netflix, Chelsea, E!, DU Locations: Instagram, North Carolina, @storytimewithrikkii
The app, which offers a slew of editing tools like filters, became a go-to for influencers and everyday social-media users, rivaling Instagram in cool factor if not in size. VSCO's memberships make up a majority of the company's revenue and it turned a profit in late 2022, Wittman told The Information last year. "VSCO boasts a worldwide community of more than 200 million users," Wittman told BI. Wittman told BI that VSCO is "capital efficient" and a spokesperson confirmed the company is profitable by GAAP standards. Here are 3 lessons VSCO's CEO has for startups entering the social-media arena in 2024:
Persons: Eric Wittman, VSCO, " Wittman, Wittman, ByteDance's, VSCO isn't Organizations: DMs
There was a time when Michael Corleone Blanco didn't want to hear the name Billy Corben, let alone sit across from him. AdvertisementBut Michael Corleone Blanco, the famed drug kingpin's only surviving son, learned quickly that true-crime fame is a double-edged sword. It was probably between the release of "Cocaine Cowboys" and "Cocaine Cowboys 2." I knew that one day, the Griselda Blanco story and the Blanco family story would have to be told, and with them already telling some of the story, it was going to help me out. AdvertisementSofia Vergara as Griselda Blanco in "Griselda."
Persons: Michael Corleone Blanco didn't, Billy Corben, Griselda Blanco —, Sofia Vergara, Catherine Zeta, Jones, Michael Corleone Blanco, Corben, — Blanco, Blanco, Alfred Spellman, David Cypkin, Griselda, Michael didn't, Billy, Michael, Griselda Blanco, Alfred, Dave, Mr, La Madrina, Elizabeth Morris, Netflix Billy, Sofia Vergara's, Zilah Mendoza, Al Capone, There's, She's, Michael Corleone, Corleone, I've Organizations: Cocaine, Netflix, Business, Corben, Cocaine Cowboys, Colony Theatre, The, Instagram Locations: Miami, Hollywood, Colombia, Blanco, South
One of the biggest reasons for our shrinking social circles is the loss of fringe friends — casual friends that you enjoy seeing occasionally. These relationships might seem trivial or inconsequential, but experts and research indicate that fringe friends are vital. But now these fringe friend groups are disappearing, and we're all worse off for it. AdvertisementGlimmers of hope for Gen ZThe decline in fringe friends has also created a generational divide when it comes to who's doing well socially. There's no real solution to the loss of fringe friends.
Persons: Nikol Moses, Moses, Gen, would've, That's, , Gen Zers, It's, Juliana Horowitz, Daniel Cox, Cox, what's, he'd, we've, Danielle Bayard Jackson, Long, Evan Paul Cudworth, Cudworth, Anna Goldfarb, I've, he's, Pew's Horowitz, Jackson, she'd, Goldfarb, it's, — Moses Organizations: Brisbane —, IRL, Pew Research Center, Gallup, Pew, American Survey, Survey, Survey Center, American Enterprise Institute, bodega, Federal Reserve Bank of Philadelphia, Facebook, Social, DMs, Pew Research, American Locations: Melbourne, Brisbane, Brooklyn, New York
New York CNN —Cute video game creatures with guns have become a surprise monster hit. Fans of the long-running Pokémon franchise on Nintendo platforms have been angry about the close similarities of various creature designs, according to video game outlet IGN. It’s gotten bad enough that Pocketpair has said it received death threats. I promise…However, you’ll excuse me if I skip over the death threats, threats to the company and massively outlandish claims,” posted one Pocketpair community manager. “Nintendo has come for me, please leave me in your thoughts and prayers,” he posted on X.
Persons: Pocketpair, It’s, , , Takuro Mizobe, doxxing, Mizobe didn’t, Nintendo’s Organizations: New, New York CNN, PC Steam, Xbox, Nintendo, Developers Locations: New York, Kansas
No strangers to extraordinary circumstances, the couple fell for each other while tripping on mushrooms. It was February 2022, and Dr. Jacobs, a clinical psychologist, and Mr. Radnor, an actor and musician, were at a sound meditation retreat held in upstate New York, along with about 30 other people. There, they ingested a psychedelic mixture before lying on the floor at opposite sides of a large room. That is when Mr. Radnor and Dr. Jacobs slid into the DMs of each other’s consciousness. “That’s her,” Mr. Radnor, now 49, said a voice told him.
Persons: Josh Radnor, Jordana Jacobs, Jacobs, Radnor, “ That’s, ” Mr, , Locations: Radnor, New York
A video of a woman filming herself getting laid off from Cloudflare went viral on Tiktok. Over the last year, we've seen similar TikToks of people filming themselves getting laid off. AdvertisementA trend on TikTok that's been simmering for a while but really went mainstream this week has been people (mostly young women) filming themselves getting laid off from their corporate tech jobs. Last week, one in particular made headlines as the young woman getting laid off from CloudFlare pushed back at the HR rep leading the call. It won't necessarily stop you from getting laid off if the ax falls on your department, but demystifying the process is good for workers.
Persons: we've, , Mickella Simone Miller, Miller, that's, CloudFlare, doesn't, Chloe Shih, it's, Shih Organizations: Service, DMs Locations: Salt Lake City
Here's Patel's 7-page media kit:Page one of Shagun Patel's media kit. Page four of Shagun Patel's media kit. Page five of Shagun Patel's media kit. Page six of Shagun Patel's media kit. Page seven of Shagun Patel's media kit.
Persons: videographer, Sukhjot Singh, Singh, Patel, they've, She's, He'd, she'll, She'll, Shagun Patel, shagunpatel.business@gmail.com, TikTok, Here's, shotbusiness@gmail.com Organizations: York, Business, Nike, YouTube, Meta, Patel, Creative, Kia Motors, NYFW Locations: Asian, Instagram, Singh, Hawaii, Morocco, Paris
DMs persuaded some travel creators to arrange group trips with their followersTravel creator Gabby Beckford led her first group trip with her followers in August 2021. Ismail initially worked with the group travel company TrovaTrip, which handled the logistics. AdvertisementAs more travel creators build communities to travel with, startups like Jerne are popping up to help support their businesses. Morgan said quite a few creators are now using Jerne to find brands to sponsor group travel, as well. "Travel advisors have been hosting group trips for as long as they've existed," he said.
Persons: , Tia Cooper, she's, Cooper, they've, Instagram, influencers, Tim Morgan, Gabby Beckford, she'd, Beckford, Nabila Ismail, Ismail, Morgan, It's, Dharma, Charaf El Mansouri Organizations: Service, Business, BI, DMs, Intrepid, Brand, Virgin Voyages Locations: Ireland, Abu Dhabi, Croatia, Mexico, Indonesia, Pakistani
Childfree workers told Business Insider they often feel pressured to cover for parents at work. Benson's not alone in experiencing the tension of splitting work between childfree workers and those with kids. For childfree workers, it may lead to resentment, or feeling like their time isn't as valuable. And that might, in turn, lead to childfree workers being asked to take on more. But the childfree workers, parents, and experts that Business Insider spoke with say that making it a worker-to-worker dispute takes the onus off of companies and policy.
Persons: , Kira Benson, Benson, Benson's, isn't, tenable, It's, aren't, Amanda Pericles, JessieMay Reed, they've, I'm, Benson doesn't, Arindrajit Dube, Claudia Goldin, Dube, " Dube, Evi, Nardi, Pericles, Pericles isn't, Reed, Kitty Richards, Richards, Betsy Cardenas, She's, Cardenas, we're Organizations: Business, Service, Bloomberg Law, University of Massachusetts Amherst, Treasury Department, of Labor Statistics, monopsony Locations: Seattle,
There weren't just girls close to their circle, but influencers, models, and pornstars, she told Business Insider. Someone, often a straight man (but not always), has an Instagram following list flooded with random, beautiful, scantily-clad women they don't even know. But dating experts told Business Insider that digging your heels in will naturally strike up questions and even red flags to potential partners. "There are absolutely guys who go overboard here," Blaine Anderson, a dating coach for men, told Business Insider. I do not expect whoever I'm with to not be attracted to other people — of course," Seposyan told Business Insider.
Persons: , Roxanne Segposyan, weren't, Segposyan, ake, kay, nsecurities, laine, ingle, lear Organizations: Service, ust, nus Locations: oman, uman
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