Savannah James and April McDaniel have known each other for 15 years, and run two businesses together while maintaining their friendship.
"I felt like this is something fun that I want to do with my friend," James tells CNBC Make It.
James and April McDaniel, founder of the marketing agency Crown + Conquer, knew their friendship could survive becoming partners in a business.
2 key components of a good friendship, from friends who own a business together1.
Show up authentically "The essential component of a good friendship is being your truest self," McDaniel tells Make It.
Persons:
Savannah James, April McDaniel, Lebron James, James, McDaniel
Organizations:
NBA, CNBC
Locations:
Savannah