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☆ My son and I spend half the year in France. His biggest culture shocks are the Coca-Cola, the gas stations, and the tiny roads.
▼ + stars: | 2024-07-16 | by ( Stephanie Kaloi | ) www.businessinsider.com time to read: +5 min

My teen son joins us frequently, mostly made possible because he homeschools and agenerally likes to travel. AdvertisementGas stations in France are better than those in the USThis summer is the first one we've rented a car and spent significant time driving throughout France. This experience has come with a startling experience: Shell gas stations in France are wildly more clean and comfortable than they are in the States; in fact, they're even borderline beautiful. In addition to just flat-out being my favorite fast food, Taco Bell is also a favorite of my son's because he's been a vegetarian his entire life, and you can always count on Taco Bell for a few bean burritos (no red sauce, no onions) in a pinch. The reason for the lack of Taco Bell has never been explained to me, and France clearly has no problem hosting fast food establishments from the US (KFC, McDonald's, and Burger King are everywhere).

Persons: agenerally, Pepper, Uber, we've, Taco Bell, he's, Taco, Burger Organizations: Service, Advertisement, Shell, Taco Bell, Taco, US, KFC Locations: Europe, France, Paris, States, Coke, we're, Cannes, America

☆ Netflix and Amazon are duking it out over brand partnerships as streaming ads enter a new phase
▼ + stars: | 2024-07-16 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Read previewThe battle between streamers for TV ads is ushering in a new push for brand partnerships, from joint marketing campaigns to product placements. It's also bringing in ad chief Peter Naylor's team into conversations brands are having with VP Magno Herran, who's long overseen marketing partnerships. AdvertisementBrand reps looking to discuss partnerships have noticed Netflix and Amazon ad salespeople popping up unexpectedly in meetings. To fuel their efforts, they're hiring legacy TV ad sellers, throwing extravagant TV upfronts presentations, and adding live events and sports to sweeten their offerings for advertisers. AdvertisementApple TV+ doesn't have an advertising tier (yet), but it's pushing more into brand partnerships, recently hiring an Endeavor exec to work on brand deals across its titles.

Persons: —, who've, It's, Peter Naylor's, Magno Herran, Lauren Anderson's, Alan Moss, Jennifer Verdick, Elisabeth Daniels, Maisel, They're, Jen Cowan, Libby Bush, Bush Organizations: Service, Netflix, Business, MGM Studios, WWE, Cannes, Brands, Amazon, Marriott, PQ Media, Talent, CAA, Ally, Apple, Endeavor Locations: Banks

☆ Elon Musk plans to give $45 million a month to pro-Trump super PAC, WSJ reports
▼ + stars: | 2024-07-15 | by ( Kevin Breuninger | ) www.cnbc.com time to read: +1 min

Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France. Elon Musk has said he is planning to pledge about $45 million a month to a newly formed super PAC backing former President Donald Trump's White House bid, the Wall Street Journal reported Monday, citing people familiar with the matter. Musk had not given any money to that group, called America PAC, as of the end of June, according to a quarterly financial filing submitted to the Federal Election Commission on Monday evening. Emails to Musk's associates were not immediately returned late Monday. But the super PAC, which was formed in late May, has received contributions from other high-profile entrepreneurs, including Palantir co-founder Joe Lonsdale and crypto billionaires Cameron and Tyler Winklevoss, the filing showed.

Persons: Elon Musk, Mark Read, Donald Trump's, Musk, Palantir, Joe Lonsdale, Cameron, Tyler Winklevoss Organizations: Cannes Lions, PAC, Wall Street, America PAC, Federal Locations: Cannes, France

☆ Richard Edelman on the blurred line between brands and politics
▼ + stars: | 2024-07-12 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailRichard Edelman on the blurred line between brands and politicsSpeaking to CNBC's Tania Bryer at the Cannes Lions International Festival of Creativity, Richard Edelman, CEO of the communications firm Edelman, discussed his global consultancy's trust barometer survey and the challenges facing brands in 2024.

Persons: Richard Edelman, CNBC's Tania Bryer, Edelman Organizations: Cannes Lions International, Creativity

☆ AI is disrupting the marketing world, but what are the dangers?
▼ + stars: | 2024-07-12 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAI is disrupting the marketing world, but what are the dangers? As some of the world's largest social platforms unveil new artificial intelligence-based capabilities at Cannes Lions 2024, CNBC's Tania Bryer investigates the dangers of AI and speaks to those campaigning to protect women and the vulnerable from the pitfalls of the technology.

Persons: CNBC's Tania Bryer Organizations: Cannes Lions

Brands are "shifting from one-time, short-term partnerships to long-term, recurring partnerships," said Olivia McNaughten, senior director of product marketing and partnerships at the influencer firm Grin. Influencer marketing remains a bright spot in the creator industry, whereas companies in other categories have struggled to grow. Influencer marketing, by contrast, is humming along, with billions of dollars expected to pour into the category this year. Influencer marketing may also be outperforming other creator-economy businesses because it taps into an existing market rather than inventing something new. Goldman Sachs analysts forecasted in April 2023 that influencer marketing and creator advertising would help grow the creator economy to a $480 billion industry by 2027.

Persons: —, Olivia McNaughten, Grin, Fohr, Dollar Boy, it's, Lindsey Lugrin, Grace Murray Vazquez, Petit, they've, Ansley Williams, influencer, influencers, Williams, Lugrin, Goldman Sachs, Ed East, It's Organizations: Service, Business, Dollar, Voices, Cannes Lions, Southwest, Ogilvy North, YouTube Locations: London, Emarketer, South, Ogilvy North America

☆ Shelley Duvall, star of ‘The Shining,’ dead at 75
▼ + stars: | 2024-07-11 | by ( Lisa Respers France | ) edition.cnn.com time to read: +3 min

CNN —Shelley Duvall, best known for her roles in “The Shining” and several acclaimed Robert Altman films, has died, according to reports, citing a family spokesperson and her longtime partner. Duvall died in her sleep at their home in Blanco, Texas of complications of diabetes, Dan Gilroy, her life partner of more than 30 years, told The Hollywood Reporter. She returned to screens and in 2023 for the horror film “The Forrest Hills.”“I wanted to act again. And then this guy kept calling, and so I wound up doing it,” Duvall quipped in her interview with the Times. “If you ever do a horror film, other horror films are going to come to you, no matter what you do.”

Persons: CNN — Shelley Duvall, Robert Altman, Duvall, Dan Gilroy, ” Gilroy, Shelley, ”, Jack Nicholson, Robin Williams, Altman, “ Brewster, ” Shelley Duvall, Warner, Shutterstock Duvall, Hall ”, “ McCabe, Miller, Shelley Duvall, Williams, “, Phil, Walt, hadn’t, it’s, Gilroy, ” Duvall Organizations: CNN, Hollywood, Warner Bros, Hawk Films, ”, Cannes, Boca Raton, Walt Disney, Paramount, New York Times, Times Locations: Blanco , Texas, ”, Texas, Forrest

☆ When is the Ambani wedding? A timeline of the couple’s 7 months of celebrations
▼ + stars: | 2024-07-11 | by ( Leah Dolan | ) edition.cnn.com time to read: +6 min

But a wedding that spans seven months is an outlier — even in the extravagant world of big Indian weddings. January: The engagement partyActor Ranveer Singh and his wife actor Deepika Padukone attend the engagement ceremony in January. Ahead of the party, the Ambani family also hosted a communal dinner for more than 50,000 villagers outside Jamnagar. July 2-5: Mass wedding and musical nightBrides and grooms perform rituals during a mass wedding ceremony for underprivileged couples hosted by Anant Ambani's parents, Nita and Mukesh. The Ambani family residence Antilia, which will host some of the weekend's festivities, has been extravagantly decorated ahead of the ceremony.

Persons: Anant Ambani, Mukesh Ambani, Forbes, Radhika Merchant, Rihanna, Justin Bieber, you’ve, Ranveer Singh, Deepika Padukone, NIHARIKA KULKARNI, REUTERS Merchant, Aishwarya Rai Bachchan, Salman Khan, Ram Charan, Shah Rukh Khan, Aamir Khan, Reuters Don’t, Mark Zuckerberg, Bill Gates, Ivanka Trump, Jared Kushner, Ambani, Pitbull, David Guetta, Katy Perry, Andrea Bocelli, Anant Ambani's, Nita, Mukesh, Divyakant Solanki, Shutterstock, Nita Mukesh Ambani, Anant’s, Anamika Khanna, Sandeep Khosla, Adele, Drake, Lana Del Rey, Punit Paranjpe, “ Ashirwad, Mangal Utsav Organizations: CNN, REUTERS, Reliance Industries, Reuters, Tech, Backstreet Boys, des, Convention, Getty Locations: Rajasthan, Jamnagar, Gujarat, Sicilian, Palermo, Rome, Cannes, Portofino, ”, Palghar, Mumbai, —, AFP, Antilia

☆ Having Elon Musk as a boss is a tough gig — just ask X's Linda Yaccarino
▼ + stars: | 2024-07-07 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +5 min

This story is available exclusively to Business Insider subscribers. AdvertisementThe difficulties are reportedly creating tensions between Musk and X CEO Linda Yaccarino. Randall Peterson, a professor of organizational behavior at London Business School, told Business Insider that any company struggling like X would suffer leadership tensions. Leadership shake-upAmid the increasing financial pressure, Musk and Yaccarino have also been shaking up the company's leadership. X did not respond to a request for comment from Business Insider.

Persons: —, Musk, Linda Yaccarino, Randall Peterson, she's, Yaccarino, Jerod Harris, Mark Read, Steve Davis, Davis, Joe Benarroch, Nick Pickles, Matt Navarra, it's, Navarra, Gwynne Shotwell, Amanda Edwards, Peterson Organizations: Service, Elon Musk's, Twitter, Business, YouTube, London Business School, Times, Microsoft, Cannes Lions, WPP, Brit, Social, SpaceX, Investors

☆ Tesla shares wipe out loss for the year with 27% rally this week
▼ + stars: | 2024-07-05 | by ( Lora Kolodny | In Lorakolodny | ) www.cnbc.com time to read: +1 min

Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France. Tesla's stock price rose enough on Friday to wipe out its loss for the year and bring its gain for the week to 27%. The latest rally was sparked by a better-than-expected deliveries report for the second quarter on Tuesday. In April, Tesla shares hit a 52-week low after a string of troubling developments. Since last year, Tesla has been offering extensive discounts and incentives to attract customers to its aging lineup of EVs, including its popular entry-level Model 3 sedans, Model Y crossover utility vehicles, and its more expensive, flagship Model S sedans and Model X SUVs.

Persons: Elon Musk, Mark Read, Tesla Organizations: Cannes Lions Locations: Cannes, France, Texas

☆ Andrew Tate can leave Romania but must remain in EU before trial, court rules
▼ + stars: | 2024-07-05 | by ( Benjamin Brown | ) edition.cnn.com time to read: +2 min

CNN —Andrew Tate, a self-proclaimed misogynist influencer, can leave Romania but must remain within the European Union as he awaits trial on charges of human trafficking and rape, a Romanian court ruled Friday. The ruling by a court in the Romanian capital of Bucharest means Tate, his brother Tristan and two further defendants may travel freely within the EU until their trial, according to CNN affiliate and Romanian outlet Antena 3. A spokesperson for the Tate brothers called the ruling a “significant victory and a major step forward” in their ongoing case. In April, a Bucharest court ruled that the case against the brothers on charges of human trafficking and rape could proceed to trial. Romanian prosecutors alleged the Tate brothers seduced victims, by falsely claiming they wanted a relationship or marriage with them.

Persons: Andrew Tate, misogynist influencer, Tristan, Tate, Andrew, ” “, … I’m, SF90, MC20, ” Organizations: CNN, Union, Tate Locations: Romania, Romanian, Bucharest, Italy, Cannes, Paris

☆ Kevin Costner's self-financed movie was a box-office flop. Experts say he's 'going to lose a lot of money.'
▼ + stars: | 2024-07-02 | by ( Jason Guerrasio | ) www.businessinsider.com time to read: +6 min

To get "Horizon" made, the former "Yellowstone" star mortgaged his property in Santa Barbara and invested $38 million of his own money. One industry insider told Business Insider they were skeptical: "He won't lose his house, but he's potentially going to lose a lot of money." Doing the math, that means that for every $10 million "Horizon" makes at the box office, Costner and his investors see $4.6 million back. That means to recoup the $30 million Costner invested in marketing the first "Horizon" movie, it will have to make north of $65 million domestically. AdvertisementBusiness Insider contacted reps for Warner Bros. and Kevin Costner to comment on this story but did not receive a response.

Persons: —, Kevin Costner's, Costner, Max, presales, Kevin Costner, Rocco Spaziani, It's, Costner isn't, it's Organizations: Service, Business, Warner Bros, Warner, Mondadori, Cannes, International, Variety, BI Locations: American, Santa Barbara, France

☆ Kevin Costner mortgaged his home and put $38 million of his own money into "Horizon." Box-office numbers suggest this was a terrible idea.
▼ + stars: | 2024-07-01 | by ( Jason Guerrasio | ) www.businessinsider.com time to read: +7 min

Kevin Costner is the latest star to be reminded that passion projects don't always yield big box-office returns. Costner isn't as prominent in the 3-hour movie as marketing would suggestKevin Costner in "Horizon." AdvertisementDespite being the face of the franchise and its star, Kevin Costner isn't actually in a lot of "Horizon." And even though the next "Horizon" movie comes to theaters in August, who's to say audiences will come back? AdvertisementAccording to Variety, Costner and his investors are paying for the "Horizon" marketing, a spend that's around $30 million.

Persons: Kevin Costner, hasn't, Costner, Max, that's, Barbie, John Dutton, Costner isn't, Kevin Costner isn't, Hayes Ellison, who's, Richard Foreman, Warner, George Lucas, Mel Gibson's, —, Orson Welles, Francis Ford Coppola, It's Organizations: Service, Business, Paramount Network, Warner Bros, Paramount, CBS, Cannes Film, WB, Army, Variety Locations: Santa Barbara, Yellowstone, American, Utah, Texas , Arizona, Oklahoma

☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
▼ + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.

Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia

☆ A timeline of Elon Musk's political stances and donations before his latest embrace of the Republican Party
▼ + stars: | 2024-06-27 | by ( Jake Lahut | Grace Eliza Goodwin | ) www.businessinsider.com time to read: +10 min

And as one of the richest and most powerful people in the world, Musk's political stances carry a great weight. Musk's political donations dating back to 2002 fit neatly into just a single landing page on OpenSecrets, a nonprofit organization that tracks money in politics. AdvertisementThough Musk historically hasn't been big on political donations, he's publicly said that he weighs in on politics when it could affect his businesses. Musk's political coming of age during the pre-social media era remains much of a mystery. His latest donations have all been to Republican candidates and causes, with Sen. Chris Coons of Delaware being the last Democrat to receive any Musk donations back in 2020.

Persons: —, Elon, hasn't, that's, he's, Trump, Joe Biden, Donald Trump, Musk, Elon Musk, Paul Harris, Errol —, Ashlee Vance's, Musk's, Andrew Panzera, Tesla, Martin Eberhard, Marc Tarpenning, Trump Tesla, Alex Brandon Musk, George W, Bush, John Kerry, Barack Obama, Hillary Clinton, Clinton, Sen, Chris Coons, Rex Tillerson's, Hillary Clinton's, Marc Piasecki, Ron DeSantis, DeSantis, Biden, Nelson Peltz, MAGA, — Musk Organizations: Service, SpaceX, Business, White, Tesla, Getty, Pretoria City Council, Progressive Party, New York Times, Times, PayPal, Trump, Donald Trump AP, Democratic, California Democrats, National Republican Congressional, GOP, Republican, Elon, State, Paris Climate, America, NASA, Biden's, Cannes Lions, Democratic Party, Republican Florida Gov, Twitter Locations: Africa, Los Angeles, Republic of South Africa, Pretoria, South Africa, Canada, Johannesburg, Silicon Valley, California, Sens, Delaware, Paris, Texas, Musk's Texas

☆ Why Twitch's CEO says AI will be a 'boon' for livestreaming creators
▼ + stars: | 2024-06-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Read previewWith a Ph.D. in artificial intelligence and as the former head of NASA's AI and robotics unit, Twitch CEO Dan Clancy readily pitches himself as something of a generative AI expert. Twitch creators have begun using generative AI to set up debates with fictionalized versions of famous people and historical figures, he said. "You're going to be able to do that with two cameras," Clancy said of the advances in generative AI. The documentation for the program, which is due to launch in July or August of this year, doesn't make any mention of AI-generated music. Amazon is developing its own large language models and services that allow customers to build generative AI applications in the cloud.

Persons: —, Dan Clancy, Clancy, he's, Larry Feinberg, livestreams, doesn't, Twitch isn't, OpenAI, Axel Springer, that's Organizations: Service, Business, Cannes Lions, Bloomberg, YouTube, Universal Music, Sony Music, New York Times, Microsoft, Amazon Locations: Japan

☆ Toys R Us is the first brand to use OpenAI’s Sora in a promo
▼ + stars: | 2024-06-25 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +2 min

CNN —Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created almost entirely by using OpenAI’s new text-to-video tool. Toys “R” Us said it believes it is the first brand to debut a film using the technology. A spokesperson for the creative agency told CNN that Toys “R” Us has not yet made a decision if the promo will become a TV ad. OpenAI has not yet announced an official release date for Sora but rumors indicate it could launch later this summer.

Persons: Charles Lazarus, Geoffrey the, “ Charles Lazarus, OpenAI, – Organizations: CNN, Cannes Lions Festival Locations: France

☆ Insider Today: CEOs in Training
▼ + stars: | 2024-06-23 | by ( Matt Turner | ) www.businessinsider.com time to read: +5 min

But first: On the ground at Cannes Lions, aka summer camp for the ad industry. The promenade at the Cannes Lions festival in 2023. Tristan FewingsThis week's dispatchThe biggest names in marketing made for the south of France last week for the annual Cannes Lions festival. Meet Business Insider's most innovative CMOs of 2024. The program places MBAs in leadership positions at companies within just a few weeks, and promises to turn them into CEOs in a few years.

Persons: —, Goldman Sachs, Tristan Fewings, Lara O'Reilly, Julia Hood, Megan Rapinoe, Sue Bird, I'm, Jason, Travis Kelce, Taylor Swift, Jimmy Simpson, Jenny Chang, Rodriguez, It's, Brian Ach, Tyler Le, Andy Sieg, Merrill Wealth, Sieg, Jeff Bezos, Paul Souders, Devon Price Organizations: Service, Business, Cannes Lions, Yahoo, Spotify, Sport, BI, Amazon Locations: France, Sport Beach, Seattle , Washington

☆ The ‘Kinds of Kindness’ cast explain the cruel, violent and sexy imagination of Yorgos Lanthimos: ‘He’s actually a nice guy’
▼ + stars: | 2024-06-21 | by ( Thomas Page | ) edition.cnn.com time to read: +7 min

“Oh, I like that.”The film’s writer-director Yorgos Lanthimos, a connoisseur of Biblical violence and creator of cursed demimondes, likes to push viewers to the limit. Hong Chau and Jesse Plemons in "Kinds of Kindness." Courtesy Searchlight PicturesIn “Kinds of Kindness,” Lanthimos injects Old Testament logic into everyday life in twisted parables about the social contracts we write one another. Alwyn, a veteran of “The Favourite,” is in many ways the typical Lanthimos actor. “Kinds of Kindness” is available in select US cinemas from June 21, and released nationwide and in the UK on June 28.

Persons: Jesse Plemons, ”, Yorgos Lanthimos, Plemons, Emma Stone, Willem Dafoe, Hong Chau, Joe Alwyn, Margaret Qualley, Mamoudou, “, Oscar, Tony McNamara, Lanthimos, Efthimis Filippou, Dafoe, Stone, she’s, Atsushi Nishijima, Alwyn, ” Athie, isn’t, ” Dafoe, Omi, we’re, God, Raymond, ‘, Colin Farrell, Christos Stergioglou’s fabulist, curdles, awfulness, Emily, ” Alwyn, he’s Organizations: CNN, Cannes Film, Searchlight, coy Locations: Hong, America, ”

☆ Elon Musk's AI-driven plan for news on X is like 'old Twitter on steroids,' expert says
▼ + stars: | 2024-06-21 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +5 min

In short, Musk thinks social media posts can be aggregated into a real-time news feed using AI. However, using AI to curate a real-time news feed could come with some serious risks. 'Old Twitter on steroids'Nic Newman, of the Reuters Institute for the Study of Journalism at the University of Oxford, told Business Insider the model was reminiscent of pre-Musk Twitter. According to Musk, X "very quickly" corrects itself when misinformation is spread on the platform. AdvertisementMisleading 'experts'According to Musk, AI and the internet are already "aggregating the wisdom of the people."

Persons: —, Elon, Mark Read, Musk, Musk's, Nic Newman, Newman, they've, they're, Matt Navarra Organizations: Service, Cannes Lions, WPP, Business, Reuters Institute for, Journalism, University of Oxford, Twitter, Reuters Institute

☆ Tesla has downsized by at least 14% this year after Elon Musk said layoffs would exceed 10%
▼ + stars: | 2024-06-21 | by ( Lora Kolodny | In Lorakolodny | ) www.cnbc.com time to read: +4 min

Tesla CEO Elon Musk sent an email to "everybody" that day. He told employees, "Over the next few weeks, Tesla will be doing a comprehensive review to provide stock options grants for exceptional performance." In a filing for the fourth quarter, Tesla said its employee head count worldwide at the end of December was 140,473, a number that represents salaried and hourly staffers. At around 121,000, that suggests Tesla has reduced overall headcount by at least 14% since the end of 2023. For the first quarter, Tesla reported a 9% drop in annual revenue, the biggest decline since 2012.

Persons: X Elon Musk, Mark Read, Elon Musk, Tesla, Musk, We've, Rebecca Tinucci Organizations: Lumiere Theatre, Cannes Lions, CNBC, Tesla, Reuters, Bloomberg, Nasdaq Locations: Cannes, France, China

Musk’s mission to CannesAs advertising moguls traveled to southern France this week for the Cannes Lions festival — an annual rosé-filled celebration of their industry — the biggest guest was someone who had crudely told many of them to get lost. Elon Musk and his top lieutenant, Linda Yaccarino, were on hand to persuade brands to return to X in a bid to bolster their beleaguered ad business. A reminder: At the DealBook Summit, he lashed out at advertisers who had pulled back from X after he had endorsed an antisemitic conspiracy theory. of the ad giant WPP, asked Musk about the incident onstage on Wednesday, the X owner responded that he wasn’t referring to all advertisers. “Advertisers have a right to appear next to content that they find compatible with their brands,” Musk said.

Persons: Elon Musk, Linda Yaccarino, Musk, Mark Read, ” Musk Organizations: Cannes, Cannes Lions, WPP Locations: France

☆ Elon Musk is trying to woo advertisers after telling them to ‘go f–k yourself’
▼ + stars: | 2024-06-20 | by ( Oliver Darcy | ) edition.cnn.com time to read: +4 min

New York CNN —Elon Musk told advertisers last year to “go f**k yourself.” This year, he is showcasing a much different attitude. The erratic billionaire, realizing that he very much needs major advertisers to power X, was in the South of France on Wednesday, attending Cannes Lions, the world’s largest advertising festival. Put together, it’s is no mystery why major brands have taken their advertising dollars elsewhere. Musk even said at the time that the damage to X’s bottom line was so great, it could eventually kill the company. Musk likely does not want to see the platform go the way of the woolly mammoth, which is why he is now trying to woo advertisers back.

Persons: New York CNN — Elon Musk, Mark Read, Musk, —, ” Read, Andrew Ross Sorkin, hadn’t, “, ” Musk, X, it’s, ”, Joe Biden’s, Donald Trump Organizations: New York CNN, France, Cannes Lions, WPP, SpaceX, Associated Press, Washington Post, Democratic Party, Republicans Locations: New York, South, Israel, Mexico, Washington

☆ CNBC Daily Open: Russia-North Korea defense pact
▼ + stars: | 2024-06-20 | by ( Abid Ali | ) www.cnbc.com time to read: +3 min

This report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Russia-North Korea partnershipRussia and North Korea signed a "comprehensive strategic partnership" deal on Wednesday, including a mutual defense pact, during President Vladimir Putin's first state visit to North Korea in 24 years. While the 2% inflation mark is significant, it was anticipated and mainly driven by lower energy prices. Musk clarifies remarksElon Musk attempted to clarify his controversial remarks after advertisers threatened to leave X. Musk previously told advertisers to "go f--- yourself."

Persons: Vladimir Putin's, Putin, Kim Jong Un, CNBC's Holly Ellyatt, Elon Musk, Musk, Eli Lilly Organizations: CNBC, Bank of England, Cannes Lions, CAC, Nasdaq Locations: Russia, North Korea, Ukraine, Cannes, France

☆ Elon Musk really wants advertisers' money. But he also wants to keep tweeting. He can't have both.
▼ + stars: | 2024-06-20 | by ( Peter Kafka | ) www.businessinsider.com time to read: +6 min

His anti-revenue campaign reached its peak/nadir last fall, when he literally told advertisers to "go fuck yourself." And that's where Musk explained that when he told advertisers to go fuck themselves last year, he didn't mean all advertisers. "It was with respect to freedom of speech," he told Read. AdvertisementMeanwhile, the exodus of big brand advertisers has pushed Twitter ad rates way, way down. And I do shoot myself in the foot from time to time," he told Read.

Persons: —, Elon Musk, Mark Read, Musk, Read, Oliver Darcy, Joe Biden's, Donald Trump, Barack Obama, Joe, Puck, there's, It's Organizations: Service, Elon, Business, Cannes, WPP, Twitter, YouTube, Facebook, CNN, Associated Press, Washington Post, Democratic Party, Republicans, Google, Media Locations: France, Mexico, Washington

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